There's nothing quite like learning about something from the people who created it.  We're excited to have Google join us on PPC Town Hall for a discussion on how to optimize Smart Bidding campaigns and other automations they've developed. This is a direct, closer look at Smart Bidding, use cases, and actionable tips to carry back to your accounts.  This panel covers: • The difference between automated and Smart Bidding • How to get started with Smart Bidding and validate success • When to switch between bid types • 5 stages of bidding from Google • Connecting business data with optimizations in Optmyzr • How to optimize Smart campaigns (shopping, performance max) • Overall results on the Optmyzr platform & why Smart Bidding works well • Optmyzr tools to use in conjunction with Smart Bidding  Our expert guests: • Emi Wayner, Google • Peter Oliveira, Google  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Today's world is more volatile, uncertain, complex, and ambiguous than ever.  Search marketing is not immune to this VUCA syndrome, so Anders and Lukas dissect some of the findings from their latest research report. With interviews from experts and a survey of award-winning digital marketers, it features actionable tips to find a way forward.  This panel covers: • How to market in a volatile, uncertain, complex, ambiguous world • The rise of AI and the race for data density • Advanced attribution to look beyond brand conversions • How the 2020 health crisis has influenced digital marketing • How AI-based bidding is coping with external factors • Preparing for the end of cookies • Paths to firm ground in shaky times   Our expert guests: • Anders Hjorth, Innovell • Lukas Adamec, PPC Director  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Every day, Google puts more roadblocks in front of PPC marketers.  You need to be ready to jump these hurdles from the most influential entity in search advertising. We speak to two clever and shrewd PPC experts on what the next phase of  search marketing and automation could look like.  This panel covers: • Managing accounts with less access to search terms data • Finding the geo data that Google removed from its system in September 2020 • Optimizing ads now that Google has de-prioritized Expanded Text Ads • Other data-limiting changes to be expected from Google in 2021 • How to keep your PPC career alive when Google seems to be automating it all  Our expert guests: • Martin Röttgerding, Bloofusion • Brady Cramm, Directive Consulting  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Everyone loves a list, especially when it shows you a concrete path to victory.  Every year, people start shopping earlier and earlier. And every year, the most lucrative sales period shows up sooner than we expect it to. We talked to the guys from OMG Commerce, who shared a five-step plan to conquering any holiday season.  This panel covers: • Changes in 2020 that affect prep for Q4 e-commerce • How Google advertisers can get started advertising on Amazon • How to take advantage of all stages of the funnel to grow sales • Best way to connect PPC goals with business goals (like profit) • The anatomy of a winning YouTube ad  Our expert guests: • Brett Curry, OMG Commerce • Greg Maycock, OMG Commerce  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

There's a good chance you're wasting some money via PPC even as you're reading this.  From campaigns that yield little or no return to expensive keywords, our guests have great ideas on how to cut out wasted spend — including a few exclusive to Microsoft Ads. Also included are upcoming initiatives from the Paid Search Association and how to join.  This panel covers: • Things PPC pros do that waste the most money • Actionable tips on how to stop burning budgets • Preview of the next Paid Search Association conference • Four “money grabs" from Google and how to avoid them • Microsoft Ads features that don’t exist in Google Ads  Our expert guests: • David Szetela, FMB Media • John Lee, Microsoft  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

It's one thing managing PPC where conversions are immediate and clear. What about #leadgen?  Your choice of bid strategy can make or break your lead generation PPC game. That's why we got on the mic with Navah Hopkins to talk about the nuances of lead gen (and some #eCommerce too). Plus, our co-founder Geetanjali Tyagi drops in for a discussion on contending with Google's new limits on data sharing.  This panel covers: • The best PPC bidding strategy for lead gen • When to use automated vs. manual bidding • PPC metrics you should focus on • How to improve Quality Score • Search term management now that Google has restricted data  Our expert guests: • Navah Hopkins, Justuno • Geetanjali Tyagi, Optmyzr  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

PPC and data go together like wine and cheese, peanut butter and jelly, and Laurel and Hardy.  This episode features some of the most experienced names in search analytics and PPC data. Dive into what the numbers and information actually have to say, and get ideas for your next campaign.  This panel covers: • Managing search terms now that Google has reduced how much data they share • Setting up measurement so you can correctly track your PPC success • Automation tools and tips to scale up best practices in agencies or for large accounts • Which account structure is best for search and shopping campaigns ahead of Q4 • The biggest account management mistake to avoid  Our expert guests: • Kirk Williams, ZATO • Aaron Levy, Tinuiti  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Google might be the biggest search engine by volume, but Bing still registers billions of searches.  Microsoft Ads is one of the more underrated ad platforms. With more control for advertisers and a healthy user base to advertise to, it can be a powerful tool in the right advertiser's hands. With the holiday shopping season around the bend, find out more about how to use Microsoft Ads in Q4 2020.  This panel covers: • Microsoft's expectations for e-commerce in Q4 2020 • Best practices and tips to win big this holiday season • How leading agencies can prepare to help clients crush sales  Our expert guests: • Purna Virji, Microsoft • Anders Hjorth, Innovell  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Back by popular demand, it's the Super Video Brothers!  Returning to PPC Town Hall after just 8 episodes, Joe and Cory dive deeper into the magic and nuance of video advertising. Looking for a masterclass on creation, planning, and YouTube and other video platforms? This is your ticket.  This panel covers: • Which bid strategies work best (target CPA, maximize conversions, and more) • Insights you can glean from YouTube's combination and placements reports • New platforms that look promising for video advertisers • Repurposing existing content, video or not, to run better video ads • Data in YouTube Creator Studio that can help you optimize video ads  Our expert guests: • Joe Martinez, Clix Marketing • Cory Henke, Variable Media  ► Watch Part 1 with Joe and Cory https://www.youtube.com/watch?v=fzFCM... ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Our panelists this week are on the cutting edge of e-commerce and shopping ads: 1. Katie Wilson, Google 2. Elizabeth Marsten, Tinuiti 3. Duane Brown, Take Some Risk  Topics we will discuss: • Google's expectations for e-commerce in Q4 • Best practices and tips to win big this holiday season • How leading agencies in North America are preparing ► Read more about Optmyzr and our Town Hall series. https://www.optmyzr.com/blog/ ► Enjoy using Optmyzr? Leave us a review on G2. https://www.g2.com/products/optmyzr/r...   ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com