PPC Town Hall

The 2020s are already shaping up to be the decade of #eCommerce.  Whether your brands or clients are new to the game or looking to revitalize your presence, we've got experts on hand to show you how to stand out. Duane and Andrew have been running top-quality eCommerce campaigns for years, helping brands exponentially grow revenue and smash prior financial records.  This panel covers: • How Duane's team took one client from $650K annual revenue to $500K+ per month • Andrew's role in enabling one client to hit $200 million in annual revenue • The secrets to standing out online in a cutthroat industry • How to turn your brick-and-mortar store into a successful online business • The right way to vet agencies, vendors, and 3rd-party service providers  Our expert guests: • Duane Brown, Take Some Risk • Andrew Goodman, Page Zero Media  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Already, 2021 is shaping up to be unlike any other holiday season we've seen.  It may feel too early to be talking about Q4 shopping, but with the busiest shopping period of the year just a few months away (and many having already started), today is the best time to start preparing your #eCommerce PPC strategy for the holidays.  This panel covers: • How consumer behavior in 2021 changed from previous years • New tools and capabilities from Google that you may not have had in 2020 • Tips for Smart Bidding, conversion tracking, audience targeting, shopping ads & more  Our expert guests: • Andrew Lolk, Savvy Revenue • Chris Moreno, Google  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

There's only one way your PPC career will go with advice from this all-star cast: up.  What do the most successful PPC pros do that everyone else doesn't? The ones who constantly get promotions and raises, who grow their or their clients' businesses – they always find ways to get better. Whether you're a PPC beginner or a veteran, there’s always a new trick you can learn.  Our expert guests: • Julie Bacchini, Neptune Moon • Kirk Williams, Zato Marketing • Christi Olson, Microsoft • John Lee, Microsoft  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com

Leads and conversions are nice, but PPC experts are here for one thing: profit.  How did the smallest team in a media company like Star Tribune manage to become its most profitable division? How did Solutions 8 help hundreds of client teams grow and scale? They both figured out how to leverage automation while still maintaining a personal touch.  Our expert guests: • Ken Chang, Star Tribune Media • Kasim Aslam, Solutions 8  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com

With the majority of advertisers now using Smart Bidding, how do you retain your competitive edge?  The answer lies in how you optimize goals and conversion tracking. The way you tell Google about your results helps their bidding algorithms prioritize the clicks that are most likely to lead to sales. Join this session with Google to learn how to optimize your account performance.  This panel covers: • The type of data you should share with Smart Bidding • Data sharing using Offline Conversion Imports, Value Adjustments, and Value Rules • Using the Offline Conversion Helper to get started faster • How to share offline conversion data without GCLID  Our expert guests: • Emi Wayner, Google • Alex Ioch, Google  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Growing your PPC business can be tough if you don't know what you're doing.  Fortunately, these guys are proven experts at the operational side of paid search, and bring to the table technical strategies to remain resilient in the face of industry changes.  This panel covers: • What roles people take on with so much automation from the engines • How to build a scalable agency process for sales and onboarding • How to build efficiency into PPC management • The role software plays in successfully scaling • Automation killing the match types we rely on • Privacy killing the 3rd party cookie  Our expert guests: • Josh Tan, Rise Interactive • Francisco Lacayo, White Shark Media  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Great ads get clicks. Great landing pages get conversions. Successful campaigns have both.  This episode of PPC Town Hall goes on a slight tangent featuring two brilliant CRO experts who share their tips and insights to help take your PPC campaigns to the next level.  This panel covers: • When to use a dedicated landing page for your PPC campaigns • The most common mistakes that kill conversion rate on landing pages • Ideas to improve relevance between ads and landing pages when using Responsive Search Ads • The right way to measure landing page performance • Other techniques to boost conversion rate  Our expert guests: • Tim Ash, TimAsh.com & SiteTuners • Andrea Cruz López, KoMarketing  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Keywords have been a cornerstone of PPC ever since they were the whole point of AdWords.  Their role and the way they work may have changed drastically over the years, but it's not quite time to ignore them completely. We spoke to three experts about how they've managed the evolution of keywords throughout their careers. And why your loyalty should be to people, not terms.  This panel covers: • Keep targeting specificity even when Exact Match is no longer exact • Best uses of Phrase Match now that it's absorbing Broad Match Modified • Finding negative keyword ideas when search terms reports are restrictive • The best structure when using multiple match types  Our expert guests: • Kirk Williams, ZATO Marketing • Sonika Chandra, Seer Interactive • Sarah Vlietstra, ZATO Marketing  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

The bird puns from Google are getting to be a bit flighty.  The now-retired Federated Learning of Cohorts left advertisers with concerns about how audience targeting will be done in a world without third-party cookies. We asked for some help to understand how advertisers can keep getting the most out of their ad spend while respecting audience privacy.  This panel covers: • What exactly is #FLoC• How does FLoC replace cookies • What will advertisers lose with the demise of third-party cookies • #Remarketing with Google's TURTLEDOVE  Our expert guests: • Navah Hopkins, Justuno • Amy Bishop, Cultivative  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Succeeding in an increasingly automated world is no cakewalk.  To get full value from your budget, your bid strategies should be aligned with campaign and business goals. On the eve of PPC Town Hall's first birthday, we spoke to Google and other industry experts to get their insights on nailing bids.  This panel covers: • How to optimize automated bidding • How to keep doing bid adjustments with Smart Bidding • How to feed your business data to Google for better bids • What's happening with the retirement of tCPA and tROAS • How attribution model selection impacts automated bidding  Our expert guests: • Peter Oliveira, Google • Andrew Lolk, SavvyRevenue • Laurel Galloway, Closed Loop  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing