PPC Town Hall

Everyone loves a list, especially when it shows you a concrete path to victory.  Every year, people start shopping earlier and earlier. And every year, the most lucrative sales period shows up sooner than we expect it to. We talked to the guys from OMG Commerce, who shared a five-step plan to conquering any holiday season.  This panel covers: • Changes in 2020 that affect prep for Q4 e-commerce • How Google advertisers can get started advertising on Amazon • How to take advantage of all stages of the funnel to grow sales • Best way to connect PPC goals with business goals (like profit) • The anatomy of a winning YouTube ad  Our expert guests: • Brett Curry, OMG Commerce • Greg Maycock, OMG Commerce  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

There's a good chance you're wasting some money via PPC even as you're reading this.  From campaigns that yield little or no return to expensive keywords, our guests have great ideas on how to cut out wasted spend — including a few exclusive to Microsoft Ads. Also included are upcoming initiatives from the Paid Search Association and how to join.  This panel covers: • Things PPC pros do that waste the most money • Actionable tips on how to stop burning budgets • Preview of the next Paid Search Association conference • Four “money grabs" from Google and how to avoid them • Microsoft Ads features that don’t exist in Google Ads  Our expert guests: • David Szetela, FMB Media • John Lee, Microsoft  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

It's one thing managing PPC where conversions are immediate and clear. What about #leadgen?  Your choice of bid strategy can make or break your lead generation PPC game. That's why we got on the mic with Navah Hopkins to talk about the nuances of lead gen (and some #eCommerce too). Plus, our co-founder Geetanjali Tyagi drops in for a discussion on contending with Google's new limits on data sharing.  This panel covers: • The best PPC bidding strategy for lead gen • When to use automated vs. manual bidding • PPC metrics you should focus on • How to improve Quality Score • Search term management now that Google has restricted data  Our expert guests: • Navah Hopkins, Justuno • Geetanjali Tyagi, Optmyzr  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

PPC and data go together like wine and cheese, peanut butter and jelly, and Laurel and Hardy.  This episode features some of the most experienced names in search analytics and PPC data. Dive into what the numbers and information actually have to say, and get ideas for your next campaign.  This panel covers: • Managing search terms now that Google has reduced how much data they share • Setting up measurement so you can correctly track your PPC success • Automation tools and tips to scale up best practices in agencies or for large accounts • Which account structure is best for search and shopping campaigns ahead of Q4 • The biggest account management mistake to avoid  Our expert guests: • Kirk Williams, ZATO • Aaron Levy, Tinuiti  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Google might be the biggest search engine by volume, but Bing still registers billions of searches.  Microsoft Ads is one of the more underrated ad platforms. With more control for advertisers and a healthy user base to advertise to, it can be a powerful tool in the right advertiser's hands. With the holiday shopping season around the bend, find out more about how to use Microsoft Ads in Q4 2020.  This panel covers: • Microsoft's expectations for e-commerce in Q4 2020 • Best practices and tips to win big this holiday season • How leading agencies can prepare to help clients crush sales  Our expert guests: • Purna Virji, Microsoft • Anders Hjorth, Innovell  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Back by popular demand, it's the Super Video Brothers!  Returning to PPC Town Hall after just 8 episodes, Joe and Cory dive deeper into the magic and nuance of video advertising. Looking for a masterclass on creation, planning, and YouTube and other video platforms? This is your ticket.  This panel covers: • Which bid strategies work best (target CPA, maximize conversions, and more) • Insights you can glean from YouTube's combination and placements reports • New platforms that look promising for video advertisers • Repurposing existing content, video or not, to run better video ads • Data in YouTube Creator Studio that can help you optimize video ads  Our expert guests: • Joe Martinez, Clix Marketing • Cory Henke, Variable Media  ► Watch Part 1 with Joe and Cory https://www.youtube.com/watch?v=fzFCM... ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Our panelists this week are on the cutting edge of e-commerce and shopping ads: 1. Katie Wilson, Google 2. Elizabeth Marsten, Tinuiti 3. Duane Brown, Take Some Risk  Topics we will discuss: • Google's expectations for e-commerce in Q4 • Best practices and tips to win big this holiday season • How leading agencies in North America are preparing ► Read more about Optmyzr and our Town Hall series. https://www.optmyzr.com/blog/ ► Enjoy using Optmyzr? Leave us a review on G2. https://www.g2.com/products/optmyzr/r...   ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com

Our panelists this week are some of the best known speakers about ad scripts: - Nils Rooijmans - Steve Hammer  Topics we will discuss: - How to benefit from ad scripts if you don't know how to code - The best way to learn scripting for non-coders - How scripts fit into a PPC automation strategy - Some of the coolest scripts our panelists have written   ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com

Our panelists this week are obsessed with driving better results in retailers' PPC campaigns:

Topics we discussed:

Our panelists this week are the top 2 most influential PPC experts in the world according to the annual PPC Hero survey:

Topics we discussed: