PPC Town Hall

PPC Town Hall

By Frederick VallaeysBusinessMarketing
Download on the App Store

PPC Town Hall episodes

  • Running a PPC Agency during COVID | PPC Town Hall 15

    Our panelists this week are:

    1. Brittni Swenson, CMO at Tandem Interactive
    2. Matt Umbro, Director of Key Accounts at Brainlabs Digital and Founder of PPCChat

      3. Topics we discussed:

      1. How digital agencies can help clients hurt by COVID-19
      2. How to quickly adapt services to a changed landscape
      3. When to test a new Google feature and when to go all in
      4. How agency pricing has evolved and what works today
      5. What matters most to PPC agency clients
      6. Does free automation from Google help or hurt agencies who sell services

        7. Join us every week at https://www.optmyzr.com/information/ppctownhall/live

        1 hr
      7. Getting started with PPC | PPC Town hall 14

        Our panelists this week are:

        1. Julie Bacchini, Founder of Neptune Moon and #25 on the 2020 list of most influential PPC experts
        2. Susan Wenograd, CMO at Aimclear and #8 on the 2020 list of most influential PPC experts

          3. Topics we discussed:

          1. Consumers are afraid to visit your brick-and-mortar stores. How do you drive buyers to your online store
          2. Tips for getting started with your first PPC campaign
          3. When should you use a Smart Campaign vs a regular campaign
          4. What common issues plague PPC accounts

            5. Watch the full video episode here: https://www.youtube.com/watch?v=bzPLsBseqP8

            1 hr 1 min
          5. YouTube and Video Ads | PPC Town Hall 12

            Our panelists this week are:

            • Cory Henke, Founder of Variable Media
            • Joe Martinez, Director of Client Strategy for Clix Marketing

              • The main topic this week is YouTube and video ads. We discuss:

              • Is YouTube really cheap? What can we expect
              • Ad formats on YouTube
              • YouTube Video Builder Beta
              • How to use YouTube Video Builder
              • Location, Call-to-action and Sitelink extensions for YouTube ads
              • Customer targeting tricks for YouTube ads
              • TrueView Shopping ads
              • How YouTube can help your non-video campaigns in Google Ads
              • YouTube Lead Form Ads
              • YouTube Select: Target views on television screens
              • Shopping Ads on YouTube

                • Watch the full video episode here: https://www.youtube.com/watch?v=fzFCMDXoAD0

                1 hr 1 min
              • PPC for Ecommerce | PPC Town Hall 11

                Panelists this week are:

                • Andrew Lolk, Founder of Savvy Revenue
                • Duane Brown, Founder of Take Some Risk

                  • The main topic this week is PPC for Ecommerce. We're talking about:

                  • Free Google shopping ads
                  • Snap Ads Guide
                  • TikTok Shopping with Levi's
                  • Tips for retailers who need to get ecommerce up and running quickly
                  • Turning your feed into search ads automatically
                  • What should be your most important metric? ROAS or profit?

                    • Watch the full video episode here: https://www.youtube.com/watch?v=Xt-KXkZDr3I

                    57 min
                  • Digital Marketing Lessons from Australia | PPC Town Hall 8

                    We're hosting our live PPC Town Hall this week with 3 panelists from Australia. They will share what they learned over the past few weeks in dealing with COVID-19 for their clients: both end advertisers and agencies.

                    • Mike Rhodes is co-author of "The Ultimate Guide to Google AdWords" and runs AgencySavvy, a global community and education platform to help digital agencies grow.
                    • Ben Bradshaw is founder and CEO of Australia’s largest Australian owned, multi-award winning digital marketing solutions groups Disrupt Digital
                    • Monte Huebsch was an expert in work-from-home before COVID-19 made it a necessity and he will share his tips for being more effective in this new way of working.
                      • 58 min

                    About PPC Town Hall

                    From the publisher's feed

                    Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world.