PPC Town Hall

PPC Town Hall

By Frederick VallaeysBusinessMarketing
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PPC Town Hall episodes

  • PPC during COVID times | PPC Town Hall 5

    This week's panelists: 

    • Ginny Marvin, Editor-in-Chief, Search Engine Land 
    • Joe Martinez, Director of Client Strategy, Clix Marketing 
    • Andrew McGarry, Founder, The McGarry Agency  

      • This week's topics: 

      1. Free Google Shopping Ads 
      2. An exclusive first chance to attend a virtual PPC conference for free 
      3. Google SMB advertising credits 
      4. Learning PPC when in-person events are cancelled 
      5. Ad copy strategies
        6. 57 min
      6. Bid Management in Turbulent Times | PPC Town Hall 4

        The global situation is changing daily as a result of the pandemic and with no precedent to guide us there is a lot of uncertainty. That is why we are hosting a town hall style forum where you will hear from our panelists what they are seeing in PPC, and what they are doing to mitigate the impact.   The main topic of discussion in this episode is 'Bid Management in Turbulent Times.'  


        This week's panelists are: 

        • Emi Wayner, Platform Partner Lead, Google
        • Peter Oliveira, Partner Development Analyst, Google 
        • Susan Wenograd, CMO, Aimclear 
        • Martin Röttgerding, Head of SEA, Bloofusion
          • 59 min
        • PPC amidst the COVID crisis | PPC Town Hall 3

          Fred Vallaeys (@SiliconVallaeys), Cofounder of Optmyzr, hosts another episode of PPC Town Hall to talk about the impact of the coronavirus on digital marketing and PPC. As some businesses are forced to shut down while others are selling in record quantities online, how are they changing their online advertising strategies? And how are the agencies that work with these advertisers responding to these changes.   

          This and more is discussed by our rotating panel of PPC experts. Panelists for this week's episode are:

          - Kirk Williams, ZATO Marketing (@PPCKirk)

          - Julie Friedman Bacchini, Neptune Moon (@NeptuneMoon)

          - Elizabeth Marsten, Tinuiti (@ebkendo)

          58 min
        • Let's Solve Problems Together | PPC Town Hall 2

          In our second PPC Town Hall we continue the conversation about how online advertising is impacted by the volatility from business closures and social distancing. 

          Hear what our panelists are seeing and what they're doing to keep their digital marketing agencies running during the COVID10 crisis.

          Panelists this week are:

          1. Andrew Goodman, President, Page Zero Marketing
          2. Benu Aggarwal, President, Milestone Internet Marketing
          3. Jeff Allen, President, Hanapin Marketing
            4. 47 min
          4. PPC during the COVID pandemic | PPC Town Hall 1

            The first ever PPC Town Hall. In this episode we talk about the just announced business closures as a result of the COVID19 pandemic.

            Panelists this week are:

            • Christi Olson, Head of Evangelism, Microsoft
            • John Lee, Learning Strategist, Microsoft
            • Kirk Williams, Founder, ZATO Marketing
            • Mike Rhodes, Founder, AgencySavvy
            • Susan Wenograd, CMO, Aimclear
              • 1 hr 2 min

            About PPC Town Hall

            From the publisher's feed

            Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world.