PPC Town Hall

With all those numbers, PPC reporting can often be tiresome and complicated.  Making vast amounts of data easy for clients to understand is no piece of cake. You need time and focus to generate a good report that conveys what you want it to. Here's reporting advice straight from industry specialists, featuring actionable tips and hacks to build a meaningful reporting process.  This panel covers: • What do clients and managers want from a perfect PPC report? • Tools and tricks for moving data between systems • How to find competitive analysis insights more quickly?  Our expert guests: • Steve Hammer, RankHammer • Andrew Goodman, Page Zero Media  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

With so many interactions behind a purchase, attribution almost feels necessary.  Who'd say no to a bird's eye view of how different channels are performing and what leads to the final conversion? But there are pitfalls, including with Google's preferred Last Click model. Learn how you can use attribution models more wisely with the help of Google Analytics.  This panel covers: • Difference between in-platform and cross-platform attribution and when you need which • What is new in Google Analytics 4 and why should you care • How to do attribution in a privacy-first world where cookies may not be available • Pros and cons of different attribution models  Our expert guests: • Ken Williams, Search Discovery • Brooke Osmundson, NordicClick Interactive • Christopher Gutknecht, Bergzeit  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

As the shift towards automation accelerates, agencies must constantly evolve.  Are your strategies useful to their clients? What tactics will you deploy to remain competitive? What can you realistically expect from today's automation tools? This video answers these questions and offers a roadmap to possible solutions.  This panel covers: • What agency work to automate and what to do manually • What are the biggest profit centers of modern agencies • How to have great agency culture to find and retain talent • What skills a successful agency needs to have • How to explain the agency value to clients • How pricing models have changed  Our expert guests: • Wil Reynolds, Seer Interactive • Anu Adegbola, Brainlabs • Max Traylor, The Max Traylor • Tim Halloran, Aimclear  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

If 2020 was the year #eCommerce became a necessity, 2021 could be when it becomes the norm.  What PPC strategies should you use for retail and eCommerce accounts? Which shopping trends are going to continue from last year? These questions are answered in our chat with Google and our friend Andrew, who comes armed with plenty of lessons from his agency.  This panel covers: • Which 2020 online shopping trends Google expects to continue in 2021 • What happened during Standard vs. Smart Shopping campaign tests • Pros and cons of different account structures for e-commerce advertisers • Tips and tricks for maintaining more control while using Smart Shopping campaigns • Feed optimizations to try for better PPC performance   Our expert guests: • Emi Wayner, Google • Peter Oliveira, Google • Andrew Lolk, Savvy Revenue  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

No one has a crystal ball that tells the future, but we've got the next best thing: geniuses.  Hear what some of the brightest minds in PPC have to say about what PPC will look like in 2021, including where Google will go and how quickly they'll move.  This panel covers: • What will Google automate next • How our experts use automation and what they still do manually • Launches from 2020 that will have the biggest impact on how we do PPC in 2021 • Expanded Text Ads vs. Responsive Search Ads  Our expert guests: • Brad Geddes, Adalysis • Ginny Marvin, Independent Consultant • Matt Van Wagner, Find Me Faster  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Losing control over your ad campaigns sucks. But don't just sit there... go around it.  The last episode of PPC Town Hall in 2020 covers one of the hottest topics in search marketing, with an expert panel with plenty of experience getting around data restrictions and control issues.  This panel covers: • Discussing omnichannel strategies • Targeting in a post-cookie world • Automation for audiences, bidding & omnichannel budget allocation • Tracking and updating campaigns to leverage machine learning • Patrick's new book, "Join or Die: Digital Advertising in the Age of Automation"  Our expert guests: • Michelle Morgan, Clix • Joe Martinez, Clix • Patrick Gilbert, AdVenture  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

One of the most exciting things about PPC is also highly frustrating: change is constant.  Taking our guests from among PPC Hero's list of the most influential experts of 2020, we're talking about ways to update or work around outdated search marketing strategies.  This panel covers: • Optimizing with data restrictions from Google • How PPC pros automate and what they still do manually • Kirk's new book, "Ponderings of a PPC Professional"  Our expert guests: • Kirk Williams, ZATO • Aaron Levy, Tinuiti • Joe Martinez, Clix  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

There's nothing quite like learning about something from the people who created it.  We're excited to have Google join us on PPC Town Hall for a discussion on how to optimize Smart Bidding campaigns and other automations they've developed. This is a direct, closer look at Smart Bidding, use cases, and actionable tips to carry back to your accounts.  This panel covers: • The difference between automated and Smart Bidding • How to get started with Smart Bidding and validate success • When to switch between bid types • 5 stages of bidding from Google • Connecting business data with optimizations in Optmyzr • How to optimize Smart campaigns (shopping, performance max) • Overall results on the Optmyzr platform & why Smart Bidding works well • Optmyzr tools to use in conjunction with Smart Bidding  Our expert guests: • Emi Wayner, Google • Peter Oliveira, Google  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Today's world is more volatile, uncertain, complex, and ambiguous than ever.  Search marketing is not immune to this VUCA syndrome, so Anders and Lukas dissect some of the findings from their latest research report. With interviews from experts and a survey of award-winning digital marketers, it features actionable tips to find a way forward.  This panel covers: • How to market in a volatile, uncertain, complex, ambiguous world • The rise of AI and the race for data density • Advanced attribution to look beyond brand conversions • How the 2020 health crisis has influenced digital marketing • How AI-based bidding is coping with external factors • Preparing for the end of cookies • Paths to firm ground in shaky times   Our expert guests: • Anders Hjorth, Innovell • Lukas Adamec, PPC Director  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Every day, Google puts more roadblocks in front of PPC marketers.  You need to be ready to jump these hurdles from the most influential entity in search advertising. We speak to two clever and shrewd PPC experts on what the next phase of  search marketing and automation could look like.  This panel covers: • Managing accounts with less access to search terms data • Finding the geo data that Google removed from its system in September 2020 • Optimizing ads now that Google has de-prioritized Expanded Text Ads • Other data-limiting changes to be expected from Google in 2021 • How to keep your PPC career alive when Google seems to be automating it all  Our expert guests: • Martin Röttgerding, Bloofusion • Brady Cramm, Directive Consulting  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing