PPC Town Hall

By Frederick Vallaeys

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world.

Topics range from updates to Google, Bing, Facebook... more

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FAQs about PPC Town Hall:

How many episodes does PPC Town Hall have?

The podcast currently has 128 episodes available.

PPC Town Hall episodes:

August 05, 2020 Automate Google Ads with Scripts with Nils Rooijmans and Steve Hammer | PPC Town Hall 18
Our panelists this week are some of the best known speakers about ad scripts: - Nils Rooijmans - Steve Hammer Topics we will discuss: - How to benefit from ad scripts if you don't know how to code - The best way to learn scripting for non-coders - How scripts fit into a PPC automation strategy - Some of the coolest scripts our panelists have written ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start 14-day free trial https://www.optmyzr.com
...more
59min
July 22, 2020How to optimize beyond ROAS in PPC with Andreas Reiffen and Frederik Boysen | PPC Town Hall 17
Our panelists this week are obsessed with driving better results in retailers' PPC campaigns:
Andreas Reiffen, Founder and CEO at Crealytics

Frederik Boysen, Founder and CEO at Profitmetrics.io
Topics we discussed:
Why ROAS may be the wrong metric to optimize for

How Customer Lifetime Value can be used to optimize PPC

How to optimize an ecommerce account for maximum profits

How to activate first party data in performance advertising
...more
59min
July 17, 2020Meet the 2 most influential people in PPC with Michelle Morgan and Purna Virji | PPC Town Hall 16
Our panelists this week are the top 2 most influential PPC experts in the world according to the annual PPC Hero survey:
Michelle Morgan, Director of Client Services at Clix Marketing

Purna Virji, Sr. Manager, Global Engagement at Microsoft
Topics we discussed:
How to build a winning personal brand

The best PPC tips of 2020 that vaulted Michelle and Purna to the top of the list

How Purna and Michelle keep up-to-date with constant change in digital marketing

The features they are most excited about for the coming year
...more
1h 3min
July 08, 2020Running a PPC Agency during COVID | PPC Town Hall 15
Our panelists this week are:
Brittni Swenson, CMO at Tandem Interactive

Matt Umbro, Director of Key Accounts at Brainlabs Digital and Founder of PPCChat
Topics we discussed:
How digital agencies can help clients hurt by COVID-19

How to quickly adapt services to a changed landscape

When to test a new Google feature and when to go all in

How agency pricing has evolved and what works today

What matters most to PPC agency clients

Does free automation from Google help or hurt agencies who sell services
Join us every week at https://www.optmyzr.com/information/ppctownhall/live
...more
1h
June 30, 2020Getting started with PPC | PPC Town hall 14
Our panelists this week are:
Julie Bacchini, Founder of Neptune Moon and #25 on the 2020 list of most influential PPC experts

Susan Wenograd, CMO at Aimclear and #8 on the 2020 list of most influential PPC experts
Topics we discussed:
Consumers are afraid to visit your brick-and-mortar stores. How do you drive buyers to your online store

Tips for getting started with your first PPC campaign

When should you use a Smart Campaign vs a regular campaign

What common issues plague PPC accounts
Watch the full video episode here: https://www.youtube.com/watch?v=bzPLsBseqP8
...more
1h 1min
June 16, 2020YouTube and Video Ads | PPC Town Hall 12
Our panelists this week are:
Cory Henke, Founder of Variable Media

Joe Martinez, Director of Client Strategy for Clix Marketing
The main topic this week is YouTube and video ads. We discuss:
Is YouTube really cheap? What can we expect

Ad formats on YouTube

YouTube Video Builder Beta

How to use YouTube Video Builder

Location, Call-to-action and Sitelink extensions for YouTube ads

Customer targeting tricks for YouTube ads

TrueView Shopping ads

How YouTube can help your non-video campaigns in Google Ads

YouTube Lead Form Ads

YouTube Select: Target views on television screens

Shopping Ads on YouTube
Watch the full video episode here: https://www.youtube.com/watch?v=fzFCMDXoAD0
...more
1h 1min
June 10, 2020 Special 1. What questions Tinuiti asks software companies before hiring them to manage PPC
We talked to Aaron Levy from Tinuiti to hear the questions he asks software companies before deciding whether to add their solution to the software stack at the agency. Tinuiti is the largest independent PPC agency in North America so they've talked to a lot of software vendors. We hope you enjoy this special episode...
...more
19min
June 09, 2020PPC for Ecommerce | PPC Town Hall 11
Panelists this week are:
Andrew Lolk, Founder of Savvy Revenue

Duane Brown, Founder of Take Some Risk
The main topic this week is PPC for Ecommerce. We're talking about:
Free Google shopping ads

Snap Ads Guide

TikTok Shopping with Levi's

Tips for retailers who need to get ecommerce up and running quickly

Turning your feed into search ads automatically

What should be your most important metric? ROAS or profit?
Watch the full video episode here: https://www.youtube.com/watch?v=Xt-KXkZDr3I
...more
57min
June 02, 2020 Google Ads Updates | PPC Town Hall 10
We discuss new Google Ads features launched in the past 3 months.
Watch the full video here: https://www.youtube.com/watch?v=wnj65NCB8Qc
...more
1h 2min
May 26, 2020 Tips for B2B paid search marketing | PPC Town Hall 9
We discuss tips for B2B paid search and paid social marketing with a focus on Google Ads, Microsoft Ads, and LinkedIn Ads.
Expert panelists are AJ Wilcox from B2Linked, Matt Van Wagner from Find Me Faster, and Frank Cowell from Digitopia.
...more
56min

FAQs about PPC Town Hall:

How many episodes does PPC Town Hall have?

The podcast currently has 128 episodes available.

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