PPC Town Hall

Is your PPC strategy ready for this shopping season?

We’ve seen several consumer behavior changes this year as a result of the economic downturn and other macroeconomic factors that make this shopping season unlike any other.

So we need real data from someone who actually knows and understands those changes and provides us with suggestions to better prepare for this shopping season. And who better to learn all of that from than Google?

In this episode, we spoke to Willie Booker, Product Strategy Lead at Google to learn the trends and best practices for this holiday season, and Andrew Lolk, Founder of SavvyRevenue to understand how agencies are preparing for the same.

Tune into this episode to learn:

- How consumer behavior in 2022 changed from previous years

- Performance Max best practices for ecommerce advertisers

- How to segment campaigns for better performance

and more

Our panelists:

- Willie Booker, Google

- Andrew Lolk, SavvyRevenue

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#ppc #googleads #sem #optmyzr #adtech #digitalmarketing

We’re entering Q4 of 2022, which means selling stuff or moving inventory is the order of the day. And what better place to do that than Amazon?

But, selling on Amazon is highly competitive. You’re going to see so many competing businesses fighting to capture the most sales. That’s why launching a profitable campaign needs an effective #PPC strategy.

In this episode, we spoke to two of the best #AmazonPPC experts in the industry to learn all the ins and outs, tips and tactics, and more to help you launch a profitable holiday shopping campaign this Q4.

Tune into this episode of PPC Town Hall to learn:

- How to find great keyword opportunities?

- How to optimize ACoS?

- How to use video to increase sales?

Our panelists:

- Steven Pope, MyAmazonGuy

- Michael Erickson Facchin, Ad Badger

Resources:

Adbadger.com

The PPC Den Podcast

MyAmazonGuy.com/seo

MyAmazonGuy.com/ppc

MyAmazonGuy.com/icap

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#optmyzr #adtech #digitalmarketing

What’s going on with the high inflation and dropping consumer demand? Are we headed toward a recession? Or are we already in one?  

These are global phenomena that we can’t control. But what we CAN control as PPC marketers is HOW we deal with such events.  

This week we spoke to two of the top experts, Jon Kagan and Sam Tomlinson, who know quite a bit about this topic and can help you sail safely in the midst of this uncertainty.  

Tune into this episode of PPC Town Hall to learn: 

- What do high inflation and a potential recession mean to PPC? 

- What are the dos and don'ts during this time of crisis? 

- What strategies you can use to survive the current time?  

Our panelists: 

- Jon Kagan, 9RoofTops 

- Sam Tomlinson, Warschawski  

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 

#googleads #sem #optmyzr #adtech #digitalmarketing

Google is sunsetting Universal Analytics that we all know and used on July 1, 2023, and is moving to #GoogleAnalytics4. This is a mandatory migration; hence, it's a significant shift for #PPC marketers.  

Google added some, changed some, and even removed some features in Google Analytics 4 that you used in Universal Analytics. This means the way you collect and analyze data will need to change.  

To help you understand more about it and make this migration successful, we spoke to two of the best experts in the analytics space, Janet Driscoll Miller and Charles Farina.  

Tune into this episode to learn: 

- How is Google Analytics 4 different from Universal Analytics? 

- The dos and don'ts during the migration to #GA4

- How can PPC marketers get the best out of GA4? 

and more.  

Our expert guests: 

- Janet Driscoll Miller, Marketing Mojo 

- Charles Farina, Adswerve  

Resources:

https://bit.ly/ppctownhall

https://support.google.com/analytics/answer/11986666?hl=en#zippy=%2Cin-this-article

https://www.amazon.com/Data-First-Marketing-Data-Driven-Age-Analytics-dp-111970121X/dp/111970121X/ref=mt_other?_encoding=UTF8&me=&qid=1660670880

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 

#googleads #sem #optmyzr #adtech #digitalmarketing

Kasim Aslam and Patrick Gilbert reveal how they’re making the transition to automation in terms of strategy, people, tech stack, etc., and how they’re measuring and seeing success in the process in their agencies.  

P.S. Kasim also spills the beans on the #PerformanceMax strategy he applies at his agency.  

Tune into this episode to learn: 

- What should your agency do and not do in this automation era? 

- Why and how to do better attribution and measurement? 

- What skills should you look for when hiring? and more.  

Our expert guests: 

- Kasim Aslam, Solutions 8 

- Patrick Gilbert, AdventurePPC 

Resources:

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 

#googleads #sem #optmyzr #adtech #digitalmarketing

Performance Max. Responsive Search Ads. Smart Bidding.  Automation by the major ad platforms like Google is really changing the way how we, the advertisers, work. While a lot of advertisers have adopted it, many of them haven’t seen the desired results.   As a result, advertisers are adopting automation layering i.e., adding a layer of their own automation over that of the ad platforms, to safeguard their #PPC accounts.  In this episode, we spoke to a couple of in-house marketers and an agency owner to learn how they’re adopting automation layering to regain control of their accounts.  Tune into this episode to learn: - How PPC teams are using automation layering? - How should a PPC marketer evolve their skillset due to ad platform automation? - What strategies and tactics to implement and when? and more.  Our expert guests: - Inderpaul Rai, ufurnish.com - Christina Brauer, Capital C - Ashwin Balakrishnan, Optmyzr  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #googleads #sem #optmyzr #adtech #digitalmarketing

#PerformanceMax — the one campaign to rule them all — has seen widespread adoption among advertisers from various verticals.  But how should advertisers in #ecommerce and retail specifically approach this revolutionary campaign type?  That’s why for this episode, we brought in two specialists, Mike Ryan and Menachem Ani, who have years of experience under their belt in running successful campaigns for ecommerce and retail. They’re going to talk about how to approach Performance Max campaigns, how to structure them and share great tips.  Tune into this episode to learn: - How to structure your campaign? - What strategies to implement and when? - How to make use of the channels besides shopping? and more.  Our expert guests: - Mike Ryan, Smarter Ecommerce - Menachem Ani, JXT Group  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #ppc #googleads #sem #optmyzr #adtech #digitalmarketing

The end of #ExpandedTextAds is here.  So how should you prepare your accounts going forward? Should you still create some last-minute ETAs? And how can you create better #ResponsiveSearchAds?  Get these questions answered and many more, plus learn actionable tips you need to structure and test RSAs in this PPC Town Hall featuring Julie Bacchini and Mark Irvine.  In this episode you will learn: - How to structure your campaigns with RSAs? - How to create the best performing RSAs? - Tips for using Ad Variations and so much more.  Our expert guests: - Julie Bacchini, Neptune Moon - Mark Irvine, Search Lab  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com

Microsoft, in a latest report, said that working from home has blurred the lines between our work and personal time which created a new buyer persona called the ‘workday consumer’.  This presents a unique challenge for #PPC advertisers because our audience targeting depends on consumer demographics, past behaviors, purchase histories, etc.  In this episode of PPC Town Hall, we brought in John Lee and Melissa Mackey to help us understand the findings from this report, how consumer behavior has changed as a result, and more importantly how to target this new persona.  In this episode, you’re going to learn: - What is the ‘workday consumer’ - How consumer behavior has changed - What are the findings from this report that impact PPC advertisers - How to act on these findings and target this new persona  Our expert guests: - John Lee, Microsoft Advertising - Melissa Mackey, MerkleB2B  ► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #googleads #bingads #sem #optmyzr #adtech #digitalmarketing

From automation to video ads to privacy, Google had plenty of updates to share at #GML2022.  As a result, it may seem harder to focus on the ones that matter the most for your business.   That’s why we’re speaking to three top #PPC experts — Joe Martinez, Navah Hopkins, and Kirk Williams in our next PPC Town Hall to break down all the updates and understand how they can impact advertisers.  In this episode, we’re going to:  - Look back at all the GML 2022 updates  - Help you figure out the adjustments you can make to grow your business and - Answer your questions  Our expert guests: - Joe Martinez, Paid Media Pros - Navah Hopkins, Navah Hopkins LLC - Kirk Williams, ZATO Marketing

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall ► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com #googleads #sem #optmyzr #adtech #digitalmarketing