PPC Town Hall

PPC Town Hall

By Frederick VallaeysBusinessMarketing
Download on the App Store

PPC Town Hall episodes

  • How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80

    Watch the video podcast here: https://www.youtube.com/watch?v=Hs7szTIfjSg

    For a long time, I’ve been talking about automation and scripts and how marketers like yourself can apply them to your accounts. But with the release of ChatGPT last year, a world of possibilities has opened.
    So with the launch of GPT 4 and the added functionality of plugins, what are some new applications of ChatGPT? And is there a way we can combine the power of GPT and scripts?
    To learn more, I spoke to Nils Rooijmans, one of the premier names in the PPC scripts and automation space, in this episode of PPC Town Hall.
    Nils shared his hands-on experience with GPT and the scripts he built with a lot of examples. And I spoke about how you can make ChatGPT work for you with custom instructions and some powerful plugins. I hope you enjoy this conversation :)
    Tune in to:
    - Learn how Nils created a graph of n-gram analysis of Google Ads search term data using ChatGPT in only 5 minutes
    - Learn how to get better responses from ChatGPT with custom instructions
    - Get hold of Nils’s list of over 400 PPC scripts
    and more
    Our speaker:
    - Nils Rooijmans, Water Cooler Topics
    Nils's list of 400 scripts: https://nilsrooijmans.com/free-google-ads-scripts-the-ultimate-list/
    Nils's website: https://nilsrooijmans.com/
    ► Get emails about future Town Halls
    https://www.optmyzr.com/ppctownhall
    ► Explore Optmyzr and start a 14-day free trial
    https://www.optmyzr.com
    #ppc #googleads #chatgpt #optmyzr #digitalmarketing

    50 min
  • Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79

    Watch the video episode here: https://www.youtube.com/watch?v=NZbztTaPmjA

    The privacy changes that iOS 14.5 had brought in had been detrimental for marketers. And the iOS 17 update is rolling out soon which is expected to bring in even more challenges.
    So how does it change things? What about campaign tracking? And how should you adapt?
    To learn more about this, I spoke to Andrew Foxwell, one of the premier names in the Meta Ads space, in this episode of PPC Town Hall.
    Andrew spoke about the impact of the iOS 17 update and how ad tracking is going to change as a result. Plus, now that we’re entering Q4, he also shared some interesting tips on preparing your campaigns for the holiday season.
    Tune in to learn:
    - What is the iOS 17 update and its impact on Meta Ads
    - What’s working and not working in Meta Ads in 2023
    - Why “ugly ads” work
    - Tips for Q4
    Our speaker:
    - Andrew Foxwell, Foxwell Digital
    ► Get emails about future Town Halls
    https://www.optmyzr.com/ppctownhall
    ► Explore Optmyzr and start a 14-day free trial
    https://www.optmyzr.com
    #ppc #metaads #ios17 #optmyzr #digitalmarketing

    44 min
  • How to prepare your Performance Max and Shopping campaigns for Q4 2023 | PPC Town Hall 78

    Watch the video episode here: https://www.youtube.com/watch?v=U8Wrr27fKOE


    We’re getting pretty close to the holiday shopping season. And if you work in digital marketing, you can never be ready soon enough because consumers are starting their holiday shopping earlier and earlier every single year.

    So where do you start? How can you prepare your campaigns, especially shopping and #PerformanceMax campaigns for this season? And what have the last few shopping seasons taught us?
    In this episode of PPC Town Hall, I spoke to Marcel Smal of Roots Network. He shared how his agency is getting ready for Q4, plus tips on how to prepare your campaigns for the upcoming shopping season. We covered so much in this episode that we think will be of great value to you. Be sure to check it out.
    Tune in to learn how to:
    - Prepare your Performance Max campaigns for Q4
    - Implement seasonality bid adjustments, data exclusions, etc.
    - Use historical data for product discounts
    Our speaker:
    - Marcel Smal, Roots Network
    ► Get emails about future Town Halls
    https://www.optmyzr.com/ppctownhall
    ► Explore Optmyzr and start a 14-day free trial
    https://www.optmyzr.com
    #ppc #optmyzr #adtech #digitalmarketing

    40 min
  • How to run profitable YouTube campaigns in Q4 2023 | PPC Town Hall 77

    Google was caught in hot water recently when it was reported that 80% of YouTube ads have violated its own terms of service.


    You’d never want your ads to be mismanaged like that. Brand safety is extremely important and advertising is very expensive. So how can you protect your YouTube campaigns?


    In this episode of PPC Town Hall, I spoke to Cory Henke and Joe Martinez to discuss all of that. They also shared tips on how to prepare your campaigns for the upcoming Q4 shopping season, plus how to make use of generative AI for YouTube campaigns.


    Tune in to learn how to:

    - Prepare your YouTube campaigns for Q4

    - Use generative AI for YouTube campaigns

    - Protect your video campaigns from brand safety mishaps


    Our speakers:

    - Cory Henke, Variable Media

    - Joe Martinez, Paid Media Pros


    ► Get emails about future Town Halls

    https://www.optmyzr.com/ppctownhall


    ► Explore Optmyzr and start a 14-day free trial

    https://www.optmyzr.com


    #ppc #googleads #optmyzr #adtech #digitalmarketing

    54 min
  • Introducing Automation Layering Masterclass: Our New Podcast to Help You Win Using PPC Automation

    Modern PPC management relies on automation by ad engines like Google which is not in your control.

    But you can make those ad engines work for you with Automation Layering, a method of combining your strategic direction and oversight, and the power of the ad engines to drive great PPC results.
    That's what our new video podcast, Automation Layering Masterclass is about.
    In each episode, you'll learn how to use automation in the right way to safeguard your PPC accounts and grow your business.
    We got a lot in store for you. See you soon :)
    Subscribe to get notified of new Automation Layering Masterclass episodes: https://hs.optmyzr.com/en-us/automation-layering-masterclass#PPC #GoogleAds #Optmyzr

    2 min
  • How to Create High-Converting Landing Pages for Ad Campaigns | A Fireside Chat With Rishabh Bhandari

    If you want to learn how to create high-converting landing pages for your ad campaigns, then you don't want to miss this video.
    In this fireside chat, Frederick Vallaeys, Co-founder & CEO of Optmyzr, talks to Rishabh Bhandari - Founder & CEO of Content Beta.
    Rishabh shares some great tips that can help advertisers create high-converting landing pages for their ad campaigns.
    Chapters:
    0:00 Intro
    0:20 Rishabh's intro
    2:00 Essential elements of every landing page
    8:20 Landing page tips for B2C marketers
    10:05 Testing your landing pages
    14:00 Tips to make mobile-optimized landing pages
    15:30 Using generative AI to create landing pages
    18:30 Connect with Rishabh
    Connect with Rishabh: https://www.linkedin.com/in/rishabhb/
    Connect with Fred: https://www.linkedin.com/in/frederickvallaeys
    Check out Content Beta: https://www.contentbeta.com/
    Check out The Product Marketing Show: https://open.spotify.com/show/1Jd9kHXoFWrnZ4VPGqng9D
    ► Get emails about future Town Halls
    https://www.optmyzr.com/ppctownhall
    ► Check out Search Marketing Academy, our new podcast
    https://www.youtube.com/playlist?list=PL7ToXh-Os7WbtFgNiF3IIS3wY-8jyJBk6
    ► Explore Optmyzr and start a 14-day free trial
    https://www.optmyzr.com

    20 min
  • GML 2023 Recap (Shopping Ads & Performance Max) with Kirk Williams | PPC Town Hall 76 [BONUS]

    Watch the video podcast here: https://youtu.be/Jahb9IvMX9c


    In this PPC Town Hall bonus episode, Optmyzr Co-Founder & CEO Frederick Vallaeys speaks with Kirk Williams, Founder of ZATO Marketing. They recap the GML 2023 announcements and discuss the upcoming updates to Shopping ads and Performance Max campaigns.

    Follow Kirk on Twitter: https://twitter.com/PPCKirk
    Follow Fred on Twitter: https://twitter.com/siliconvallaeys
    Check out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzh
    Check out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/
    ► Get emails about future Town Halls
    https://www.optmyzr.com/ppctownhall
    ► Explore Optmyzr and start a 14-day free trial
    https://www.optmyzr.com

    46 min
  • How the Google Marketing Live 2023 announcements can impact advertisers | PPC Town Hall 76

    Watch the video episode here: https://www.youtube.com/watch?v=wlR7bE-K7G8

    From new generative AI features for Google Ads, Performance Max, and Product Studio, to simplifying campaign creation, and enhancing ad relevance, there were some big announcements at Google Marketing Live 2023.
    This time I'll be joined by a panel of PPC experts: Navah Hopkins, Cory Henke, and Mike Ryan. And we're going to be sharing our reactions and insights about what those announcements would mean to advertisers and businesses.
    In this episode, we’re going to:
    - Look back at all the GML 2023 updates 
    - Help you figure out the adjustments you can make to grow your business and
    - Answer your questions
    Our speakers:
    - Navah Hopkins, Optmyzr
    - Cory Henke, Variable Media
    - Mike Ryan, Smarter Ecommerce
    ► Get emails about future Town Halls
    https://www.optmyzr.com/ppctownhall
    ► Explore Optmyzr and start a 14-day free trial
    https://www.optmyzr.com#ppc #googleads #optmyzr #adtech #digitalmarketing

    57 min
  • Google Analytics 4 for PPC: Step-by-step setup process, tips, tricks, & features | PPC Town Hall 75

    Watch the video episode here: https://www.youtube.com/watch?v=gBoPtazUBGs

    It’s crunch time — the June 30 deadline for the Universal Analytics to Google Analytics 4 migration is quickly approaching.
    But we’re here to help you make this migration (if you haven’t already) successful and hopefully relieve the fear surrounding it.
    In this episode of PPC Town Hall, Navah Hopkins spoke to Brie Anderson and Timothy Jensen to talk about all things GA4: from setting up the account to getting the most out of the reporting and measurement features of GA4 plus a lot more.
    Tune in to learn:
    - GA4 features for PPC marketers
    - Attribution modeling on GA4
    - A step-by-step walkthrough of GA4 account setup
    Our speakers:
    - Brie Anderson, BEAST Analytics
    - Timothy Jensen, M&T Bank
    Follow Brie on LinkedIn: https://www.linkedin.com/in/brieeanderson/
    Follow Brie on Twitter: https://twitter.com/brie_e_anderson
    Check out Brie's course on GA4 here: https://www.beastanalyticsco.com/
    Follow Tim on LinkedIn: https://www.linkedin.com/in/timothyjjensen/
    Follow Tim on Twitter: https://twitter.com/timothyjjensen
    Check out Tim's GA4 resources on Search Engine Land: https://searchengineland.com/event-tracking-google-analytics-4-395023 , https://searchengineland.com/how-to-set-up-google-analytics-4-using-google-tag-manager-374584
    Follow Rowenna Fielding on Twitter: https://twitter.com/MissIG_Geek
    Check out her website: https://missinfogeek.net/
    Follow Navah Hopkins on LinkedIn: https://www.linkedin.com/in/navahhopkins
    Follow Navah Hopkins on Twitter: https://twitter.com/navahf
    ► Get emails about future Town Halls
    https://www.optmyzr.com/ppctownhall
    ► Explore Optmyzr and start a 14-day free trial
    https://www.optmyzr.com
    #ppc #googleanalytics4 #optmyzr #adtech #digitalmarketing

    1 hr 4 min
  • The State of PPC Agencies in 2023: A Fireside Chat With Kirk Williams and Gil Gildner

    Listen to Frederick Vallaeys, the Co-founder and CEO of Optmyzr chat with Kirk Williams, Founder of ZATO Marketing, and Gil Gildner, Co-Founder of Discosloth about the state of PPC agencies in the middle of an economic slowdown.
    Follow Kirk on Twitter: https://twitter.com/PPCKirk
    Follow Gil on Twitter: https://twitter.com/gilgildner
    Follow Fred on Twitter: https://twitter.com/siliconvallaeys
    Check out PPC Ponderings Podcast: https://open.spotify.com/show/2VFMYr19mItE7Nfe4AvDzh
    Check out Kirk's book: https://www.amazon.com/Stop-Scale-Building-Digital-Actually/dp/B09Z9QZWYL/
    Check out Gil's book: https://www.amazon.com/Building-Successful-Micro-Agency-Profitable-Sustainable/dp/1733794840
    ► Get emails about future Town Halls
    https://www.optmyzr.com/ppctownhall
    ► Check out Search Marketing Academy, our new podcast
    https://www.youtube.com/playlist?list=PL7ToXh-Os7WbtFgNiF3IIS3wY-8jyJBk6
    ► Explore Optmyzr and start a 14-day free trial
    https://www.optmyzr.com

    10 min

About PPC Town Hall

From the publisher's feed

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world.