PPC Town Hall

PPC Town Hall

By Frederick VallaeysBusinessMarketing
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PPC Town Hall episodes

  • What's the future of the 'keyword'? | PPC Town Hall 97

    Watch the video version here: https://youtu.be/r3eH7Loz3FA

    In this episode of PPC Town Hall, I sat down with Andrew Lolk and Jyll Saskin Gales to discuss Google Ads' latest updates to query matching and brand controls and what it means for keywords, match types, and advertisers.
    Follow Jyll on LinkedIn: https://www.linkedin.com/in/jyllsaskingales/
    Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewlolk/
    Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/
    ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall
    ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

    47 min
  • A PPC Data Analysis Masterclass by Cory Lindholm | PPC Town Hall 96

    Watch the video version here:


    In this episode, our Co-founder & CEO, Frederick Vallaeys sat down with Cory Lindholm to dive deep into the world of PPC data analysis.
    Cory kicked things off by covering the essentials. Then, he walked through the process of performing an analysis to uncover valuable insights about seasonality, how your accounts are performing, and even correlations between different metrics.
    He also discussed the importance of having a solid foundation in statistics and data when it comes to making informed PPC decisions.
    There’s so much value packed in this episode. And we hope you find it useful.
    Watch this episode to learn:
    - The fundamentals of PPC metrics
    - How to measure the impact of seasonality and other PPC factors
    - How to integrate your PPC data with your business data
    - The common data analysis mistakes to avoid
    - The best tools for data analysis
    Your speaker:
    Cory Lindholm, Ads By Cory
    Follow Cory on LinkedIn: https://www.linkedin.com/in/corylindholm/
    Work with Cory: https://adsbycory.com/
    Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/
    ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall
    ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

    1 hr
  • BONUS: 7 PPC Automations That Save You From Burnout

    Watch the video version: https://www.youtube.com/watch?v=4uGrZIy7-GQ


    Matthieu Tran-Van is an independent Google Ads specialist who provides search engine advertising services to clients with a lifetime managed ad spend of $350 million.
    In this session, he shares 7 automations that helped boost his clients' results and saved him from burnout.
    Timestamps:
    0:00 - Introduction
    0:59 - Guest Introduction: Matthieu
    4:20 - Shopping campaign automations
    23:44 - DSA campaign automations
    29:48 - Seasonality-based automations
    36:26 - Automated bidding automations
    43:39 - Keyword automations
    48:48 - Performance Max automations
    52:45 - RSA automations
    57:00 - Reporting
    1:01:33 - Connect with Matthieu
    Follow Matthieu on LinkedIn: https://www.linkedin.com/in/matthieutv/
    Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
    Visit Matthieu's website here: https://www.matthieu-tranvan.fr/
    ► Get emails about future Automation Layering Masterclass sessions
    https://hs.optmyzr.com/en-us/automation-layering-masterclass
    ► Get emails about future PPC Town Halls
    https://www.optmyzr.com/ppctownhall
    ► Check out Search Marketing Academy, our new podcast
    https://www.youtube.com/playlist?list=PL7ToXh-Os7WbtFgNiF3IIS3wY-8jyJBk6
    ► Explore Optmyzr and start a 14-day free trial
    https://www.optmyzr.com

    1 hr 4 min
  • How Marketers Can Thrive in a Post-third-party Cookie Era | PPC Town Hall 95

    Watch the video podcast here: https://youtu.be/xa3jH8M_j88


    I spoke to Larry Kim - Founder & CEO at Customers.ai in this episode.
    Larry talked about how privacy regulations are changing and what that means for marketers. He also talked about how his company, Customers.ai is helping businesses with better remarketing using sales outreach automation.
    Watch this episode to learn:
    - How privacy regulations can impact your advertising
    - How marketing is changing in the post-cookie era
    - How to spot winners & losers by conducting regular experiments
    Your speaker:
    Larry Kim, Founder & CEO at Customers.ai
    Follow Larry on LinkedIn: https://lnkd.in/g6gsFRnZ
    ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://lnkd.in/gYWUhk2x
    ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://lnkd.in/gAT5STbh

    47 min
  • How Search Generative Experience Could Change How You Run Google Ads | PPC Town Hall 94

    Watch the video episode here: https://www.youtube.com/watch?v=R01u7IWODts

    Google’s Search Generative Experience (SGE) is a big change from how searches usually work.
    For decades we’ve been used to seeing 10 blue links for our searches—and clicking on them took us to web pages.
    With SGE, the process changes. We’re seeing answers to our queries directly in the search results, removing the need to click on links. And we’re also seeing changes in ad placements, which significantly impact our organic search and paid search performance.
    In this episode, I spoke to Ashley Fletcher - CMO at Adthena, a paid search intelligence platform.
    Ashley talked about how SGE can impact search performance and how advertisers can adapt to those changes. He also touched on the implications of privacy regulations on Google Ads and more.
    Watch this episode to learn:
    - How SGE is changing paid and organic search performance
    - How privacy regulations can impact your Google Ads
    - How generative AI helps scale the execution of marketing strategy
    Your speaker:
    Ashley Fletcher, CMO at Adthena
    Check out Adthena: https://www.adthena.com/
    Follow Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfletcher/
    Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/

    ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall
    ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

    36 min
  • How Can PPC, Paid Social, & SEO Teams Unlock Higher Revenue by Working Together | PPC Town Hall 93

    Watch the video podcast ->

    YouTube: https://www.youtube.com/watch?v=lHJv_Ar43rc
    LinkedIn: https://www.linkedin.com/events/7188199893818118144/comments/
    Most businesses use PPC, SEO, and paid social to grow their revenues. But here’s where it goes wrong: while they have a common goal, they work in silos—which is ineffective from a business perspective.
    But when working together, they can share each other’s learnings and insights that can influence their business revenues down the line.
    In this episode, I spoke to Danny Gavin who runs Optidge, an agency that helps businesses grow using PPC, SEO, paid social, and more.
    Danny talked about how those multiple departments can collaborate and share insights to drive more effective results.
    Watch this episode to learn:
    - How to bring in those teams to work together
    - What insights can each team share with each other
    - How does working with first-party data fit into the dynamics between these teams
    - What are some struggles they can face when sharing data between platforms
    and more
    Your speaker:
    - Danny Gavin, Founder & CEO - Optidge
    Want to work with Danny? Check out his agency here: https://optidge.com/
    Follow Danny on LinkedIn: https://www.linkedin.com/in/dannygavin/
    Follow me on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/


    ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall

    ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

    39 min
  • How to Run High-Performing LinkedIn Ads for B2B | PPC Town Hall 92

    Watch the video version ->

    YouTube: https://www.youtube.com/watch?v=1v725t35QuA

    LinkedIn: https://www.linkedin.com/events/7183162267134296064/comments/

    If you’re into B2B advertising, you just cannot ignore LinkedIn Ads.
    But for most of us, LinkedIn looks like an expensive and complicated platform to find leads. And to be honest, LinkedIn Ads are difficult to scale efficiently.
    In this episode, I spoke to AJ Wilcox, in my opinion, the world’s best LinkedIn Ads expert. AJ is really a master at his craft.
    Watch this episode for some great tips and strategies to get the most out of your B2B LinkedIn ad campaigns.
    You will learn:
    - What pitfalls to avoid while running LinkedIn ads
    - Which post types serve you better
    - How to run LinkedIn Ads alongside Google/Microsoft Ads
    - How to run better retargeting ads
    and more
    Your speaker:
    - AJ Wilcox, Founder & CEO - B2Linked
    Check our B2linked.com, AJ's agency to maximize your return by minimizing waste from LinkedIn ads.
    Follow AJ on LinkedIn: https://www.linkedin.com/in/wilcoxaj/
    Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/


    ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall
    ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

    49 min
  • PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91

    Watch the video podcast here: https://www.youtube.com/watch?v=3zIa8GjgAdw


    In this episode, I spoke to some of the partners responsible for PPC Survey 2024: Wijnand Meijer, Ed Leake, and Mike Ryan.
    The PPC Survey was filled out by more than a thousand advertisers from agencies and in-house teams to freelancers. And in this, they answered a lot of questions ranging from where they’re going to spend more money or less money, which platforms they trust and not trust, and how they’re thinking about generative AI and automation.
    The survey is packed with unique benchmarks and trends to help you understand what's working and what's not in PPC.
    Tune in to learn:
    - Goals, priorities, and challenges of PPC pros in 2024 and beyond
    - Expectations for 2024 ad budgets, per platform and campaign type
    - Satisfaction with AI adoption
    - Satisfaction levels of platforms and tools
    - Challenges with Google Ads Performance Max
    and more
    Your speakers:
    - Wijnand Meijer, co-founder & CEO at TrueClicks
    - Ed Leake, Founder at God Tier Ads & AdEvolver
    - Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce
    Note: This is a live premiere of a pre-recorded episode
    Follow Wijnand: https://www.linkedin.com/in/wijnandmeijer/
    Follow Ed: https://www.linkedin.com/in/edleake/
    Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/
    Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/
    ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=podcast&utm_medium=video&utm_campaign=townhall
    ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=podcast&utm_medium=video&utm_campaign=townhall

    1 hr 2 min
  • How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90

    Video podcast: https://youtube.com/live/o009-VTUppU


    I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in this episode of PPC Town Hall.
    Sam is one of the deepest thinkers in PPC. Every time I speak to him, he opens my mind to things I hadn’t thought of before.
    And this episode was one of those conversations.
    In this episode, Sam shared some really interesting data analysis: using an actual customer export from Shopify – loading it up to GPT-4, asking it to conduct an RFM analysis of the data, visualizing the outputs, and then exporting the customer segments.
    He spoke about how this took his agency only a fraction of the time to accomplish that which would take a data scientist hours.
    Sam also shared some thought-provoking, contrarian views on AI and how we should do PPC in general.
    Tune in to learn:
    - Why it’s time to rethink paid search
    - How to use ChatGPT code interpreter for campaign analysis
    - When should you do influencer marketing
    and more
    Your speaker:
    Sam Tomlinson, Executive Vice President at Warschawski
    Sign up for Sam's newsletter here: https://samtomlinson.me/newsletter/
    Follow Sam on LinkedIn: https://www.linkedin.com/in/digitalsamiam/
    Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
    ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay
    ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

    49 min
  • What’s Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89

    Watch the video podcast here: https://www.youtube.com/watch?v=RooEGRegPts


    2024 has brought in a new era for marketing: thriving in a privacy-focused environment without sacrificing success.


    While that’s on one side, there are continuing developments in ad automation and generative AI on the other side.


    Considering both of them, here’s a question: has PPC become tougher or easier?


    That’s an interesting discussion. But it’s clear that how we do PPC has surely changed. What worked before hasn’t been working today.


    Hear from Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce in this episode of PPC Town Hall where he touches on all of those topics.


    Mike shared some really amazing insights into what he has seen work and not work in the past few years in Performance Max, generative AI, and first-party data. He also discussed a powerful script he built that creates a timeline of Performance Max brand traffic.


    We have a lot in store for you in this episode.


    Tune in to learn:

    - How are EU advertisers preparing for a privacy-driven future

    - What happens when Performance Max and Shopping campaigns run in parallel

    - How to capitalize on first-party data

    - How generative AI has impacted PPC in the last few years

    and more


    Your speaker:

    Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce

    Check out Mike's PMax script: https://smarter-ecommerce.com/en/google-ads-scripts/search-term-insights/
    Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/
    Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/
    ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay
    ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye

    1 hr

About PPC Town Hall

From the publisher's feed

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world.