PPC Town Hall

By Frederick Vallaeys

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world.

Topics range from updates to Google, Bing, Facebook... more

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FAQs about PPC Town Hall:

How many episodes does PPC Town Hall have?

The podcast currently has 128 episodes available.

PPC Town Hall episodes:

March 27, 2024 PPC Survey 2024: Insights, Benchmarks, and Trends in PPC, AI, PMax and More | PPC Town Hall 91
Watch the video podcast here: https://www.youtube.com/watch?v=3zIa8GjgAdw

In this episode, I spoke to some of the partners responsible for PPC Survey 2024: Wijnand Meijer, Ed Leake, and Mike Ryan.
The PPC Survey was filled out by more than a thousand advertisers from agencies and in-house teams to freelancers. And in this, they answered a lot of questions ranging from where they’re going to spend more money or less money, which platforms they trust and not trust, and how they’re thinking about generative AI and automation.
The survey is packed with unique benchmarks and trends to help you understand what's working and what's not in PPC.
Tune in to learn:
- Goals, priorities, and challenges of PPC pros in 2024 and beyond
- Expectations for 2024 ad budgets, per platform and campaign type
- Satisfaction with AI adoption
- Satisfaction levels of platforms and tools
- Challenges with Google Ads Performance Max
and more
Your speakers:
- Wijnand Meijer, co-founder & CEO at TrueClicks
- Ed Leake, Founder at God Tier Ads & AdEvolver
- Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce
Note: This is a live premiere of a pre-recorded episode
Follow Wijnand: https://www.linkedin.com/in/wijnandmeijer/
Follow Ed: https://www.linkedin.com/in/edleake/
Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/
► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=podcast&utm_medium=video&utm_campaign=townhall
► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=podcast&utm_medium=video&utm_campaign=townhall
...more
1h 2min
March 13, 2024 How to Use ChatGPT Code Interpreter to Analyze Your PPC Campaigns | PPC Town Hall 90
Video podcast: https://youtube.com/live/o009-VTUppU

I spoke with Sam Tomlinson, the Executive Vice President at Warschawski, a marketing agency in this episode of PPC Town Hall.
Sam is one of the deepest thinkers in PPC. Every time I speak to him, he opens my mind to things I hadn’t thought of before.
And this episode was one of those conversations.
In this episode, Sam shared some really interesting data analysis: using an actual customer export from Shopify – loading it up to GPT-4, asking it to conduct an RFM analysis of the data, visualizing the outputs, and then exporting the customer segments.
He spoke about how this took his agency only a fraction of the time to accomplish that which would take a data scientist hours.
Sam also shared some thought-provoking, contrarian views on AI and how we should do PPC in general.
Tune in to learn:
- Why it’s time to rethink paid search
- How to use ChatGPT code interpreter for campaign analysis
- When should you do influencer marketing
and more
Your speaker:
Sam Tomlinson, Executive Vice President at Warschawski
Sign up for Sam's newsletter here: https://samtomlinson.me/newsletter/
Follow Sam on LinkedIn: https://www.linkedin.com/in/digitalsamiam/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay
► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye
...more
49min
February 28, 2024 What’s Working in Performance Max, First-Party Data, and Generative AI in 2024 | PPC Town Hall 89
Watch the video podcast here: https://www.youtube.com/watch?v=RooEGRegPts

2024 has brought in a new era for marketing: thriving in a privacy-focused environment without sacrificing success.

While that’s on one side, there are continuing developments in ad automation and generative AI on the other side.

Considering both of them, here’s a question: has PPC become tougher or easier?

That’s an interesting discussion. But it’s clear that how we do PPC has surely changed. What worked before hasn’t been working today.

Hear from Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce in this episode of PPC Town Hall where he touches on all of those topics.

Mike shared some really amazing insights into what he has seen work and not work in the past few years in Performance Max, generative AI, and first-party data. He also discussed a powerful script he built that creates a timeline of Performance Max brand traffic.

We have a lot in store for you in this episode.

Tune in to learn:
- How are EU advertisers preparing for a privacy-driven future
- What happens when Performance Max and Shopping campaigns run in parallel
- How to capitalize on first-party data
- How generative AI has impacted PPC in the last few years
and more

Your speaker:
Mike Ryan, Head of Ecommerce Insights at Smarter Ecommerce
Check out Mike's PMax script: https://smarter-ecommerce.com/en/google-ads-scripts/search-term-insights/
Follow Mike on LinkedIn: https://www.linkedin.com/in/mikeryanretail/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys/
► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay
► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye
...more
1h
February 14, 2024 Avoid These Costly Mistakes to Create a High-Converting Landing Page | PPC Town Hall 88
Watch the video version: https://www.youtube.com/watch?v=MAt6TI6XFeA
A bad landing page is one of the biggest reasons for poorly performing Google Ads. Not only will Google be less likely to show your ads, but you’ll probably miss out on valuable conversions too.
It also negatively affects your Quality Score, which means you end up paying more for each click.
In this episode of PPC Town Hall, you’ll hear from Talia Wolf, Founder of GetUplift to learn how to improve your post-ad-click experience.
Talia is one of the best landing page optimization experts in the industry. And in this episode, she dives deep into the trenches, revealing the most costly mistakes marketers make while creating a landing page and how to create one that actually converts.
Tune into this episode to learn:
- Why dry facts hold your conversions back
- How to add emotion to your copy
- What common mistakes you should avoid
- If you should create a longer or a shorter landing page
- How to use generative AI for landing pages
and more
Your speaker:
Talia Wolf, Founder of GetUplift
Check out GetUplift.co: https://getuplift.co/
Follow Talia on LinkedIn: https://www.linkedin.com/in/taliagw/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay
► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye
...more
37min
January 31, 2024 How to Run PPC Account Audits That Can Save You THOUSANDS of $$$ in Ad Spend | PPC Town Hall 87
Watch the video version here: https://www.youtube.com/watch?v=XbLdtamNdZE

Just like how your car needs a regular tune-up, your PPC accounts need regular checkups or audits.

And neglecting them can hit you with some costly mistakes.

In this episode of PPC Town Hall, you’ll hear from Melissa Mackey, Director of Paid Search at Compound Growth Marketing.

Melissa brings over a decade of experience in paid search. And in this episode, she dives deep into the trenches, revealing the most costly mistakes she's encountered during audits and how to steer clear of these pitfalls.

Tune into this episode to learn:
- How to properly audit your PPC accounts
- How often you should conduct these audits
- What mistakes to avoid while conducting audits
- What default settings you should avoid when working on your accounts
- How to protect your accounts from glitches
and more

Your speaker:
Melissa Mackey, Director of Paid Search at Compound Growth Marketing

Follow Melissa on LinkedIn: https://www.linkedin.com/in/melissamackey
Follow Melissa on Twitter: https://twitter.com/beyondthepaid
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys

► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay

► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye
...more
47min
January 11, 2024 Ex-Googler Reveals How to ACTUALLY Work With First-Party Data | PPC Town Hall 86
Watch the video version here: https://youtube.com/live/NrcpbnHouPk
2024 is the year when the cookie finally crumbles.
Google says by the end of the year, it expects to fully remove third-party cookies for all of its Chrome users.
Of course, the real advertisers know that the solution to all this is to invest in your own first-party data.
And that’s what I discussed with Ronan Carrein in this episode of PPC Town Hall.
Ronan is a former Googler who worked in the product strategy, sales operations, and data solutions teams. Right now, he’s the COO at Better & Stronger, a digital marketing agency based in Lyon, France.
Tune into this episode to learn:
- Why most marketers misunderstand first-party data
- Why actively collecting first-party data is great for your business
- How to improve your ad performance using first-party data
- How to maintain data hygiene and
- What's the future of data privacy regulation in the U.S.
Our speaker:
- Ronan Carrein - COO at Better & Stronger
Check out Better & Stronger: https://www.better-stronger.com/
Follow Ronan on LinkedIn: https://www.linkedin.com/in/ronancarrein/
► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay
► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye
...more
47min
December 21, 2023 AI, Third-Party Cookies, CPCs, Attribution & More: How to Prepare for 2024 | PPC Town Hall 85
Watch the video version: https://youtu.be/wD1J6A6Sctw
When you think back on 2023 in PPC, how will you remember it?
For me, this is the year we’ve seen incredible advancements in AI.
While there is so much excitement in that field, there are also areas that didn’t look quite as good. Revenues are down for several agencies this year. CPCs are rising, and hence costs of advertising are high.
And looking ahead, third-party cookies are going away next year which can leave out attribution to a guessing game.
With a lot of uncertainty up in the air, how can you be better prepared?
In this episode, you’ll hear from 6 experts in the field who’ll share what they’ve seen in 2023 and what to look forward to in 2024.
Our speakers:
- Kasim Aslam, Solutions 8
- Andrew Lolk, SavvyRevenue
- Andrea Cruz, Tinuiti,
- Duane Brown, TakeSomeRisk
- Kirk Williams, ZATO
- Navah Hopkins, Optmyzr
Follow Kasim on LinkedIn: https://www.linkedin.com/in/kasimaslam
Follow Andrew on LinkedIn: https://www.linkedin.com/in/andrewlolk
Follow Andrea on LinkedIn: https://www.linkedin.com/in/acruzlopez
Follow Duane on LinkedIn: https://ca.linkedin.com/in/duanebrown
Follow Kirk on LinkedIn: https://www.linkedin.com/in/ppckirk
Follow Navah on LinkedIn: https://www.linkedin.com/in/navahhopkins
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
7 Ways to Stop Google Ads From Wasting Your PPC Budget: https://www.optmyzr.com/blog/prevent-google-ads-wasted-budget/
How ChatGPT can make you a PPC automation wizard (with Nils Rooijmans): https://youtu.be/8x-GT43-45w
Chapters:
0:00 Fred's intro
0:26 Kasim: State of agencies in 2024
2:34 Kirk: State of agencies in 2024
5:13 Andrew: State of agencies in 2024
7:23 Duane: State of agencies in 2024
7:43 Fred: State of agencies in 2024
12:05 Kasim: How to deal with rising CPCs
13:07 Kirk: How to deal with rising CPCs
16:30 Andrea: How to deal with rising CPCs
17:09 Andrew: How to deal with rising CPCs
20:26 Duane: How to deal with rising CPCs
21:17 Navah: How to deal with rising CPCs
22:09 Fred: How to deal with rising CPCs
25:26 Kasim: Attribution and measurement
26:47 Kirk: Attribution and measurement
29:31 Andrea: Attribution and measurement
30:15 Andrew: Attribution and measurement
32:09 Duane: Attribution and measurement
32:34 Navah: Attribution and measurement
34:15 Fred: Attribution and measurement
38:58 Kirk: Using AI tools for productivity
42:12 Andrew: Using AI tools for productivity
45:17 Navah: Using AI tools for productivity
46:47 Fred: Using AI tools for productivity
51:00 Kasim: Final takeaways
51:42 Andrea: Final takeaways
52:38 Navah: Final takeaways
53:04 Fred's outro
► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
...more
54min
December 13, 2023 Future-proof your brand: How to win at branded search through time & change | PPC Town Hall 84
Watch the video version here: https://youtu.be/bhPJbkUKEcY
Paid search is a great weapon to grow your brand. But you can never overlook the power of branded search.
Branded search refers to when users search for your brand name or related terms. These users are already familiar with your brand, potentially interested in your products or services, and actively seeking you out. This makes them valuable leads with a higher conversion potential compared to generic search terms.
- So how can your brand crack the code of branded search?
- How can you continue winning even when your brand messaging evolves with time?
- And with search generative experience on Google, how can your brand continue to stay on top?
In this episode, I spoke to Jason Barnard, a top name in the world of branded search to discuss all that.
Even though this episode isn’t directly about paid search, it’s still important for any marketer trying to grow their business through search.
I hope you enjoy this conversation :)
Our speaker:
- Jason Barnard, Kalicube
Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonmbarnard/
Visit Jason's website: https://jasonbarnard.com/
Visit Kalicube: https://kalicube.com/
Connect with Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
...more
40min
November 29, 2023 How ChatGPT can make you a PPC automation wizard | PPC Town Hall 83
Watch the video episode here: https://youtu.be/8x-GT43-45w
A few weeks ago, OpenAI, the company behind #ChatGPT, conducted an event called DevDay to reveal major announcements and advancements that opened up a new world of possibilities — Custom GPTs, Copyright Shield, and speech recognition, to name a few.
After watching the event and playing around with some of the functionalities, I strongly believe that they’re incredibly useful to every #PPC marketer.
So how can we apply these functionalities to PPC?
To discuss that, I spoke to Nils Rooijmans once again, one of the premier names in the PPC scripts and automation space, in this episode of PPC Town Hall.
Nils shared his Custom GPT that can create some really powerful PPC scripts. We also discussed the announcements from DevDay with a lot of examples.
I hope you enjoy this discussion :)
Our speaker:
- Nils Rooijmans, Water Cooler Topics
Connect with Nils on LinkedIn: https://nl.linkedin.com/in/nilsrooijmans
Visit Nils's website: https://nilsrooijmans.com/
Connect with Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
...more
41min
November 01, 2023 [Replay] How WebMechanix Used Value-Based Bidding to Generate 30% Higher-Quality Leads | ALM 1
Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8
In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how they used Value-Based Bidding to generate higher-quality leads for their client.
You will learn:
- Why they decided to use value-based bidding
- Success with value-based bidding
- The state of smart bidding and limitations with value-based bidding
- Where they've seen value-based bidding not work
- Requirements for using value-based bidding
- When is value-based bidding appropriate
- How to track success with value-based bidding
Chapters:
0:00 Intro
2:08 About Taylor
2:38 About Will
3:10 What was the client's challenge?
5:15 Primary and secondary conversions
7:49 How to steer Value-based Bidding in your favor?
9:16 Results from Value-based Bidding
11:48 Assigning values to calls and form-fills
17:10 Executing Value-based Bidding effectively
21:22 Setting up conversion actions in Google Ads
22:25 Using last-click attribution
23:35 Final Value-based Bidding report
28:38 Automation Layering
31:22 Tools that helped WebMechanix
33:09 Final thoughts
34:40 Connect with Will and Taylor
► Get emails about future Automation Layering Masterclass sessions
https://hs.optmyzr.com/en-us/automation-layering-masterclass
► Get emails about future PPC Town Halls
https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
...more
36min

FAQs about PPC Town Hall:

How many episodes does PPC Town Hall have?

The podcast currently has 128 episodes available.

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