PPC Town Hall

Watch the video version: https://youtu.be/GPKgUZPM3H0

Key Takeaways from the Episode

🔍 Search Is Evolving Fast

Google Ads is adapting to a post-keyword world where prompts, AI conversations, and multimodal inputs dominate.

AI Overviews and AI Mode represent major shifts in how queries are interpreted.

🤖 AI Max for Search

AI Max is a toggle within Search campaigns that activates features like text asset generation, final URL expansion, and query expansion.

Compatible with campaign experiments and includes controls like geo targeting and brand inclusions.

📊 Campaign Consolidation & Measurement

Encouragement to consolidate campaigns around shared business goals to improve data volume for bidding.

Conversion actions should be strategically labeled as primary or secondary for better machine learning optimization.

📈 Smart Bidding Exploration

New setting under tROAS that expands bid flexibility without increasing bids universally.

Helps target more long-tail and lower-volume queries within your current reach.

📺 PMax, Demand Gen, and the Power Pack

PMax is not replacing other formats like standard Shopping or Display.

New reporting features like channel-level insights and Sankey visualizations are rolling out.

🛍️ Creative Tools & Merchant Center

AI-generated image and video assets now scale within Merchant Center.

A/B testing for product images and bulk asset generation are now available.

👥 Lead Gen & SMB Support

Emphasis on agentic workflows and conversational interfaces for campaign setup.

Improved support for lead gen with tools like Data Manager and easier API integrations.

🎯 Influencer Partnerships

New Creator Partnership Hub allows advertisers to find and collaborate with YouTube creators, merging paid and organic reach.

📉 Measurement Revolution

Incrementality testing via Bayesian models now requires only $5K and 7 days to run.

Data Manager API consolidates multiple data integrations into a single endpoint.

In this episode, Frederick Vallaeys sits down with Google Ads Product Liaison, Ginny Marvin, to unpack all the announcements at Google Marketing Live 2025 and more.Follow Ginny: https://www.linkedin.com/in/ginnymarvin/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version here: https://youtu.be/FKCn21Z0TN8

Are LinkedIn Ads worth it in 2025? In this conversation, Frederick Vallaeys chats with AJ Wilcox, the world's top LinkedIn Ads expert and a top PPC influencer, about why LinkedIn is becoming the most powerful platform for B2B marketers.They dive into:- Why Google Ads alone won’t cut it anymore- AJ’s 3-stage funnel strategy that boosted conversion rates 5X- How to effectively use video and thought leader ads on LinkedIn- The real cost of LinkedIn ads (and how to pay less!)- How AI is (and isn’t) transforming agencies- The secret to building influence and engagement on LinkedInFollow AJ: https://www.linkedin.com/in/wilcoxajFollow Fred: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version: https://youtu.be/oO0962bWLZw

Get the inside scoop on Google Ads directly from Ginny Marvin, the Google Ads Product Liaison.In this exclusive interview hosted by Navah Hopkins, Ginny shares what’s changing in the world of paid search — from Performance Max updates and ad rank mechanics to landing page experience, creative optimization, and the future of AI ads.🔍 Topics we cover:- The truth about ad rank and CPCs- New landing page quality rules (and how they affect scores)- Why most marketers misuse Performance Max- What to expect from AI ads and visual search- Google's evolving stance on keyword targeting- Must-do audits for better campaign performanceFollow Ginny: https://www.linkedin.com/in/ginnymarvin/Follow Navah: https://www.linkedin.com/in/navahhopkins► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version here: https://youtu.be/x_jQeZP04Ck

The 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Frederick Vallaeys speaks with economics-savvy marketer Sam Tomlinson to explain how the escalating U.S.-China tariff war is shaking up the ad world. Follow Sam: https://www.linkedin.com/in/digitalsamiam/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall00:00 Intro 01:02 📰 What's the latest with tariffs?03:41📦 What do these tariffs mean for advertisers and ecommerce?06:01🌎 What global supply chain changes can we expect?08:51 🧠 Monitoring and value chain understanding12:01 💸 Cutting costs and finding margin-saving opportunities14:51 📈 Messaging in a shifting market17:31 🌳 Creative value vs discounts20:31🛍️ Shift in consumer psychology24:01 🧮 Marketing math & supply chain logistics27:01 🧰 What marketers can control30:01 💬 Closing thoughts

Video version: https://youtu.be/ggbpS5rLIzE

The 2025 trade war is here, and advertisers are feeling the heat. In this special PPC Town Hall, Navah Hopkins speaks with Duane Brown (Take Some Risk) and Casey Gill (Web Savvy) about the ripple effects of tariffs on Google Ads, Meta, Microsoft, and Amazon.From shrinking margins to campaign testing strategies and cross-border messaging, this episode is packed with tactical advice you can apply right now. Whether you're managing a $10K or $100K ad budget, these insights will help you survive and thrive during uncertain times.Follow Casey: https://www.linkedin.com/in/caseywebbgill/Follow Duane: https://www.linkedin.com/in/duanebrown/Follow Navah: https://www.linkedin.com/in/navahhopkins► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall00:00 – Introduction and Overview02:25 – Global PPC realities: agency check-in06:45 – Spend shifts across channels08:05 – Client expectations vs economic reality12:40 – Conversations with clients about changing margins and shifting strategies17:35 – Tools marketers should focus on right now24:25 – Advice to U.S. marketers doing international business34:20 – AI's influence on how marketing dollars are spent or how innovation happens post-tariffs37:55 – “go-do” recommendations for marketers right now43:35 – Final advice and closing

Watch the video version: https://youtu.be/BKsG1dvPx_Q

Is your PPC reporting holding you back? In this episode of PPC Town Hall, we uncover how bad attribution models, GA4 issues, and ignored conversion lag can lead to misleading data and lost profit. Learn how to upgrade your reports to power smarter decisions and better ad performance.Follow Scott: https://www.linkedin.com/in/scottd71/Follow Fred: https://www.linkedin.com/in/frederickvallaeysCheck out Wicked Reports: https://www.wickedreports.com/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version: https://youtu.be/lQ2DkGGfJTU

In this episode of PPC Town Hall, host Frederick Vallaeys sits down with Josh Baines from Adthena to discuss the seismic shifts happening in the PPC industry. From AI-powered automation to the changing role of manual bidding, this episode dives deep into how advertisers can stay in control while leveraging automation.We also explore first-party data, SERP evolution, and how Performance Max campaigns impact ad visibility. Should you still invest in SEO if you dominate PPC? Can you reduce PPC spend if your organic rankings are strong?Josh shares expert insights on: ✅ The real role of first-party data in PPC ✅ How to use competitive intelligence to outsmart rivals ✅ Why automated bidding isn’t a one-size-fits-all solution ✅ How the shift from keywords to AI-driven search changes PPC strategy ✅ When manual bidding still makes sense (and when it doesn’t)Follow Josh: https://www.linkedin.com/in/josh-baines-16608bb1/Follow Fred: https://www.linkedin.com/in/frederickvallaeysCheck out Adthena: https://www.adthena.com/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version here: https://youtu.be/c_6Wht__TVk

In this episode I sit down with Jacques van der Wilt, the founder of DataFeedWatch, to discuss the massive transformation AI is bringing to product data feeds and ecommerce advertising.🔍 Key Topics Covered:✅ How AI is reshaping data feed optimization✅ The evolution of Google Shopping, Perplexity AI, and emerging platforms✅ Why automated feeds matter for ecommerce success✅ The future of search engines and AI-driven shopping experiences✅ How brands can future-proof their feed strategies with AIJacques shares insider insights from his years in the industry, including how DataFeedWatch evolved from a manual feed management tool to an AI-powered optimization engine. He also explains why brands that fail to adapt to AI-driven ecommerce risk falling behind.Follow Jacques: https://www.linkedin.com/in/vanderwilt/Follow Fred: https://www.linkedin.com/in/frederickvallaeysCheck out DataFeedWatch: https://www.datafeedwatch.com/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version here: https://youtu.be/fl_cqCKVI7g

In this must-watch episode, PPC experts Andrew Lolk and Julie Bacchini Friedman talk about what PPC advertisers should STOP doing, START doing, and DOUBLE DOWN on in 2025.🔍 Topics Covered:✅ The biggest PPC mistakes to avoid in 2025✅ Why SKAGs and last-click attribution are outdated✅ Smart bidding strategies that actually work✅ How Performance Max (PMAX) should be used correctly✅ The future of Google Ads, Meta Ads, and search marketing✅ Why you should double down on competitive research & better ad copy✅ How AI is changing PPC and what you need to knowFollow Andrew: https://www.linkedin.com/in/andrewlolkFollow Julie: https://www.linkedin.com/in/neptunemoonFollow Fred: https://www.linkedin.com/in/frederickvallaeys► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall

Watch the video version here: https://youtu.be/yrOm2_q5E_I