PPC Town Hall

By Frederick Vallaeys

Host Fred Vallaeys, Co-founder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world.

Topics range from updates to Google, Bing, Facebook... more

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FAQs about PPC Town Hall:

How many episodes does PPC Town Hall have?

The podcast currently has 139 episodes available.

PPC Town Hall episodes:

November 01, 2023 [Replay] How WebMechanix Used Value-Based Bidding to Generate 30% Higher-Quality Leads | ALM 1
Watch the video episode here: https://www.youtube.com/watch?v=wXpPhBkrZl8
In this episode of Automation Layering Masterclass, Taylor Mathauer and Will Gray from WebMechanix share how they used Value-Based Bidding to generate higher-quality leads for their client.
You will learn:
- Why they decided to use value-based bidding
- Success with value-based bidding
- The state of smart bidding and limitations with value-based bidding
- Where they've seen value-based bidding not work
- Requirements for using value-based bidding
- When is value-based bidding appropriate
- How to track success with value-based bidding
Chapters:
0:00 Intro
2:08 About Taylor
2:38 About Will
3:10 What was the client's challenge?
5:15 Primary and secondary conversions
7:49 How to steer Value-based Bidding in your favor?
9:16 Results from Value-based Bidding
11:48 Assigning values to calls and form-fills
17:10 Executing Value-based Bidding effectively
21:22 Setting up conversion actions in Google Ads
22:25 Using last-click attribution
23:35 Final Value-based Bidding report
28:38 Automation Layering
31:22 Tools that helped WebMechanix
33:09 Final thoughts
34:40 Connect with Will and Taylor
► Get emails about future Automation Layering Masterclass sessions
https://hs.optmyzr.com/en-us/automation-layering-masterclass
► Get emails about future PPC Town Halls
https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
...more
36min
October 25, 2023 Generative AI tips for high-performing Meta Ads for Black Friday & Cyber Monday | PPC Town Hall 82
Watch the video episode here: https://www.youtube.com/watch?v=aF-QYf2n9Nk
We spoke a great deal about getting your Google search and shopping campaigns ready for Black Friday & Cyber Monday in the past few episodes. This time, we want to put the focus on paid social, primarily Meta Ads.
Compared to last year, we’ve seen a big shift in how advertisers are approaching campaign strategy. For starters, there were changes in consumer behavior — more people are shopping earlier than ever before. Then, there is the global economic situation. And, last but not least, there was an explosion of readily available, powerful AI tools.
In this episode of PPC Town Hall, I spoke to two of the top paid social experts in the industry, Akvile Defazio and Susan Wenograd about all of those things. They shared many examples of how they use generative AI tools to create high-performing campaigns and a lot more.
Tune in to learn how to:
- Create more engaging ads with generative AI
- Build social proof for more impactful advertising
- Build a good campaign structure
Our speakers:
- Akvile Defazio, AKvertise
- Susan Wenograd, PPC expert
Work with Akvile: https://www.akvertise.com/
Work with Susan: https://susanwenograd.com/
► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
#ppc #metaads #generativeai #bfcm #optmyzr #digitalmarketing
...more
35min
October 11, 2023 How to Sell Your Agency: Everything That Happens Before, During, and After | PPC Town Hall 81
Watch the video episode here: https://www.youtube.com/watch?v=KjfeRj7hzJQ
Most agency founders are focused on growing their agency, not selling it. Then it happens. The founder starts to get calls from suitors. A large agency that lost a big client to the founder’s agency suddenly wants to know if they’d consider selling their business.
The agency founder is completely unprepared for these discussions. Should they even consider selling? Should they hire an investment banker? How much should the sales price be? How do they compare different offers? Should they get buy-in from the team? Will clients be OK with a sale?
Founders who navigate these concerns properly might hit the jackpot—life-changing money, happy clients, happy team members, and peace of mind. And those who don't may end up regretting passing on a sale as the biggest mistake of their lives.
In this episode of PPC Town Hall, I spoke to David Rodnitzky, Founder of Agentic Shift. David shared his story of selling his former agency, 3Q Digital during our conversation along with answers to all of the above questions.
If you’re an agency founder, you do not want to miss this episode.
Tune in to learn:
- When to decide to sell your agency
- The factors that drive value for your agency
- How to generate interest from potential acquirers
and more
Our speaker:
- David Rodnitzky, Agentic Shift
Link to David's book: https://www.amazon.com/Selling-Your-Marketing-Agency-Important-ebook/dp/B0CFZ9JKYP
Check out David's consulting firm: https://agenticshift.com/
► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
#ppc #googleads #agency #optmyzr #digitalmarketing
...more
33min
October 09, 2023 Here’s Why You Should Use Offline Conversion Imports | A Fireside Chat With Jon Diorio
Sometimes, an ad doesn't lead directly to an online sale but instead starts a customer down a path that ultimately leads to a sale in the offline world, such as at your brick-and-mortar store or over the phone. By importing offline conversions, you can measure what happens in the offline world after your ad results in a click or call to your business.
In this video, you'll hear from Jon Diorio, a former Product Manager at Google who was one of the creators of Offline Conversion Imports. Jon talks to Fred about all things OCI including:
- Why most advertisers don't use OCI
- Tips on setting up OCI properly
- Enhanced conversions for leads
Want to be a better media buyer? Subscribe to PPC Town Hall panel discussions: https://www.optmyzr.com/ppctownhall/
Make your PPC management less complex. Sign up for a 14-day free trial today: https://tools.optmyzr.com/info/signup
0:00 Fred's intro
0:28 Meet Jon
3:07 Why Jon built Offline Conversion Imports
5:20 The junk leads problem
8:48 Last-click attribution
9:45 Why advertisers don't use OCI
12:45 Importing conversions to your CRM
14:20 Learning cycle for smart bidding
17:45 Pitfalls of imprecise conversion value
20:50 Geo bid adjustments
22:35 Tips on using OCI
24:44 Enhanced conversions for leads
26:35 Connect with Jon
...more
28min
September 27, 2023 How to level up your PPC game with ChatGPT and PPC scripts | PPC Town Hall 80
Watch the video podcast here: https://www.youtube.com/watch?v=Hs7szTIfjSg
For a long time, I’ve been talking about automation and scripts and how marketers like yourself can apply them to your accounts. But with the release of ChatGPT last year, a world of possibilities has opened.
So with the launch of GPT 4 and the added functionality of plugins, what are some new applications of ChatGPT? And is there a way we can combine the power of GPT and scripts?
To learn more, I spoke to Nils Rooijmans, one of the premier names in the PPC scripts and automation space, in this episode of PPC Town Hall.
Nils shared his hands-on experience with GPT and the scripts he built with a lot of examples. And I spoke about how you can make ChatGPT work for you with custom instructions and some powerful plugins. I hope you enjoy this conversation :)
Tune in to:
- Learn how Nils created a graph of n-gram analysis of Google Ads search term data using ChatGPT in only 5 minutes
- Learn how to get better responses from ChatGPT with custom instructions
- Get hold of Nils’s list of over 400 PPC scripts
and more
Our speaker:
- Nils Rooijmans, Water Cooler Topics
Nils's list of 400 scripts: https://nilsrooijmans.com/free-google-ads-scripts-the-ultimate-list/
Nils's website: https://nilsrooijmans.com/
► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
#ppc #googleads #chatgpt #optmyzr #digitalmarketing
...more
50min
September 13, 2023 Meta Ads: Running effective ads in an iOS 17 world + Tips for Q4 | PPC Town Hall 79
Watch the video episode here: https://www.youtube.com/watch?v=NZbztTaPmjA
The privacy changes that iOS 14.5 had brought in had been detrimental for marketers. And the iOS 17 update is rolling out soon which is expected to bring in even more challenges.
So how does it change things? What about campaign tracking? And how should you adapt?
To learn more about this, I spoke to Andrew Foxwell, one of the premier names in the Meta Ads space, in this episode of PPC Town Hall.
Andrew spoke about the impact of the iOS 17 update and how ad tracking is going to change as a result. Plus, now that we’re entering Q4, he also shared some interesting tips on preparing your campaigns for the holiday season.
Tune in to learn:
- What is the iOS 17 update and its impact on Meta Ads
- What’s working and not working in Meta Ads in 2023
- Why “ugly ads” work
- Tips for Q4
Our speaker:
- Andrew Foxwell, Foxwell Digital
► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
#ppc #metaads #ios17 #optmyzr #digitalmarketing
...more
44min
August 30, 2023 How to prepare your Performance Max and Shopping campaigns for Q4 2023 | PPC Town Hall 78
Watch the video episode here: https://www.youtube.com/watch?v=U8Wrr27fKOE

We’re getting pretty close to the holiday shopping season. And if you work in digital marketing, you can never be ready soon enough because consumers are starting their holiday shopping earlier and earlier every single year.
So where do you start? How can you prepare your campaigns, especially shopping and #PerformanceMax campaigns for this season? And what have the last few shopping seasons taught us?
In this episode of PPC Town Hall, I spoke to Marcel Smal of Roots Network. He shared how his agency is getting ready for Q4, plus tips on how to prepare your campaigns for the upcoming shopping season. We covered so much in this episode that we think will be of great value to you. Be sure to check it out.
Tune in to learn how to:
- Prepare your Performance Max campaigns for Q4
- Implement seasonality bid adjustments, data exclusions, etc.
- Use historical data for product discounts
Our speaker:
- Marcel Smal, Roots Network
► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall
► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
#ppc #optmyzr #adtech #digitalmarketing
...more
40min
August 16, 2023 How to run profitable YouTube campaigns in Q4 2023 | PPC Town Hall 77
Google was caught in hot water recently when it was reported that 80% of YouTube ads have violated its own terms of service.

You’d never want your ads to be mismanaged like that. Brand safety is extremely important and advertising is very expensive. So how can you protect your YouTube campaigns?

In this episode of PPC Town Hall, I spoke to Cory Henke and Joe Martinez to discuss all of that. They also shared tips on how to prepare your campaigns for the upcoming Q4 shopping season, plus how to make use of generative AI for YouTube campaigns.

Tune in to learn how to:
- Prepare your YouTube campaigns for Q4
- Use generative AI for YouTube campaigns
- Protect your video campaigns from brand safety mishaps

Our speakers:
- Cory Henke, Variable Media
- Joe Martinez, Paid Media Pros

► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com

#ppc #googleads #optmyzr #adtech #digitalmarketing
...more
54min
June 07, 2023 Introducing Automation Layering Masterclass: Our New Podcast to Help You Win Using PPC Automation
Modern PPC management relies on automation by ad engines like Google which is not in your control.
But you can make those ad engines work for you with Automation Layering, a method of combining your strategic direction and oversight, and the power of the ad engines to drive great PPC results.
That's what our new video podcast, Automation Layering Masterclass is about.
In each episode, you'll learn how to use automation in the right way to safeguard your PPC accounts and grow your business.
We got a lot in store for you. See you soon :)
Subscribe to get notified of new Automation Layering Masterclass episodes: https://hs.optmyzr.com/en-us/automation-layering-masterclass#PPC #GoogleAds #Optmyzr
...more
2min
May 31, 2023 How to Create High-Converting Landing Pages for Ad Campaigns | A Fireside Chat With Rishabh Bhandari
If you want to learn how to create high-converting landing pages for your ad campaigns, then you don't want to miss this video.
In this fireside chat, Frederick Vallaeys, Co-founder & CEO of Optmyzr, talks to Rishabh Bhandari - Founder & CEO of Content Beta.
Rishabh shares some great tips that can help advertisers create high-converting landing pages for their ad campaigns.
Chapters:
0:00 Intro
0:20 Rishabh's intro
2:00 Essential elements of every landing page
8:20 Landing page tips for B2C marketers
10:05 Testing your landing pages
14:00 Tips to make mobile-optimized landing pages
15:30 Using generative AI to create landing pages
18:30 Connect with Rishabh
Connect with Rishabh: https://www.linkedin.com/in/rishabhb/
Connect with Fred: https://www.linkedin.com/in/frederickvallaeys
Check out Content Beta: https://www.contentbeta.com/
Check out The Product Marketing Show: https://open.spotify.com/show/1Jd9kHXoFWrnZ4VPGqng9D
► Get emails about future Town Halls
https://www.optmyzr.com/ppctownhall
► Check out Search Marketing Academy, our new podcast
https://www.youtube.com/playlist?list=PL7ToXh-Os7WbtFgNiF3IIS3wY-8jyJBk6

► Explore Optmyzr and start a 14-day free trial
https://www.optmyzr.com
...more
20min

FAQs about PPC Town Hall:

How many episodes does PPC Town Hall have?

The podcast currently has 139 episodes available.