PPC Town Hall

Watch the video version here: https://www.youtube.com/watch?v=ivfakR8TH14

Analyzing performance is PIVOTal in PPC. And Anthony Excels at that.
Sorry about those bad puns, but jokes apart, you’ll go a long way if you regularly lean into finding ways to become more efficient and methodical in analyzing your PPC account performance.
Most of us try to limit our Excel exposure to the bare minimum. But, learn a trick here and a formula there, and you’ll see how it can make your life easier.
In this episode of PPC Town Hall, I spoke to Anthony Tedesco. He showed me some really powerful formulas and tricks to analyze PPC performance better and faster, from calculating incremental impact to using VLOOKUP to find results faster to handling complex datasets.
I hope you find these tips useful.
Tune in to learn:
- Powerful formulas for better reporting
- How to use VLOOKUP and Pivot tables for PPC
- Tips to handle large-scale datasets
and much more
Our panelist:
- Anthony Tedesco, Cisco Systems
Follow Anthony on LinkedIn: https://www.linkedin.com/in/anthony-tedesco-0a4a7a59/
Follow Fred on LinkedIn: https://www.linkedin.com/in/frederickvallaeys
Follow Fred on Twitter: https://twitter.com/siliconvallaeys
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#ppc #microsoftexcel #optmyzr #adtech #digitalmarketing

Watch the full video episode here: https://www.youtube.com/watch?v=lACqzQxFAJA

So much has happened in the world of marketing in the last few months. Headways in artificial intelligence and the uncertainty of popular platforms are changing how we do marketing.

We’re seeing the rise of generative A.I. tools, the resurgence of Bing, the uncertain future of TikTok due to privacy concerns, and much more.

From feeling excited to confused to suffering from FOMO, you may experience a wide range of emotions as a result.

So this time on PPC Town Hall, we spoke to three very experienced digital marketers — Motoko Hunt, Andrea Cruz, and Sarah Stemen, who’ve seen sustained success despite various challenges.

In this episode, you’ll hear several great tips and pieces of advice from them to serve your clients in the best possible way and stand out as a marketer.

Tune in to learn:

- Some practical applications of A.I. in digital marketing

- How to do ethical marketing in this age of privacy?

- How to stay nimble in a constantly-evolving industry?

and much more

Our panelists:

- Sarah Stemen, Marcus Thomas LLC

- Motoko Hunt, AJPR

- Andrea Cruz, Tinuiti

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#ppc #digitalmarketing #googleads #optmyzr

Watch the video episode here: https://www.youtube.com/watch?v=J5rSSFcvD-Q

From complete enthusiasm to staunch opposition and everything in between, we’ve all now gone through a full year of Performance Max campaigns.

Many advertisers have tested the campaign type, ran experiments with it, and learned a lot in the process.

In this episode of PPC Town Hall, we spoke to Menachem Ani and Andrew Lolk, two PPC experts and practitioners in the industry to understand what they’ve learned from running Performance Max campaigns for a full year.

They’re going to cover a wide range of topics from structuring asset groups to attribution and negative keywords in Performance Max.

Tune in to learn:

- Performance Max lessons for ecommerce from Q4 of 2022

- How to structure asset groups

- Tips for lead-gen campaigns

and much more

Our panelists:

- Menachem Ani, JXT Group

- Andrew Lolk, SavvyRevenue

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#ppc #googleads #performancemax #optmyzr #adtech #digitalmarketing

Watch the full video episode here: https://www.youtube.com/watch?v=S9UJLVgpBdg

Third-party cookies are going away, most likely in 2024 if Google doesn’t push it back once again. 

But it will happen and first-party data will be the way forward.

Aside from that reason, collecting first-party data also ensures that you’re 

- complying with privacy regulations

- collecting a more accurate form of data and 

- prioritizing data-driven marketing

But how can you go about collecting first–party data? And more importantly, how to use it in your campaigns?

In this episode, you’ll hear about all of that from Kerri Amodio and Navah Hopkins.

Tune in to learn:

- How to get clean first-party data?

- How to apply first-party data insights to your campaigns?

- Data collection tips for B2B & Ecommerce

Our panelists:

- Kerri Amodio, Closed Loop

- Navah Hopkins, Optmyzr

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#ppc #googleads #firstpartydata #sem #optmyzr #adtech #digitalmarketing

Watch the video of the full episode: https://www.youtube.com/watch?v=tmvVYtcmiJc

Just to be clear, ChatGPT did not write this description :)

We’re barely two months in since OpenAI opened up #ChatGPT for public use, but what a phenomenon it has already been!

While it has its flaws, there’s no doubt that you, as a marketer, can use it for some powerful use cases: creating ads, writing blog posts, scripts, and structuring campaigns, just to name a few.

But what does this tool mean for our jobs and the future of marketing?

In this episode, you’ll hear from Dave Davies and Amy Hepdon about all of that.

Tune in to learn:

- A few powerful applications of ChatGPT

- Is it really a “Google killer”?

- What are some other powerful AI tools for PPC?

- How do such tools impact our jobs and the future of marketing

Our panelists:

- Dave Davies, Weights & Biases

- Amy Hebdon, Paid Search Magic

Connect with Dave on Twitter: https://twitter.com/OnlineInference 

Connect with Amy on Twitter: https://twitter.com/amyppc

Connect with Fred on Twitter: https://twitter.com/siliconvallaeys

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Performance Max, RSAs…the list goes on. 2022 has been the year of automation in PPC.

Heading into 2023, how will things shape up, and more importantly, how can you prepare for what’s to come?

In the next PPC Town Hall, you’ll hear from Julie Bacchini and Amalia Fowler — two well-known experts to learn what they see happening in 2023 in PPC and how they’re preparing.

You’ll also hear from several other experts: Kasim Aslam, Patrick Gilbert, Navah Hopkins, Jon Kagan, Mike Ryan, Joe Martinez, and Cory Henke as they share their predictions and tips on automation, the ‘keyword’, Performance Max, first-party data, vertical video, and so much more.

Tune into this power-packed episode to learn:

- How to handle market shifts well in 2023

- What we may see next with Performance Max

- Tips for adopting automation in your PPC strategy

- How to make the most of vertical video (YouTube shorts, Reels, TikTok)

and more

Our panelists:

- Julie Bacchini, Neptune Moon

- Amalia Fowler, Good AF Consulting

Watch the full video episode here: https://www.youtube.com/watch?v=5pzXCdsnWUk

► Get emails about future Town Halls

https://www.optmyzr.com/ppctownhall

► Explore Optmyzr and start a 14-day free trial

https://www.optmyzr.com

#ppc #googleads #sem #optmyzr #adtech #digitalmarketing

Are we in a recession? Well, it depends on who you ask.  

But, whether we are already in one or heading toward one, we’re clearly seeing the effects of inflation and other macroeconomic factors on our businesses. So it’s always better to prepare in advance before it’s too late.  

That’s why we spoke to two very experienced PPC agency heads — Kirk Williams and Dev Basu — to learn and understand what their plans are as we move into an uncertain 2023.  

Kirk and Dev start off with the macroeconomic implications on the PPC industry and then discuss how ecommerce and B2B agencies can prepare to come out safely from this looming crisis.  

Tune into this episode to learn: 

- How you can continue and sustain relationships with your clients 

- If you should hire more people or upskill existing ones 

- How to be more efficient with your budgets and channels and more  

Our panelists: 

- Kirk Williams, ZATO Marketing 

- Dev Basu, Powered by Search  

Connect with Kirk Williams: 

LinkedIn: https://www.linkedin.com/in/ppckirk 

Twitter: https://twitter.com/PPCKirk 

Website: https://zatomarketing.com/  

Connect with Dev Basu: 

LinkedIn: https://ca.linkedin.com/in/devbasu 

Twitter: https://twitter.com/devbasu 

Website: https://www.poweredbysearch.com/  

Connect with Frederick Vallaeys: 

LinkedIn: https://www.linkedin.com/in/frederickvallaeys 

Twitter: https://twitter.com/siliconvallaeys  

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall  

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com  

#ppc #googleads #sem #optmyzr #adtech #digitalmarketing

#PerformanceMax — the campaign type that nobody seems to stop talking about — has drastically changed Google Ads best practices that PPC experts have been building for several years.  

That’s why advertisers are looking to figure out what works now to run their Performance Max campaigns more effectively.  

This time, we spoke to Mike Rhodes and Cory Lindholm — two of the best PPC experts and practitioners in the industry. Mike and Cory have run several experiments on Performance Max and are here to show their findings and lessons to you.  

Mike reveals some fascinating results from his scripts and Cory shares an in-depth checklist to diagnose your Performance Max campaigns.  

Tune into this episode to learn: 

- How to run more effective experiments by visualizing asset groups better 

- What’s working and what’s not working anymore in Performance Max 

- How to effectively diagnose low-performing Performance Max campaigns and more  

Our panelists: 

- Mike Rhodes, WebSavvy 

- Cory Lindholm, Ads By Cory  

Link to Mike's Performance Max script: https://github.com/agencysavvy/pmax 

Link to Cory's Performance Max for ecommerce campaigns evaluation checklist: https://www.optmyzr.com/blog/ecommerce-performance-max-evaluation-checklist/

► Get emails about future Town Halls https://www.optmyzr.com/ppctownhall 

► Explore Optmyzr and start a 14-day free trial https://www.optmyzr.com 

#ppc #googleads #sem #optmyzr #adtech #digitalmarketing