ppc.zone | New Perspectives and Insights for Digital Marketers

Sarah Stemen is a Paid Ads Consultant, President of the Paid Search Association, and a recognized top influencer in paid search. With 17+ years in PPC, she specializes in helping businesses fix lost ad spend, navigate Google Ads automation, and scale profitable in-house campaigns.

You can find her on LinkedIn: https://www.linkedin.com/in/sarahstemen/

For more from the October 2026 event, visit https://ppc.zone/events/ppc-zone-october-2026

PPC Zone is sponsored by:
Two Trees PPC https://twotreesppc.com
Optmyzr https://ai.ppc.zone [affiliate link]
Usercentrics https://consent.ppc.zone [affiliate link]

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Karly Scott, Manager of Client Services at LP Agency, specializes in crafting comprehensive PPC strategies tailored for large enterprise clients, designed to foster sustained growth. In her role, Karly not only oversees the strategic direction of the enterprise department but also actively collaborates with team members to share insights, gather data, introduce best practices, conduct industry research, and facilitate training initiatives. Her responsibilities include a wide range of tasks aimed at driving success and innovation within the organization.

You can find her on LinkedIn: https://www.linkedin.com/in/karly-scott/

For more from the October 2026 event, visit https://ppc.zone/events/ppc-zone-october-2026

PPC Zone is sponsored by:
Two Trees PPC https://twotreesppc.com
Optmyzr https://ai.ppc.zone [affiliate link]
Usercentrics https://consent.ppc.zone [affiliate link]

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Ayisha Yousef is the founder of What Matters Media and a fractional Head of Growth, specialising in ecommerce. She has over a decade of experience in paid media and has led Paid Search activity for brands including Selfridges, TK Maxx and Reebok. Her work focuses on combining strong PPC fundamentals, smarter use of automation and commercial decision-making to drive sustainable growth.

You can find her on LinkedIn: https://www.linkedin.com/in/ayisha-yousef/

For more from the October 2026 event, visit https://ppc.zone/events/ppc-zone-october-2026

PPC Zone is sponsored by:
Two Trees PPC https://twotreesppc.com
Optmyzr https://ai.ppc.zone [affiliate link]
Usercentrics https://consent.ppc.zone [affiliate link]

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Ana Kostic has been inside Google Ads, Meta and other paid platforms since 2009, long enough to stop trusting the default dashboard and start asking what a number actually means. She is Co-founder and Head of Paid Media at bigmomo in Spain, where she runs live accounts and leads the PPC team.

You can find her on LinkedIn: https://www.linkedin.com/in/anakostic/

For more from the August 2026 event, visit https://ppc.zone/events/ppc-zone-august-2026

PPC Zone is sponsored by:

Two Trees PPC https://twotreesppc.com

Optmyzr https://report.ppc.zone 

Usercentrics https://consent.ppc.zone  [affiliate link]

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Dianna Huff, President of Huff Industrial Marketing, works exclusively with U.S.-based industrial manufacturers, job shops, and OEMs, typically with 30–50 employees, that lack a marketing department. Dianna founded the company in 2014 after a hugely successful 15-year run as an SEO and B2B marketing writer. Dianna is a strategic marketer and prides herself on her attention to detail.

You can find her on LinkedIn: https://www.linkedin.com/in/diannahuff/

For more from the August 2026 event, visit https://ppc.zone/events/ppc-zone-august-2026

PPC Zone is sponsored by:

Two Trees PPC https://twotreesppc.com

Optmyzr https://report.ppc.zone 

Usercentrics https://consent.ppc.zone  [affiliate link]

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

With both agency and in-house experience, Tim Jensen has managed paid media for B2B and B2C accounts of all sizes since 2010. While comfortable managing ads across all major platforms, he’s particularly intrigued with the crossover between analytics and PPC. Tim currently works as a Marketing Lead for M&T Bank.

You can find him on LinkedIn: https://www.linkedin.com/in/timothyjjensen/

For more from the August 2026 event, visit https://ppc.zone/events/ppc-zone-august-2026

PPC Zone is sponsored by:

Two Trees PPC https://twotreesppc.com

Optmyzr https://report.ppc.zone 

Usercentrics https://consent.ppc.zone  [affiliate link]

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

From Click To Closed Deal: The Missing Layer In Most Google Ads Accounts | Aashna Makin | PPC Zone June 2026

Aashna Makin makes it nearly impossible for businesses to lose money on ads. She specializes in Google and Facebook Ads for North American local service businesses, building paid media systems focused on profitable growth instead of vanity metrics. Across multiple industries, Aashna has managed and optimized over $75M+ in profitable ad spend, helping companies scale lead generation, improve conversion efficiency, and maximize revenue while minimizing wasted spend.

You can find her on LinkedIn: https://www.linkedin.com/in/aashna-makin-1bb539100/

For more from the June 2026 event, visit https://ppc.zone/events/ppc-zone-june-2026 

PPC Zone is sponsored by Two Trees PPC https://twotreesppc.com

& Optmyzr https://www.optmyzr.com/?ref=ywu3y2m

& Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 

[affiliate links]

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Control vs Automation in RSAs: Finding the Right Balance for Performance | Joe Williams | PPC Zone June 2026

Joe Williams is a Senior PPC Manager with 8+ years of experience driving profitable growth across e-commerce and B2B clients. He specialises in scaling accounts through a profit-first approach, combining hands-on execution with strategic oversight across Shopping, Performance Max, Search, and Paid Social.

You can find him on LinkedIn: http://linkedin.com/in/joseph-williams-196601aa

For more from the June 2026 event, visit https://ppc.zone/events/ppc-zone-june-2026 

PPC Zone is sponsored by Two Trees PPC https://twotreesppc.com

& Optmyzr https://www.optmyzr.com/?ref=ywu3y2m

& Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 

[affiliate links]

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Real-Time Competitor Ads and Landing Page Reconnaissance as a B2B CRO Signal | Kuda Chinhara | PPC Zone June 2026

Kudakwashe Chinhara is the founder of Agentic PPC Ads, a Google Ads consultancy serving lead-generation clients in the US, Canada and the UK. A former options trader and data scientist, Kuda brings a quantitative approach to paid search, building AI-powered systems that turn competitor and customer intelligence into conversion wins for smaller-budget accounts that cannot afford to outspend their rivals.

You can find him on LinkedIn: https://www.linkedin.com/in/kudachinhara

For more from the June 2026 event, visit https://ppc.zone/events/ppc-zone-june-2026 

PPC Zone is sponsored by Two Trees PPC https://twotreesppc.com

& Optmyzr https://www.optmyzr.com/?ref=ywu3y2m

& Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 

[affiliate links]

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and B2C clients across all industries. Ecommerce clients are a specialty; she started the Feed Management division at JumpFly in 2016 because she saw the need for companies to improve their data. She’s a big proponent of looking at a client’s overall marketing strategy, not just how her “piece” of the pie is performing.

You can find him on LinkedIn: https://www.linkedin.com/in/nikkikuhlman/

For more from the April 2026 event, visit https://ppc.zone/events/ppc-zone-april-2026

PPC Zone is sponsored by Optmyzr https://www.optmyzr.com/?ref=ywu3y2m

& Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 
[affiliate links]

& Two Trees PPC https://twotreesppc.com

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry