ppc.zone | New Perspectives and Insights for Digital Marketers

Brian Lasonde has been in the digital marketing industry for 15+ years and led paid and organic campaigns for brands such as Crest, Oral-B, Pfizer, Stetson, Tom Ford, Diesel, and Nautica. In the last 4 years he has started PPC Boost, a boutique paid media agency specializing in taking 6 and 7 figure e-commerce brands to 8 figures.

You can find him on LinkedIn: https://www.linkedin.com/in/blasonde/

For more from the April 2026 event, visit https://ppc.zone/events/ppc-zone-april-2026

PPC Zone is sponsored by Optmyzr https://www.optmyzr.com/?ref=ywu3y2m

& Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 
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& Two Trees PPC https://twotreesppc.com

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Sarah Sal is a Facebook & LinkedIn Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent.

You can find her on LinkedIn: https://www.linkedin.com/in/sarah-sal-454a1460/

For more from the April 2026 event, visit https://ppc.zone/events/ppc-zone-april-2026

PPC Zone is sponsored by Optmyzr https://www.optmyzr.com/?ref=ywu3y2m

& Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1 
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& Two Trees PPC https://twotreesppc.com

Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

JXT Group's Menachem Ani and Inside Google Ads' Jyll Saskin Gales catch up in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include Performance Max, lead generation tactics, YouTube campaigns, the impact of AI on media buying, client management, PPC content creation, and more.

Follow Menachem on LinkedIn https://www.linkedin.com/in/menachemani/ 

Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/

Learn more about PPC Zone at https://ppc.zone

Danny Gavin is a digital marketing strategist, educator, and agency leader focused on one core belief: Paid Media + CRM = PerfCRMance. He is the Chief Strategy Officer of Optidge, where he helps organizations unify paid media, SEO, and HubSpot-powered CRM systems into a single, revenue-focused growth engine.

Danny has spoken at universities, nonprofit conferences, and industry events on paid media strategy, SEO, HubSpot and CRM architecture, AI in marketing, and using post-lead data to optimize campaigns and drive real business outcomes. His talks combine strategic frameworks with practical case studies, helping audiences move from lead generation to revenue impact.

He also serves as an instructor at the University of Houston and is the founder and lead instructor of ODEO Academy. As the host of The Digital Marketing Mentor podcast, Danny is deeply committed to mentorship—helping marketers, founders, and teams build technical skill and strategic confidence.

You can find him on LinkedIn: https://www.linkedin.com/in/dannygavin/

For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026

PPC Zone is sponsored by Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1

& Optmyzr https://www.optmyzr.com/?ref=ywu3y2m 
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Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Waqas is the founder of scalix.ai

You can find him on LinkedIn: https://www.linkedin.com/in/khokharwaqas/

For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026

PPC Zone is sponsored by Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1

& Optmyzr https://www.optmyzr.com/?ref=ywu3y2m
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Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Breanne Bartlett is a paid media manager who helps teams understand what their data is actually telling them and what it isn’t. She works at the intersection of Google Ads, conversion tracking, and CRMs, helping marketers optimize for real business outcomes instead of vanity wins.

You can find her on LinkedIn: https://www.linkedin.com/in/breannebartlett

For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026

PPC Zone is sponsored by Usercentrics https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1

& Optmyzr https://www.optmyzr.com/?ref=ywu3y2m
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Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Melissa Mackey is Head of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf.

You can find her on LinkedIn: http://www.linkedin.com/in/melissamackey

For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025

PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1
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Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

After spending over 15 years helping B2B companies solve their marketing problems, Aldwin Neekon has built processes to get you results despite the obstacles that every ad platform puts in the way of B2B companies like yours. His background is in software engineering of all things, and when he has a spare minute he likes to get synthesizers to make that brrrrreeeeeoooowww sound. But mostly he does marketing.

You can find him on LinkedIn: https://www.linkedin.com/in/aldwin/

For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025

PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1
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Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

Matt Beswick is a paid marketing manager at Quality Bearings Online, specialising in B2B ecommerce. He recently spoke at brightonSEO and Performance MCR. Matt has spent 16 years in PPC, spending time in-house, agency side and freelance, so he has seen PPC from almost every perspective.

You can find him on LinkedIn: https://www.linkedin.com/in/matt-beswick/

For more from the December 2025 event, visit https://ppc.zone/events/ppc-zone-december-2025

PPC Zone is sponsored by Cookiebot by Usercentrics. Start your free trial today, while supporting PPC Zone, at https://www.cookiebot.com/en/cookie-consent-solution-jyllsaskingales/?irclickid=VetSDXXnkxyKRtX0qWXaYXb3UkuTuJzYvw2vQE0&irpid=6576790&utm_source=partner&utm_medium=referral&utm_campaign=affiliate&irgwc=1&afsrc=1
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Visit our website at ppc.zone to catch the next event, apply to speak and learn more about us.

ppc.zone is elevating new perspectives and insights in the PPC industry

The Indie PPC Podcasts' Joey Bidner and Inside Google Ads' Jyll Saskin Gales "meet" for the first time in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include audience targeting, smart bidding, email marketing, third-party tools, and the significance of clear communication and expectation management with clients.

Follow Joey on LinkedIn https://www.linkedin.com/in/joey-bidner-16869687/

Follow Jyll on LinkedIn https://www.linkedin.com/in/jyllsaskingales/

Learn more about PPC Zone at https://ppc.zone

Additional podcasts and YouTube channels you may enjoy:

- Marketing O'Clock

- Andrew Lolk Talks PPC

- The Indie PPC Podcast

- Sarah Stemen's Google Ads Strategy Hub