Sophie Fell, Two Trees PPC's Director of Paid Media, has spent the last near-decade of her life working in Paid Media. In that time, she's successfully managed over $200M in ad spend for national and global brands such as LinkedIn, VUE Cinemas, Juicy Couture, FILA, and National Trust. In addition to being hands-on in the accounts and leading on paid media strategy, Sophie has authored two books and countless blogs on the topic! Sophie excels at running successful paid media campaigns while sharing her top tips with the community.