How critical is the role of PR? Do governments also need agencies to manage public relations, and how do political parties form narratives using PR? Our guest this week, Aneel Butt, a seasoned PR professional with over 10 years of experience working with various big names in the corporate world, joins us to discuss all of this and much more. We discuss the PR and advertising industry of Pakistan, how it has evolved over time, and how it can be used to project a better image of Pakistan to the world.