Mitchell Jackson, founder and lead communications strategist at BCC Communications, returns to the show for a conversation with Bridget about public relations, weathering scandals, the different approaches to take, what PR firms do wrong; including not paying attention to the internet or new media, not providing media training to their clients, not developing contacts within media organizations, and ultimately not delivering results. They also discuss people who make a business out of being cancelled, why LGBT marketing is a needle to thread and how to do it without alienating your current audience, how people in California have no idea what is happening in the rest of the country, what's really behind LGBTQ activists doubling down on trans issues, how left media and right media depend on each other to create controversies between them, why Mitchell believes the economy will decide whether Trump is president again, and why the term "activist" should not be synonymous with "expert." Sign up for Mitchell's newsletter here: TheBCCnewsletter.substack.com

Bridget Phetasy admires grit and authenticity. On Walk-Ins Welcome, she talks about the beautiful failures and frightening successes of her own life and the lives of her guests. She doesn’t conduct interviews—she has conversations. Conversations with real people about the real struggle and will remind you that we can laugh in pain and cry in joy but there’s no greater mistake than hiding from it all. By embracing it all, and celebrating it with the stories she’ll bring listeners, she believes that our lowest moments can be the building blocks for our eventual fulfillment.

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