In the next installment of how to build a business in ophthalmology, Blake Williamson, MD, MPH, and Gary Wörtz, MD, speak with Rupa Wong, MD, about her experience building her personal brand and business through social media. Dr. Wong shares insights into evaluating how to invest in one’s social media marketing efforts and gives advice for creating engaging, authentic content that resonates with a specific target audience. She also shares tips for launching and building a successful private practice and discusses learning experiences, tips for networking, and more.