Welcome to Episode 94 of Praestabilis: Excellence in Marketing
Welcome Aboard for Episode 94 of the podcast! This time I’m sharing a concept I call “Deconstructing Entrepreneurship Using a Show Business Writing Example!”
After a lengthy discussion with one of my mentors, she suggested that I share my thoughts and ideas around starting a business online and becoming successful. I’m doing that is this episode with the intention of helping you decide what you can do to be more successful in your own business.
I’ve begun writing for television and film this year. When I begin a new writing project, whether it’s for a television pilot, a screenplay for film, or even one of my non-fiction books, I begin with a series of steps that allow me to outline my idea in great detail before I start the writing process. These steps include:
* The BIG IDEA: What’s the story about? In this case, my big idea in 2005 was to resign my classroom teaching position, give away my best real estate clients, and to come online.
* The THEME was that I wanted out of the work force and to work for myself from home.
* The SETUP was to examine closely the life I had created for myself to date, and to take full responsibility for everything I had created over time.
* The CATALYST was a series of events, actions, and conversations over a period of about three years that led me to the conclusion that I had to change my life in a major way.
* The DEBATE was around how I would do this. I had no desire to once again return to school to learn new skills or to begin a new career. Instead, I wanted to start my own business that I could run from home, or from wherever in the world I happened to be, with only a laptop computer and an internet connection.
* The “B” Story brought a mentor into the picture. While this person did not work out for me, he led me directly to the people who would become my friends, colleagues, and mentors going forward.
* The FUN and GAMES began when I actually started my business and learned what I needed to do each day in order to earn income and keep my business on track to grow and expand over time.
* The BAD GUYS CLOSE IN occurred when I realized I was not earning enough money to cover my expenses, and that my savings and other assets would not last more than one year.
* The ALL is LOST feeling was that I had to quickly decide what I needed to change immediately in order to achieve the success I wanted as an online entrepreneur.
This is the point where many people give up. They are overwhelmed and beat themselves up over their current predicament. Instead of giving up, I instead recommend a “starting over to begin again” approach, where you retrace your steps and make small changes to your actions and to the habits that are necessary in order to succeed in the way you originally wanted to and definitely deserve.
My latest book is “Essays at the Intersection of Hope and Synchronicity” and it’s available in paperback and also on Kindle.
My online business is based upon the premise that being in service to others is the most important part of entrepreneurship.
You may notice that I offer many items that are completely free of charge. Yes, I’m sharing them through my affiliate link so you’ll be cookied in through me for future purchases and sales, but there’s more to it than that. I want you to opt in and download some valuable items from some people I know well, respect, and continue to learn from.
Start by asking yourself some questions:
* Am I already familiar with this person or brand?
* What is it exactly that they are giving to me for free?
* After I opt in for the free item(s), what’s their upsell?