Bootstrapped Web

Pre-selling and Planning to Build 'Audience Ops Calendar'


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Today on Bootstrapped Web we talk about a new product from Audience Ops. Brian has developed a software product called Audience Ops Calendar. He has offered it to 12 clients and based his approach on a pre-sale model.
During today’s episode Brian tell us how he has developed the product. He answers why he chose  to develop a calendar, how to use his software, and how he plans to market it.
If you’ve ever been curious about a SAAS development this episode will tell you the right way to go about it.
[tweetthis]Getting people into your software product to pay a monthly fee is not the only way to sell your software product. - Jordan[/tweetthis]
Here are today’s conversation points:
  • Why Brian decided to launch this idea.
  • The problems the project has had.
  • The 3 ideal customers for Brian’s product.
  • The features of the product.
  • Brian’s process to develop the product.
  • Why having a beta group is a good idea.
  • Brian’s team building process.
  • [tweetthis]Reach certain milestones that you are able to invite 5 paying customers. Then another 5, then another 5. - Brian[/tweetthis]

    Resources Mentioned Today:

    Audience Ops
    Carthook
    Audience Ops Calendar
    WP Simple Pay Pro
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