Though AI gets thrown around a lot, the reality is the underlying architecture has been around for a LONG time. Specifically, predictive analytics has been a lynchpin of everything from economics and farming, to baseball and video games.

One of the most important, and lesser known, implementations is the U.S. college admissions process. Over the last few decades, the cost of higher education in the United States has skyrocketed (with no signs of slowing down). Much of this has to do with predictive analytics and the business of "strategic enrollment management". That is, the science of maximizing students applications while minimizing financial aid.

We're on with Alan Katzman, founder of Social Assurity, on how he's watching the data flow from students to college, his experience around the metrics that dictate who gets how much for college, and his thoughts on how AI is primed to upend the entire system.