Visit http://preeminence.tv to get your free Ultimate Guide to Preeminence

Life is a grand experiment. Anyone who claims to have figured it out is choosing dilusion as their reality.

Whether it concerns your fitness, your diet, your business plans, financial investments, relationships, we are all exprimenting. Know that to become preeminent at anything we must persevere. Pursue mastery and expect the setbacks, the hold backs, the detours and distractions along the way.

You are 1 in 7,000,000,000, so don't forget that anyone's system is not going to apply to you 100%; you have to make it your own. In order to do that, you must expiriment.

If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.

Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv

Visit http://preeminence.tv to get your free Ultimate Guide to Preeminence.

Today my guest is fashion designer, Evan DeLaney (http://EvanDeLaney.com). Evan was virtually born into the fashion industry. Raised by a professional violist father, and a mother who was a professional dancer, he was in a suit, attending concerts at the age of 3.

Starting professionally at the age of 19, Evan has worked for Chanel, Calvin Klein, and YSL.

I led our discussion quickly to asking Evan, "Do the clothes make the man?" Evan's keen insight from nearly three decades designing clothes for men has brought him to the truth that the clothes are the finishing touch; what is most important is who that man is in his heart.

He has an eye for detail and style. He designs clothing to both fit the man's body perfectly and also fit his personality, profession and goals. Evan believes one can look "too perfect" and that it is important to have a slight patina to your look to add to the character.

Join Evan and learn how you can elevate your image through attention to specific details and accessories to gain more respect and raise your perceived value and authority through your wardrobe and how you carry yourself.

If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.

Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv

Visit http://preeminence.tv to get your free Ultimate Guide to Preeminence

Debt limits your growth. Dave Ramsey will tell you that in order to get out of debt, you need to sell your car and live on beans and rice. Been there and done that!

Grant Cardone will tell you to make more money. Who is right? What about doing both?

I want to also introduce you to Mandy Akridge. She wrote a book on Debt Settlement. Debt settlement is when you renegotiate your debt with your creditors. When we got out of debt, we used Mandy's approach and settled for 28%-33% of the debt of the books of each creditor.

Get Mandy's book "Negotiate and Settle Your Debts: A Debt Settlement Strategy" on Amazon. http://a.co/iBX8aej

Once you renegotiate, you'll receive letters from your creditors stating that they are paid and settled. Your credit will shoot up quickly and you can get back to a life not so constricted, constrained and you will no longer have the dark cloud of debt over your head.

As a professional desiring to become preeminent, you cannot be drowning in credit card and consumer debt! Get congruent and pay those who you agreed to pay so you can ask the same of your clients.

If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.

Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv

Visit http://preeminence.tv to get your free Ultimate Guide to Preeminence

The hardest question for anyone to answer is, “What do I want?”

If I were to ask you right now, what is it that you really want?
What do you want to create in the world?
What do you want your life to be about?
What impact do you want to have in the world?
What do you want to be remembered by?

99% of people do not have an answer for you.

It is rare to find anyone who could both share with you both their life’s mission in a sentence or two and second, write out a succinct, extremely-detailed list of situations, outcomes, locations, people, structures, organizations, dates, and timelines.

Almost no one does.

In this episode, Matthew talks about how as a leader you can regain your power by reclaiming your mind space and your power.

If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.

Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv

Visit http://preeminence.tv to get your free Ultimate Guide to Preeminence

Those without vision perish. Their businesses and their finances take the hit. Their potential influence in the world is squelched and their power and effectiveness are minimized.

In this episode, Matthew talks about your conviction in what you do, having a 10-year vision and defining your Mission, Vision & Purpose in the marketplace.

Those who wander do so alone. No one wants to follow a wanderer, choose your path and that 10-year vision. Make it HUGE, something that scares you and that you cannot accomplish alone. Then determine where you would have to be in 5 years, 3 years, 1 year, 6 months and what you need to be doing this week to incrementally make it happen.

Who do you need on your team?

Who can you partner with once you define your MVP, have the conviction in your long-term vision and know who specifically you desire to serve?

Answer these questions for yourself and just watch your business accelerate.

If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.

Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv

Visit http://preeminence.tv to get your free Ultimate Guide to Preeminence.

In this week’s episode I intreview Sean Cannell, YouTuber and influence expert with nearly 450,000 YouTube Subscribers and over 10,000,000 video views. Many people believe that Sean just exploded onto the scene, but I've witnessed him do the work. Since 2011 Sean has been consistent, growing his content, always adding value and hustling with his team to innovate in his space.

Sean Cannell teaches influencers how go further faster with social media and video. With over 20 years of experience in online video, social media, and online marketing, Sean Cannell has become the go-to authority of building real influence with video.

Learn more about Sean and Think Media at https://www.youtube.com/user/THiNKmediaTV

It’s time for you to choose to become the authoritative, preeminent voice in your space. Get your free Ultimate Guide to Preeminence at http://preeminence.tv to start today or to show you how to become recognized as the go-to authority in your industry.

Visit http://preeminence.tv to get your free Ultimate Guide to Preeminence

I'm out of the closet.

You may want to leave the closet too.

You think that people will love and accept you because of the facade you've put on. You are NOT the person you've been telling everyone you are.

We broadcast the stuff we believe will get more people to like us 👍🏼. We want to be a part of the tribe. We want to lead from within the tribe, accepted and loved, never challenged.

To truly lead, to find the true friends and followers we must choose to put our true self forward and drop the facade. Sure, some will leave, but more will show up. Your polarity will repel and attract.

Go against the internal resistance and find the power you truly have once you get true with yourself.

If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.

Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv

Ever want to create your own podcast but not sure how to start?

I'm going to show you behind the curtain on how I set up my podcast and was able to create 100 episodes nonstop as a short form podcast then make the switch to long-form podcasts after the first 100 daily episodes.

In this episode I welcome you in to a training I held for entrepreneurs on podcasting 101. Many entrepreneurs listen to podcasts and believe there is a mystery to creating and syndicating their own.

I'll reveal the apps, the equipment and software and services that I used to get started podcasting. From creating professional podcasts in minutes on your smartphone or tablet to using Adobe professional audio software, this episode is for those who are exploring the idea of creating their own show, but just don't know where to get started.

People creating a preeminent brand broadcast their message, podcasting and on-demand media is a perfect way to start.

Visit http://preeminence.tv to get your free Ultimate Guide to Preeminence

If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.

Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv

Visit http://preeminence.tv to get your free Ultimate Guide to Preeminence

If you think you can just "get by" in the future, you're wrong.

If you focus more on your next vacation than increasing your value, you're in for a shocking surprise.

The future is not for the weak, it is for those who are diligent, who adapt, who continually add value, who serve at the highest levels, who are perpetual students and teachers.

The future belongs to the preeminent ones.

In this episode, Matthew talks about how he focuses on his children being prepared for an interesting future. This is also a lesson on future-proofing yourself through choosing the pursuit of mastery and preeminence rather than being average, upholding the status quo and becoming both irrelevant and ultimately obsolete within the next 10 years.

If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.

Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv

Visit http://preeminence.tv to get your free Ultimate Guide to Preeminence

Show Notes:

A lot of people I train say that they don’t have time to create blog posts and videos and podcasts and make memes for instagram, do live stories AND run their business.

What can you do?

You need to have a content strategy where you can create content for a purpose and do it once and slice it up as many ways as possible.

Repurposing content

Start with Video.
Visual portion, the audio portion and you can do a lot with that.

#1 Use any camera you can starting out. Whether it is a smartphone, webcam or any other camera you own and know how to use make it simple.

#2 be sure you have a good microphone and speak clearly (this will be very important later).

Without going into too much of a content strategy here, determine what your CORE offer is and think about how whatever you are about to create for the marketplace is going to easily and logically bridge from where your ideal prospects are at (the situation they’re stuck in) and the product, service or experience, result you offer.

If you can’t answer that question, no one else will be able to either.

So, let’s talk about your content

1. Start with video
- Upload video to Facebook
- Upload video to YouTube
- Keep it native to the platform. Both Facebook and YouTube are marketing & advertising platforms and they do not like working together.


2. Break out the Audio into a podcast
- Upload the audio to http://spreaker.com
- Spreaker syndicates to iTunes, iHeart Radio, Google Play, Stitcher, Soundcloud
 and more

3. Transcribe that audio file
- Upload the .mp3 or .wav file to http://temi.com. Temi will transcribe at $.10/minute audio in about 15 minutes turn-around time.
- Do some light editing of the text to make it match what you say.
- Upload it to your YouTube video as Closed Captions - this will make everything you say searchable. It also gives YouTube more information to go off of.
- Next, do some more editing and turn it into a blog post. The average person speaks 125-150 words per minute. If you speak for 5 minutes, you have 625-750 words, which is a good length blog article.

4. Other things you can do.
- Find quotes out of what you say and turn them into a meme or graphic for instagram, twitter or facebook.
- Use your meme and your edited transcript as a post for your facebook page
- Edit a 30 second to 1 minute piece of your video highlight and put it on instagram
- Create a series of your videos or audios as a bonus or training if that makes sense.

If you keep the end in mind, you can create some amazing content that will raise your brand influence, help you become even more well known as a trusted source AND you can use your time to bring in revenue through offering the series as an opt-in or for sale.

Let me know what you think about this episode, thank you so much for listening or watching. If you found this helpful, pass it on. Be sure to subscribe to this podcast so you get high value training and interviews with some of the most preeminent people in a variety of industries.

If you have questions you would like to have answered, email me at [email protected] and share your question, I may mention it in an upcoming episode.

Looking to become the authoritative, preeminent voice in your space? Get your free Ultimate Guide to Preeminence at http://preeminence.tv