PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity

Pete and Dom discuss areas of your business where you might be letting things leak, and therefore losing effectiveness (and eventually profits). Using the 7 Levers as a framework, they identify and share some ways to stop some of the more common leaks.

Action Steps: Look for areas in your business where there might be leakage, and identify ways to stop it. Simple things like paying (or overpaying) for unnecessary services can make a big difference.

Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com

-= Links =-

- Online:

http://ldmagazine.com - Get a copy of Pete and Dom's Digital Magazine on your iPad

http://magcastplatform.com - Find out more about the publishing platform behind LD Magazine

http://www.preneurmarketing.com/petes-businesses/preneur-community-survey-results/ - The results of Pete's recent survey on PreneurMarketing.com

- Books:

Pragmatic Thinking and Learning - Andy Hunt

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, you can listen again over at http://preneurmedia.tv

PreneurCast Episode 54 - Unfrequently Answered Questions - responses to some of the questions asked in the PreneurMarketing Survey

- Special PreneurCast Listener Offers from our Sponsors:

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

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For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

Pete and Dom discuss the results of a recent Preneur Community survey on Pete's Blog at PreneurMarketing.com - Part of the survey was an opportunity to ask questions of Pete and Dom, and they try to answer the most common ones in this show.

Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com

-= Links =-

- Online:

http://wufoo.com - Wufoo Forms

http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course

- Books:

Getting Things Done - David Allen

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, you can go back and listen over at http://preneurmedia.tv

PreneurCast Episode 37 - The Preneur Hierarchy

PreneurCast Episode 44 - Mechanics vs Core Business

- Special PreneurCast Listener Offers from our Sponsors:

http://preneurmedia.tv/shoeboxed - Shoeboxed provides an online service to manage your bills, receipts business cards and other important documents.

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

Pete interviews Cory Annis, founder of Unorthodoc, a specialist medical practice for Entrepreneurs. They talk about the basics of staying healthy and Cory shares some tips on how busy people can eat well and stay effective throughout the day.

Action Steps: Make sure you are getting enough sleep as this is vital to maintaining your energy levels and staying healthy.

Sign Up For Our 7 Levers Training: Pete and Dom will be launching their 7 Levers of Business Training Course soon. Sign up for more information at http://www.7levers.com

-= Links =-

- Online:

http://unorthodoc.com - The Web Site of Cory Annis' medical service

http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course

- Special PreneurCast Listener Offers from our Sponsors:

http://preneurmedia.tv/shoeboxed - Shoeboxed provides an online service to manage your bills, receipts business cards and other important documents.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

This week Pete and Dom revisit the 7 Levers of Business, their framework for analysing and improving your business by focussing on the 7 primary elements of every business, then systematically working to improve each one by just 10% for a massive result

Action Steps: Review your business using the 7 levers as a framework, then put together a plan to increase each aspect by 10% over the coming weeks or months.

Sign Up For Our 7 Levers Training: Find out more about Pete and Dom's 7 Levers of Business Training Course available at http://www.7levers.com

-= Links =-

- Online:

http://www.7levers.com - Pete and Dom's 7 Levers of Business Training Course

http://www.7leverscalculator.com - The 7 Levers online calculator

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the PreneurMedia Web Site.

Dom talks to Pete about Video, and how it can benefit every business, as a promotional tool, as a way of creating information products, or as a way of easily communicating with your team. They also discuss the re-launch of the Video Boss training course

Dom also makes a Special Offer to anyone buying the Video Boss course via the special Preneurcast link at http://www.preneur.co/videoboss

Action Steps: Review the examples we gave in this week's show, and see where video can improve communication in your business

Get Our Video Boss Bonus: Go to http://www.preneur.co/videoboss and follow our link there to sign up for some free training from the Video Boss himself, Andy Jenkins. When you buy the course through our link, you'll also get some awesome bonuses from Dom

-= Links =-

- Online:

http://www.preneur.co/videoboss - More info about Dom's Special Video Boss Bonus

http://www.youtube.com/preneurvideos - Pete's YouTube Channel

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 50 - Marketing Myths and Marketing Truths

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or the Web Site.

Pete and Dom discuss Marketing Myths: things people tell you to do or that you think you should do because someone else is doing it, and why they are not necessarily right for you. More importantly, they discuss how to make sure they are right for you.

Action Step: Review your business and marketing to see if you are "ticking boxes" or if you are implementing the right tactics in the right way, in keeping with your strategy.

-= Links =-

- Books:

Creating Innovators - Tony Wagner

Outliers - Malcolm Gladwell

In the Plex - Steven Levy

Steve Jobs - Walter Isaacson

4 Hour Work Week - Tim Ferriss

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

Episode 037 - Preneur Hierarchy

Episode 041 - Marketers Filters

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or the Web Site.

This week, Dom and Pete discuss Lazy Marketing - not making the effort to send targeted, quality messages, or using technology to blast out marketing because it's "free", rather than using appropriate technology to enhance the message.

Action Step: Take stock of your current marketing, and make sure that you are not being lazy, either with your use of technology or your targeting. If this was 15 years ago, how would you achieve the same thing? Would it make you think more about targeting and content if it cost more to distribute and deliver?

Tech Tip: Take a look at the services mentioned and see if there's a way you can use them creatively to contact prospects and customers and stand out from your competitors

-= Links =-

- Online:

http://www.preneurmedia.tv/moocards - Creative Business Stationary (Custom printed cards in small numbers)

https://www.sendoutcards.com/7daytrial/ - Send Out Cards - Personalized greetings Cards

- Books:

The Power of Storytelling - James Holtje

How to Win Friends and Influence People - Dale Carnegie

The Ultimate Sales Letter - Dan Kennedy

- PreneurCast Episodes:

These previous episodes are talked about in today's show. If you missed them, go back and listen over at http://preneurmedia.tv

PreneurCast Episode 45 - Networking for Business

PreneurCast Episode 48 - Marketing Nouns and Marketing Verbs

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or the Web Site.

Pete talks to Dom about Marketing Nouns vs. Marketing Verbs - two ways to identify prospects and customers and to focus your marketing. By thinking about verbs (actions and states of being) as well as nouns (names), you can target your marketing even more

Action Step: Think about the nouns that describe your customers and prospects, then think about the verbs that describe the different states and actions for those nouns, and see if you can focus some of your marketing on those verbs.

-= Links =-

- PreneurCast Episodes:

These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 16 - The 7 Levers of Business

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or the Web Site.

Pete's back, and this week the topic of discussion with Dom is pricing. Increasing your price is one of the 7 Levers of Business, so Pete introduces the concept of "price elasticity" and talks about 6 factors that can help you when putting your prices up.

Action Step: Next time you are reviewing Pricing as part of your 7 Levers review, use the 6 points that Pete mentions as a focus, and see if there is an opportunity to use one or more of them to justify a price increase.

-= Links =-

- PreneurCast Episodes:

These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 16 - The 7 Levers of Business

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or the Web Site.

Dom talks to Robyn Logan of International Coach Academy about how Coaching can benefit Entrepreneurs. They discuss how a Coach can help you break through barriers and achieve your goals, and Robyn shares some Power Tools for listeners to try themselves.

Action Step: Try out some of Robyn's Power Tools for yourself to identify where you might be holding yourself back, and consider hiring a Coach to help you move forward.

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

- Online

http://www.icoachacademy.com - International Coach Academy

http://www.coachfederation.org - International Coach Federation

- Books

The Now Habit - Neil Fiore

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or the Web Site.