PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity

Dom interviews John Davy, someone who has made a living from Networking: getting out there and meeting people and building a circle of contacts to share business opportunities with. John discusses the benefits and shares tips on how you can get started.

Action Step: Investigate networking groups, trade shows and conferences in your market where you might meet people and grow your circle of contacts, then attend some and get networking!

Tech Tip: Consider having short-run business cards printed specifically for an event

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a free trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

- Online

http://www.biznetworkguy.com - John Davy's brand new site

http://www.preneurmedia.tv/moocards - The Digital Print Service Dom uses to print his event-focused business cards

https://www.sendoutcards.com/7daytrial/ - Custom Greeting Cards to stay in touch

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For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or the Web Site.

Outsourcing is a popular topic at the moment. This week, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business.

Action Step: Look at your business and identify jobs or tasks that you or your team could outsource. Don't just look at whole projects, but look at the tasks that make up those projects

Tech Tip: Investigate software and systems that may help you automate some of your business processes

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a free trial and PreneurCast listener coupon for a free audio book.

- Books

The E-Myth - Michael Gerber

Getting Things Done - Robert Allen

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For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or the Web Site.

It's the end of another year, and time for Pete and Dom to run down the things that they were most impressed with this year. All the usual categories are covered: Books, Software, Hardware, Podcasts, Services, Courses, Blogs, plus some special mentions.

Categories:

- Books

Winner: Trust Me I'm Lying - Ryan Holiday

Mentions: 4 Hour Chef - Tim Ferris

- Software/App

Winner: Evernote - Digital Note-taking App

Mentions: MagCast - Digital Publishing Platform for Apple's Newsstand

- Hardware

Winner: Macbook Air + Elgato Turbo 264 HD - Great portable media production setup

- Podcast

Winner: Freakonomics - Fascinating insights into world economics

Mentions: Mixergy

- Course

Winner: Dan Kennedy - Over My Shoulder

Mentions: Accelerated Learning Techniques - Brian Tracy

Also: ProfitHacks!

- Service

Winner: Xero.com - Online accounting software solution

Mentions: IFTTT - Automatically trigger events based on online happenings

- Blog/Site

Winner: iwillteachyoutoberich.com - Ramit Sethi's site

Mentions: tuckermax.me , thriveforward.com , Fraser Speirs

- Event/Show

Experts Industry Association Event - San Diego

- Previous PreneurCast Episodes:

All previous episodes are available over at http://preneurmedia.tv along with show notes, links and full transcripts of each episode.

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For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or a comment on the Preneurmedia.tv Web Site.

Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete and Dom discuss Marketing Assets, the things in your business that bring you more traffic, improve your opt-ins and conversions, and affect other aspects of your profitability.

Action Step: Look at your business and identify your marketing assets. Understand how they are working for you, and how you can improve or add to them

Tech Tip: If you are collecting emails for a mailing list, try to segment them into those that have bought from you and those that haven't

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- Books

Rich Dad Poor Dad - Robert Kiyosaki

- PreneurCast Episodes:

These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 16 - The 7 Levers of Business

PreneurCast Episode 37 - The Preneur Hierarchy

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or the Web Site.

Pete and Dom discuss branding, and Pete explains why branding and brand awareness should a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand.

Action Step: Look at your current marketing, and make sure that the focus is a call to action regarding your products or services, and that you talk about the benefits of your products or services as a reason to take action

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- PreneurCast Episodes:

These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 37 - Pete and Dom discuss the Preneur Hierarchy

- Online Resources:

The Mac Power Users Podcast - David Sparks and Katie Floyd's excellent Mac-centric podcast

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For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or the Web Site.

Pete and Dom discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini's Influence factors and The Marketing Symphony as example frameworks to check against.

Action Step: Check if you are using tools like Twitter or Online Video effectively against the Marketing Symphony or Cialdini's Influence Factors

Tech Tip: If you are using online video, be sure to include your web address!

-= Links =-

- Special PreneurCast Listener Offers from our Sponsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- PreneurCast Episodes:

These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 2 - Pete and Dom discuss the Marketing Symphony

- Online Resources:

The Content Leverage System - The post on the Noble Samurai blog that Pete did about our publishing workflow

-=-

For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, please leave us a review on iTunes or the Web Site.

In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out.In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out.

Take Away: Press Releases are easy to write and can get you a lot of free publicity locally, nationally and internationally.

Action Step: Sign up for HARO (Help A Reporter Out) at http://helpareporter.com (or one of the other services mentioned in the notes.

Tech Tip: If you are sending out Press Releases yourself, consider sending them via fax machine, as faxes are unusual and it will make your message stand out.

-= Links =-

- Special PreneurCast Listener Offers from our Sonsors:

http://ReadItFor.Me/preneurcast - ReadItForMe creates multi-media summaries of popular business and personal development books. Visit our link for a 14-day trial and a PreneurCast listener 10% discount on their membership fees.

http://audibletrial.com/preneurcast - Audible has a huge library of audio books of all types. Visit our link for a 14-day trial and PreneurCast listener coupon for a free audio book.

- Books:

This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe

The Ultimate Press Release Swipe File - Pete's book including fill-in-the-blanks templates for great, attention-grabbing press releases

- PreneurCast Episodes:

These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 38 - How Pete Sold the MCG

- Online Resources:

http://www.prweb.com/ - PRWeb

http://www.aapmedianet.com.au/ - AAP MediaNet

http://helpareporter.com - HARO - Help a Reporter Out

http://www.reporterconnection.com/ - Reporter Connection

http://www.sourcebottle.com.au/ - Source Bottle

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For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

If you like what we're doing, leave us a review on iTunes.

This week, Pete and Dom talk to Steve Cunningham from ReadItForMe, and they find out how Steve goes about reading all the books inside ReadItForMe and how how takes notes and turns them into the reviews inside the service.

Take Away: Before reading any book, decide what you want to get out of it, and get an overview of the book before you start reading properly

Action Step: Visit http://ReadItFor.Me/preneurcast and sign up for your free trial to take advantage of our special listener offer

Tech Tip: If you are reading on a Kindle-based product, you can highlight sections and add notes for later reference. You can share these notes and you can subscribe to other people's notes.

-= Links =-

- Books:

This week, as we're all about the ReadItForMe service, there are no links, just a recommendation that you check out these books inside ReadItForMe

Breakthrough Rapid Reading

Multimedia Learning

Mindhacker

Moonwalking with Einstein

- PreneurCast Episodes:

These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 30 - Notetaking for Fun and Profit

- Online Resources:

http://www.preneurmarketing.com/productivity-hacks/hacking-the-amazon-kindle-for-crowdsourced-reading-speed-reading-stealing-ideas-every-day/ - Pete's Article about sharing notes on the Kindle platform

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For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

This week, Pete and Dom go back in time and re-live Pete's first big business success - the time he sold the Melbourne Cricket Ground for $500! It's a great process to study, as it covers lots of topics they've talked about before, all in one project.

Take Away: Look for the opportunity (as Pete did) and take action

Action Step: Swipe and deploy Pete's process, or anyone else's by steeping through their sales funnels

Bonus Action Step: Get your free copy of Pete's audio book from http://preneurmarketing.com

Tech Tip: When signing up to mailing lists, use the [email protected] trick

-= Links =-

- PreneurCast Episodes:

These previous episodes are talked about in today's show. Go back and listen, if you missed them, over at http://preneurmedia.tv

PreneurCast Episode 27 - Product Launches

PreneurCast Episode 37 - The Preneur Hierarchy

- Online Resources:

http://owntheg.com.au/ Pete's MCG Sales Site, built for the last launch

http://preneurmarketing.com - Pete's site, where you can sign up and receive a free audio copy of the How to Turn Your Million Dollar Idea Into a Reality book

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For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]

Following on from the Checklists and Frameworks Episode, Pete talks to Dom about one of his original frameworks, the Preneur Hierarchy, that guides the most productive use of your marketing efforts by identifying the different segments of any market

Action Step: Have a look at the Preneur Hierarchy diagram on http://www.preneurmedia.tv, and draw out your own version. Write out all of your current marketing activities, then put them into the Preneur Hierarchy to see if you are getting the most leverage for your efforts, or if there are opportunities to improve.

Bonus Action Step: Go back and listen to Episode 35 to find out how you can enter our competition and win some of Pete and Dom's favourite things from 2011

Tech Tip: Use an email autoresponder (like Aweber or MailChimp) to communicate with your

-= Links =-

- Online Resources:

http://JustReadItFor.me - Awesome service that publishes detailed business book reviews

http://www.preneurmarketing.com - Visit Pete's site and sign up to receive a free audio version of Pete's book, How To Turn Your Million Dollar Idea into a Reality

http://www.aweber.com - Email Autoresponder service

http://www.mailchimp.com - Email Autoresponder service

Preneurcast Episode 35 - listen to find out how to win Pete and Dom's favourite things

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For more information about Pete and Dom, visit us online at http://www.preneurmedia.tv

or drop us a line at: [email protected]