This week on the Head Shepherd podcast we have our newest recruit at neXtgen Agri, Georgia Pugh.

Georgia comes from a background of farming in Western Australia on a mixed family farm farming around 4,500 Ha.  Georgia went on to study Ag Science with commerce at UWA. With honours in Meat Science.

Georgia started out as a recent graduate wanting to be a farm consultant but she felt she needed to develop her "business muscle" when she graduated.  So she headed to a graduate role at PwC, and dug into the advisory role with focus in research and development consulting.

"You've just got to do everything, and learn, and build life skills. That diversity will make you a more well rounded human. So I really focused on in that on the early part of my career."

Georgia found herself ready to apply her skills directly to farming business, helping individual farmers rather than the industry as a whole. And so, she applied for a role here at neXtgen Agri. 

Mark asks Georgia what her predictions are for the next 10 years in the industry.
"I'm really passionate about helping, not just those that have their head in the tech/cutting edge aspect of agriculture, but bringing on the "lagards" in the industry."

She uses her family farm as an example. They use paper based systems and she's helping them move towards a tech based system with individual data management.

"It's to get to that baseline point so we can be ready for when robots and facial recognition technology, and all of the other exciting tech coming in farming"

Georgia makes a great point. "When it becomes paramount to have data from farm to table... When consumers are wanting that, then we as an industry will be ready to go- once we've done that baseline of data collection"

Mark agrees, saying "Technology isn't going to come in take us from 0 to 100, those that are already at 70- it'll lift them that last bit".

Georgia is a great addition to the team and we're very excited for her to be a part of the team over in WA.

Designer Genes
Later this month neXtgen Agri will be on the road in the North and South Island to bring our "Designer Genes" workshop to you.
https://www.nextgenagri.com/events

Check out The Hub
thehub.nextgenagri.com
Our community where our members have the opportunity to keep up to date with everything we are working on.

Thanks to our Sponsors
Allflex Livestock Intelligence is the leader in the design, development, manufacturing, and delivery of animal monitoring, identification, and traceability solutions. Their data-driven solutions are used by farmers to manage animals. By putting intelligent, actionable information into farmers’ hands, their solutions empower them to act in a timely manner for optimal outcomes.
A big thank you to our sponsors, Allflex Livestock Intelligence and MSD Animal Health Intelligence
www.allflex.global/nz/

Head Shepherd is brought to you by neXtgen Agri International Limited. We help livestock farmers get the most out of the genetics they farm with. Get in touch with us if you would like to hear more about how we can help you do what you do best: [email protected].

Thanks to our sponsors at MSD Animal Health and Allflex, and Heiniger Australia and New Zealand. Please consider them when making product choices, as they are instrumental in enabling us to bring you this podcast each week.

Check out Heiniger's product range HERE
Check out the MSD range HERE
Check out Allflex products HERE