Let’s talk about something most people won’t say out loud—building a business can sometimes feel like losing yourself. Between the late nights, diaper blowouts, and Slack pings, it’s easy to forget who you were before you became Mom, CEO, and Chief Everything Officer.

But today’s guest on the Empowered and Unapologetic Podcast? She’s proof that you can build a successful business and preserve your identity in the process.

Meet Maddy Fero—founder of Little Rad Things, a sustainable kids clothing brand born at the kitchen table, scaled with systems and faith, and grounded in values that haven’t wavered, even as the business hit 10x growth. From being a NASCAR spokesmodel to becoming a mompreneur with two boys, Maddy’s journey is what happens when creativity, motherhood, and hustle collide in the best way.

The biggest takeaway? Your identity doesn’t have to get lost in the chaos of motherhood or the grind of entrepreneurship. You can be rad, real, and successful—on your own terms.