Preston Rutherford, co-founder of Chubbies, joins me to share the unfiltered truth about building a $100M brand, the struggles behind the success, and what he’s learned about entrepreneurship, mindset, and resilience.

In this conversation, we cover:

- How four Stanford friends turned a joke into a $100M brand

- The hardest moments building Chubbies and how they overcame them

- Why self-limiting beliefs stop most people from starting

- The balance between performance marketing and long-term brand building

- Preston’s new venture Marathon and what he’s focusing on today

Connect with Preston:

Twitter: x.com/PrestonRuther10

LinkedIn: linkedin.com/in/prestonr/

Connect with Nik: 

Instagram: instagram.com/victorywithnik/

Twitter: x.com/victorywithnik

YouTube: youtube.com/@TheVictoryDegree

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