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Summary: In this episode, Wayne and Steve discuss the importance of cost value association with clients and the necessity of raising prices to keep up with increasing costs. They emphasize the importance of making sure you're making enough money to cover expenses and not feeling guilty about raising prices, as it's a common practice even among manufacturers. They also share their holiday wishes and express gratitude to their listeners.

Key Topics:

1. Cost Value Association:
   • Importance of associating cost value with clients.
   • Strategies for ensuring profitability.
   • Including price increase clauses in contracts.
2. Price Increases:
   • Justifying price increases due to rising costs.
   • Comparison with manufacturers' quarterly price adjustments.
   • Implementing annual price increases of 2.5% to 5%.
3. Holiday Wishes:
   • Wishing listeners a Merry Christmas and Happy New Year.
   • Expressing gratitude to listeners for their support and feedback.
   • Encouraging listeners to send in comments, questions, and topic suggestions.

Listener Engagement:

• Listeners are encouraged to send comments, questions, and topic suggestions to [email protected].
• If a listener's idea is used on air, they will receive a small present.

Closing Remarks:

• Reflecting on the end of 2024 and looking forward to 2025.
• Wishing everyone a happy holiday season and a prosperous new year.

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