We’ve got a party episode today. We welcome Rob Williams of Workshop and Folyo. Allan Branch joins us later on in the episode when we discuss his time with Less Accounting.
[tweetthis]There are pros and cons to both the service and the software side of things. - Brian[/tweetthis]
Today’s topic was primarily pricing. How to price effectively, why to price at a certain level, and what pricing can do for your business. This episode was a great discussion on how value to the customer is reflected in the pricing of a service or product. We had some great insights today and maybe we’ll help you decide how to price your own service or product.
Here are today’s topics:
Rob’s service Workshop. What is it?Why Rob has recently changed the pricing of the service.The art of pricing.How pricing attracts the “right” clientele.What is Folyo?To do or not to do a Free Trial.What is Audience Ops Calendar?How to offer value to a customer.Catching up with Allan Branch.Why you are always beholden to somebody.Why Allan and his team sold Less Accounting.[tweetthis]If you want to tie pricing to value isn't that [revenue] the ultimate value? But no one does it! - Jordan[/tweetthis]
Resources Mentioned Today:
Foylo
Workshop
Less Everything
Carthook
Audience Ops Calendar
As always, thanks for tuning in. Head here to leave a review in iTunes.