Tim Ash rips away the romantic illusions and exposes the raw, evolutionary psychology behind modern relationships in his new book Primal Dating: The Unflinching Evolutionary Psychology Guide To Modern Relationships.

Prepare to confront "the lie of rationality" as Ash reveals how your deepest instincts, not your conscious desires, truly drive your romantic choices. This isn't just another dating guide; it's a revolutionary look at why we love, why we bond, and why the dating world feels like an impossible game. You'll discover:

• How ancient biological drives shape your every romantic interaction.
• The profound impact of cultural conditioning on your dating life.
• Why technology has turned modern dating into a bewildering "hellscape."
• The crucial role of authenticity and "mate value" in attracting the right partner.

Simply put, Primal Dating is the unflinching, eye-opening guide you desperately need to navigate today's complex romantic landscape. Stop guessing and start understanding. Your love life will never be the same.