In this episode of Whiskey & Windage, we’re joined by Steve Morgan from Primary Arms Optics for a deep dive into one of the most recognizable optics brands in the industry. We break down the full Primary Arms lineup, including the SLx, GLx, and PLx series, and discuss how each optic line is designed to meet the needs of different shooters, from entry-level enthusiasts to experienced professionals.

Steve explains what goes into optic design, including glass selection, reticle development, durability standards, and how Primary Arms approaches performance and value across red dots, prism optics, and magnified scopes. We also talk about how user feedback, real-world testing, and evolving shooting applications influence new product development.

To wrap things up, the conversation shifts toward the future of optics manufacturing, emerging technology, changing expectations from shooters, and where Steve believes modern rifle optics are headed next. Whether you’re researching your next optic or just want a behind-the-scenes look at how quality optics are made, this episode delivers insight, education, and industry perspective.