Join me this week to dive into the importance of understanding yourself as a creative and a business owner before building your surface pattern design business. Knowing what you enjoy and what you don't is crucial in crafting a business model that feels authentic and sustainable. We will explore various pathways for designers, from working with studios to running an online shop, and share insights on how to align your portfolio with the right market to attract your dream clients.

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

In this week's episode, I touch on the importance of creating a market-aligned portfolio, especially when pitching in the fashion industry. I also extend an invitation to my free webinar, where I'll be offering a DIY version of my signature course. This episode highlights how crucial it is to view pitching as a numbers game and to develop your art from the inside out to resonate with your target audience!

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

In this inspiring episode of the Print Life Podcast, I sit down with Catherine Wise, a seasoned fashion, print, and graphic designer. Catherine shares her journey from fine arts to becoming a trend book designer and eventually embracing a freelance career. Her experiences in teaching at UK fashion and textile courses and offering specialized training highlight the intersection of education and industry expertise. Catherine's story is not just about design but also about adapting and thriving through personal challenges, providing valuable insights for anyone in the creative field. Join me, Leslie Kenehan, for this engaging conversation on navigating the complexities of the print design industry.

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

Welcome to another episode of the Print Life podcast! I'm Leslie Kenehan, Creative Director at White Buffalo Studio. In this episode, I dive into what I believe are the five most important focus areas for surface pattern designers looking to build a thriving business. Whether you're just starting or pivoting to a new niche, this episode covers defining your style, layout mastery, market alignment, brand building, and the power of consistency. I'll share insights from my experience to help you navigate the journey of building a creative career and growing your business in this dynamic industry.

Join me for actionable advice on enhancing your skills and mindset to attract dream clients, increase sales, and build a sustainable business.

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

Hi everyone, I'm Leslie Kenehan, your host of the Print Life podcast. In our 100th episode of the Print Life Podcast, I found it fitting that we discuss The Long Game and the truth about what really goes in to building a business you love. 

In this episode, we delve into the necessity of preparation to meet opportunities in surface pattern design. From identifying the right opportunities to understanding and preparing for your desired career path, I'll cover essential strategies for growth and sustainability. Tune in to discover how to attract dream clients, increase sales, and genuinely enjoy the process of growing your creative business. Join me as we debunk myths and set the stage for real, fulfilling success in the world of print design.

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

Welcome back to the Print Life podcast! In today's episode we will dive into the story of Rebecca Woolbright.  Rebecca is a licensed surface pattern designer and the artist behind the brand Rebecca Jane Woolbright. Her goal is to wrap the world in color. She is obsessed with patterns and symmetry and enjoys the process of manufacturing her own products to sell in stores worldwide.

After seven years creating art for products, she started guiding other artists in the process of sourcing their own products overseas through small groups, online courses and live summits.

Rebecca shares how she embraced licensing, tackled manufacturing, and ventured into teaching others. We explore her unexpected journey from business ownership in Hawaii to becoming a surface pattern designer, her strategic approach to pitching and product placement, and the gratification of seeing her work in stores. Rebecca's story is a testament to the power of persistence, creativity, and learning from the journey. Tune in to hear how she balances product creation, licensing, and education to build a thriving creative business.

Catch Rebecca on Instagram: @rebecca_jane_woolbright - and stay tuned for Rebecca's upcoming boot camp at manufacturerawesome.com

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

Join me for an exclusive conversation with Fashion Print Design Agent, Nadine Stenovitch. With over two decades of experience in the industry, Nadine brings a wealth of knowledge to the table. As the owner of The Scoop In Design, she represents some of the best print studios in London. But that's not all – when she's not curating stunning art in LA or managing her online shop on the Pattern Cloud, you'll find her in France, renovating a 200-year-old chateau alongside her husband and pup.

Main Episode Points:

• Exploring the intricate world of fashion print design through Nadine's seasoned perspective.
• Delving into topics ranging from pricing strategies to cultivating a signature style in a competitive landscape.
• Gaining valuable insights into the evolving trends and transitions within the industry.
• Uncovering the secrets to success and longevity in a dynamic marketplace.

Whether you're a seasoned professional or an aspiring artist, there's something for everyone in today's episode.

Thank you for tuning in. Let's dive into the conversation with Nadine Stenovitch!

You can follow along for more at:

https://www.instagram.com/thescoopindesign/?hl=en
https://thescoop.thepatterncloud.com/home.php

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

Join me this week as we delve into a crucial aspect of success: the art of letting go. Often, we find ourselves holding our goals so tightly, yearning for quick results. However, in this episode, we explore how releasing that pressure can lead to greater achievements.

Success often comes from finding a balance between ambition and patience. By letting go of the need for immediate results and embracing consistent practice, we can pave the way for long-term growth.

Thank you for tuning in. Until next time!

Leslie Kenehan

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

Welcome to another episode of the Print Life Podcast, where we delve into the realms of art, design, and the fashion industry. Today, we discuss a topic that is dear to our hearts - the significance of embracing artistic integrity and exploring design in all its forms.

Main Episode Points:

• The idea of getting comfortable enough in your own artistic integrity to look at other artists' work.
• The importance of studying good design, art, and aesthetics in various forms: catwalk, surface pattern design, print design, graphic art, or graffiti art.
• The value of being informed by the catwalk and the marketplace, which can be just as beneficial and inspiring as other sources.
• The significance of understanding what our clients see, determining what they might be after for their next buys, and aligning with their audience's tastes.

I hope this episode has inspired you to embrace artistic exploration and integrity in your own way in your work. If you'd like to discuss this topic further or join us on the podcast, don't hesitate to reach out and book a call.

See you next time!

Leslie Kenehan

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

In this episode we get to know Roberta Montorfano, founder of Betta Designs. Roberta is an Italian-Mexican artist. Raised in Como, Italy, she grew up steeped in the vivid interplay of colors, textiles, history, and art.

For Roberta, the art of storytelling is embodied in design, art, photography, and colors.  

After immersing herself in textile design for five years in Italy, and actively participating in textile fairs across the globe, a turning point emerged in 2013. Fueled by a deep-seated passion and the pursuit of her dreams, she made the choice to pack her bags and set her sights on Sydney. 

After a few years of calling Australia home, Roberta created her studio, Betta Design in 2015. She believes that everyone can tell stories through design, art, photography and colours. That they are all a portrait of your soul, history, family and generation you carry with you.

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/