In this episode we dive into the crucial role of market research in connecting with clients and boosting your sales as a surface pattern designer. Understanding the significance of knowing your market to establish strong relationships and make informed decisions that align with current trends and client needs.

Learn why understanding your market is crucial for building client relationships.
Strategies to develop designs that resonate with your target market and increase your magnetism in the marketplace.

Key Takeaway:

Mastering market research isn't just about knowing what to design—it's about developing a keen sense of what your client wants and how you can cater to those needs effectively.

Leslie shares insights from her experience and the Print Life Membership, guiding you on how to leverage market research in your career as a surface pattern designer.

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• Join the Print Life Membership: https://printlife.io
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In this episode of the Print Life Podcast we are diving in to the power of niching down for creative entrepreneurs. Are you struggling to attract your dream clients or feeling overwhelmed by your business? It might be time to refine your focus.

We will cover:

• The importance of narrowing your niche
• How to gain traction faster by specializing
• Tips for streamlining your creative business to achieve sustainable growth

Here's a sneak peek: "It’s important to start to look at our business. If it’s feeling like it’s running away from us, or if it’s not giving us what we need from it, and really ask ourselves, am I a little too broad in my offerings?"

Tune in now to learn how focusing on your niche can transform your business and set you on the path to success!

https://printlife.io/style

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• Join the Print Life Membership: https://printlife.io
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In today's episode, we dive into a theme I am seeing not only within myself but within our creative community: the art of returning to ourselves. As we navigate different seasons of life, it's crucial to reconnect with the love for what we do, allowing us to be intentional and release the grip of burnout. We'll explore the importance of pulling back, reassessing, and realigning with our creative passions.

We discuss how being intentional with our work and business is deeply rooted in feeling harmonious within our creative selves. Over time, the work you create will become significantly more impactful when you take the time to play, explore, and find simplicity and passion in your process.

We'll also touch upon the current landscape of social media platforms, the rise of AI, and how to discern what deserves your energy and what doesn't. It's about not succumbing to fear and instead, reclaiming control over your creative journey. You are the master of your future, and this episode is here to remind you of that power.

Enjoy the episode, and let's reconnect with the essence of our creative selves.

https://printlife.io/style

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If you have ever found yourself looking ourward and allowing yourself to get tripped up on your journey when you begin comparing youreself to others? What if I told you that comparison can be a powerful tool for growth? Instead of judging yourself against others, try seeing it as a window into what's possible for you. When you shift your perspective, comparison becomes so expansive, not limiting.⁠
⁠
So today, let's approach comparison with curiosity and excitement. See it as a glimpse of what you can create, and let it empower your path forward. ⁠
⁠
Your creative potential really is endless. Let's keep pushing those boundaries and embracing growth.

https://printlife.io/style

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• Join the Print Life Membership: https://printlife.io
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In this episode, Leslie discusses the intricacies of building an email list and maintaining it for surface pattern designers.  You will learn comprehensive strategies on how to effectively engage with an audience, convert leads, and maintain clients. 

https://printlife.io/style

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• Join the Print Life Membership: https://printlife.io
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Join me this week to dive into the importance of understanding yourself as a creative and a business owner before building your surface pattern design business. Knowing what you enjoy and what you don't is crucial in crafting a business model that feels authentic and sustainable. We will explore various pathways for designers, from working with studios to running an online shop, and share insights on how to align your portfolio with the right market to attract your dream clients.

https://printlife.io/style

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• Join the Print Life Membership: https://printlife.io
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In this week's episode, I touch on the importance of creating a market-aligned portfolio, especially when pitching in the fashion industry. I also extend an invitation to my free webinar, where I'll be offering a DIY version of my signature course. This episode highlights how crucial it is to view pitching as a numbers game and to develop your art from the inside out to resonate with your target audience!

https://printlife.io/style

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• Join the Print Life Membership: https://printlife.io
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In this inspiring episode of the Print Life Podcast, I sit down with Catherine Wise, a seasoned fashion, print, and graphic designer. Catherine shares her journey from fine arts to becoming a trend book designer and eventually embracing a freelance career. Her experiences in teaching at UK fashion and textile courses and offering specialized training highlight the intersection of education and industry expertise. Catherine's story is not just about design but also about adapting and thriving through personal challenges, providing valuable insights for anyone in the creative field. Join me, Leslie Kenehan, for this engaging conversation on navigating the complexities of the print design industry.

https://printlife.io/style

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Welcome to another episode of the Print Life podcast! I'm Leslie Kenehan, Creative Director at White Buffalo Studio. In this episode, I dive into what I believe are the five most important focus areas for surface pattern designers looking to build a thriving business. Whether you're just starting or pivoting to a new niche, this episode covers defining your style, layout mastery, market alignment, brand building, and the power of consistency. I'll share insights from my experience to help you navigate the journey of building a creative career and growing your business in this dynamic industry.

Join me for actionable advice on enhancing your skills and mindset to attract dream clients, increase sales, and build a sustainable business.

https://printlife.io/style

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• Join the Print Life Membership: https://printlife.io
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Hi everyone, I'm Leslie Kenehan, your host of the Print Life podcast. In our 100th episode of the Print Life Podcast, I found it fitting that we discuss The Long Game and the truth about what really goes in to building a business you love. 

In this episode, we delve into the necessity of preparation to meet opportunities in surface pattern design. From identifying the right opportunities to understanding and preparing for your desired career path, I'll cover essential strategies for growth and sustainability. Tune in to discover how to attract dream clients, increase sales, and genuinely enjoy the process of growing your creative business. Join me as we debunk myths and set the stage for real, fulfilling success in the world of print design.

https://printlife.io/style

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• Join the Print Life Membership: https://printlife.io
• Follow on Instagram: https://www.instagram.com/printlifeofficial/