In today's design landscape, establishing an online shop is more crucial than ever, whether you're a freelancer or a seasoned studio. The Pattern Cloud eliminates the ambiguity of setting up your online print shop, providing a comprehensive solution from inception to execution.

Join me for an insightful interview with James Hartley, Tracy Brown, and Sophie Rolley, where we delve into their individual studios' journeys and unravel the genesis of The Pattern Cloud. As a game-changer in the industry, The Pattern Cloud sets a new standard, catering to the high expectations of clients when they shop prints online.

Get firsthand insights, exclusive behind-the-scenes stories, and learn how The Pattern Cloud is revolutionizing the online print sales landscape.

Don't miss this episode to gain invaluable insights! And if you decide to join, click the link to their site below to access their latest deal for designers to join.

https://www.thepatterncloud.com/

(I am not an affiliate for the Pattern Cloud)

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

Join me today to learn how you can take just 20% of your time weekly to focus on tasks that will move the needle in your creative career. This is something we do in the Print Life Membership and has been responsible for much success in my own career, studio and print agency. Take it from someone who runs multiple businesses during part time hours....this rule is key!!

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

In the world of surface pattern design, there's this funny idea that choosing a unique path boxes you in. But what if I told you that it is in choosing a path is more like a secret superpower? Join us in this episode as we let you in on the not-so-serious secret of wrapping your creativity with intention, authority, and a big boost of confidence. Get ready to discover what can transform your design career from overwhelm to creative flow. 

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

Join me today to chat about how a simple shift in the way you look at your numbers, where you spend your time and managing expectations can support you in staying the course in your freelance business.  Go from hobbyist to business owner with these small tweaks in how you look at your income, your numbers, followers or client list. 

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

In today's episode of the Print Life Podcast, we delve into the ever-evolving landscape of the surface pattern design industry and discuss essential strategies for success in your career. With some trade shows discontinuing, it's important to adapt to the changing industry dynamics.

We explore the significance of trade shows in our industry and the implications of their evolving status and outline some key marketing strategies that can support you going forward.

• Email Marketing
• Establishing an Online Shop
• Collaborating with Studios on Consignment
• Building a Strong Art and Design Practice

Regardless of your chosen strategy, a strong presence on social media platforms is essential in today's digital age and demands a commitment to long-term planning and consistency. Every choice you make should align with your ultimate business goals.

Thank you for joining us on this journey, and remember to stay inspired and keep creating.

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

Welcome to another episode of "Design Tip Friday"! 🌟 

Today's design tip revolves around the idea of creating multiple motifs for your designs before you put them into repeat. We can often get stuck in creating just a few motifs and putting those into repeat which can often end up looking a little cheap or have that 'stamped on' feel. 

Join me today for a quick chat on how you can add a bit more personality and variety to your designs by leaning in to imperfections in your art.

Happy Friday! 🌟

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

Welcome to todays Artist Interview with  freelance fashion print designer, Alex Solly.

Alex worked in-house as a designer for 10 years, working for a variety of high street suppliers, brands and retailers, before making taking the plunge and going freelance about 3 years ago.

Working predominantly with the high street womenswear market, she has a commercial hand and loves creating florals, animal prints and textures.

Join us today to chat about Alex's creative journey so far, what she has been up to and a bit of advice to those of you who are thinking about going freelance. Alex is a wonderful example of how freelancing in this industry is not only possible, but fulfilling. Want to follow along her creative journey? Head over to https://www.instagram.com/alexsollydesign/

Enjoy!

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

In this special episode of the Print Life Podcast, we're bringing you an exclusive recording of one of our live workshops from the PLM members' area. Although this workshop includes visuals, the valuable insights and techniques shared are extremely relevant for surface pattern designers who work with briefs or face challenges in this area.

During the workshop,Leslie will dive in to the intricacies of working with a design brief. She shares her years of experience and knowledge, providing valuable tips and strategies to help designers not only understand but excel in this crucial aspect of the industry.

Whether you're a seasoned professional or just starting in the world of surface pattern design, this workshop will offer valuable insights into working effectively with briefs, refining your design process, and ultimately elevating your career.

So, grab your favorite notebook and a cup of coffee and let's dive in! 

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

Welcome to another episode of "Design Tip Friday"! 🌟 

Today's design tip revolves around a concept that can be a real game-changer for creatives: the power of focus. I get it; we're bursting with ideas and a burning desire to see them all come to life. We want everything we chase to be a success, and often we are wanting to see those results quickly. But when things don't pan out as expected, we're left scratching our heads, wondering where we went wrong.

The truth is, oftentimes, success is a result of giving undivided attention to one thing at a time. It's about embracing the beauty of a niche, dedicating ourselves to it, and watching it flourish. So today, let's focus on choosing just one thing and doing it exceptionally well, which can be the key to unlocking our true potential.

Happy Friday! 🌟

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/

Have you ever felt the nagging pull of imposter syndrome? If you're a creative, chances are you have. In our latest podcast episode, we sit down with Elizabeth Silver, a seasoned surface pattern designer, who sheds light on this all too familiar feeling. With a career spanning two decades, Elizabeth shares her journey from academia to the corporate world and finally to freelance designing. She doesn't shy away from discussing the challenges, including the often daunting disconnect between time invested and monetary payback in the art licensing realm.

Elizabeth advocates for stepping into your role as a designer and the importance of patience—after all, success is a long-term game. So, come along for this insightful conversation, and who knows? You might pick up the inspiration you need to take your design career to the next level!

About our guest:

Elizabeth Silver is a professional surface pattern designer with 20 years in the industry. Her colorful patterns and illustrations are regularly featured in major retailers like Target, Michaels and Walmart and she licenses with over 30 partners. She uses her experience in numerous product categories to teach beginner surface pattern designers how to move past overwhelm and obstacles to create a profitable creative business through courses, Youtube and blog content.

https://www.elizabethsilver.com/patternblog

https://www.youtube.com/c/ElizabethSilver

Ready to find your niche?
Join me for Find Your Niche—a free 3-day challenge to help you define your space in the surface pattern design industry with purpose and direction.

👉 https://lesliekenehan.com/nichechallenge

Stay Connected:

• Join the Print Life Membership: https://lesliekenehan.com/printlife
• Follow on Instagram: https://www.instagram.com/lesliekenehan/