Why does everything feel urgent, and how do you know what truly deserves your attention? In this episode, David Morelli and Alexandria Ravencroft dive into the prioritization paradox—the conflict between long-term goals and the relentless pull of immediate demands. They explore how urgency culture hijacks our focus, why some tasks feel more important than they are, and what it really takes to break out of reactivity. Drawing from their experience in coaching leaders across industries, they offer practical ways to shift your mindset, align with your team or manager, and create space for what matters most. If you’re tired of putting out fires and ready to lead from a place of clarity and intention, this conversation is a must.