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Our episode guest is Laura Ries, president at Ries & Ries. Laura is a branding guru and the bestselling author of “The Fall of Advertising & the Rise of PR.”

Five things you’ll learn from this episode:

1. Why should I lead with PR before advertising when launching a campaign or brand?
2. What is the importance of brand positioning?
3. Why should companies try to go “all in” when launching a brand? 
4. What are some brand hits and misses when it comes to brand positioning? 
5. Why should only well-established brands spend money on advertising? 

Quotables

• “The best thing for news value are new categories because really people don’t care about brands. They care about categories, and that’s what the media covers.” — @lauraries
• “Intentionally not doing advertising when you’re launching a brand is actually incredibly important.” — @lauraries
• “One of the reasons brands take so long and why PR is so essential: it’s because it takes time to get in the mind.” — @lauraries
• “Staying safe isn’t how you get in the mind of the consumer. It’s not how you engage with them. Being all in is the way to go.” — @lauraries

If you enjoyed the episode, would you please leave us a review?

Contact info and resources:

• Twitter: @lauraries
• LinkedIn: https://www.linkedin.com/in/lauraries/
• Website: ries.com
• Books
  • The Fall of Advertising and the Rise of PR
  • Visual Hammers

 Additional Resources:

• ReviewMaxer: http://reviewmaxer.com
• Axia Public Relations: https://www.axiapr.com/ 

 About your host Jason Mudd

On Top of PR host, Jason Mudd, is the CEO and managing partner of Axia Public Relations. He is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in 2002.

Presented by: ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.