E453: Private equity people and other people in financial institutions are extremely price insensitive.

On a recent My First Million podcast (https://youtu.be/qWQZpgnjlLA?si=QwGI1Qj-UdQs3N4G), Jesse, the guest, shares how PE firms and others will pay tens or hundreds of thousands of dollars for digital marketing expertise and reports that don’t take much time.

What they’re paying for is assurance that their deals, worth tens or hundreds of millions, or more, are worthwhile. So the tens or hundreds of thousands of dollars are worth it.

But if you’re a digital marketing expert, how do you get in with PE people in order to sell to them?

That’s what this episode is about.

It’s a hack that anybody anywhere can do to sell to some of the most price-insensitive people and make a bunch of friends along the way.

Mentioned in the show - my networking guide for selling: https://edwardsturm.com/articles/three-year-networking-experiment/

00:00 Introduction to Price Insensitivity in Finance 00:25 The CB Insights Pricing Strategy 01:17 Digital Marketing Savvy and Podcast Audience 01:56 Networking With Blockchain Events 04:05 How to Build a Network in Private Equity 05:00 Overcoming Imposter Syndrome 05:46 Taking Over and Growing Meetup Groups 09:34 Remote Meetup Takeovers for Backlinks and Awareness 14:48 Chicago Blockchain Meetup Story and Easy Backlinks 16:40 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#digitalmarketing #performancemarketing #consultinghacks #mediabuying