Jay Parsons is a professor and farm and ranch management specialist in the Department of Agricultural Economics at the University of Nebraska-Lincoln. 

For agricultural producers, decision-making plays an important and everyday role in the operation. Making decisions in such a dynamic industry that includes uncertainties such as weather, government policies, and competing short- and long-term objectives, illustrates the benefits for farmers and ranchers to develop proactive, consistent decision-making skills designed to produce the desired outcomes.