<p>Manu Mathew was the founder and CEO of Visual IQ, a digital multi-touch attribution company that rose with the programmatic tide and was acquired by Nielsen in 2017. However the MTA segment suffered a huge blow when Google stopped allowing its DoubleClick ID to be linked to ad server log files. </p>

Manu Mathew was the founder and CEO of Visual IQ, a digital multi-touch attribution company that rose with the programmatic tide and was acquired by Nielsen in 2017. However the MTA segment suffered a huge blow when Google stopped allowing its DoubleClick ID to be linked to ad server log files.

<p>Manu Mathew was the founder and CEO of Visual IQ, a digital multi-touch attribution company that rose with the programmatic tide and was acquired by Nielsen in 2017. However the MTA segment suffered a huge blow when Google stopped allowing its DoubleClick ID to be linked to ad server log files.&nbsp;</p>

Problems Of Attribution, With Manu Mathew

AdExchanger Talks is an advertising and marketing technology podcast from AdExchanger, the leading voice in ad tech. Listen in as AdExchanger's award-winning editorial team, led by Managing Editor Allison Schiff, interviews industry leaders and explores the issues and trends that matter to brand marketers, ad agencies, publishers, media companies and technology providers.

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Problems Of Attribution, With Manu Mathew

Problems Of Attribution, With Manu Mathew

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