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Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success episodes
- Market Proof: Prove Your Product to Market Fit
How could you be sure that your product or idea will sell? You cannot always rely on friends and family to tell you the truth, because they might not be realistic with their assessments: either be too encouraging without considering the follies in your idea, or too scared for you to fail and lose money and resources that they could discourage you. There are many obstacles in the way to making it happen, including the facts to consider before diving all in and manufacturing your product. From our collective study of research done by Harvard Business Review, Inc., Forbes, and Entrepreneur, over 68% of product launch failures are caused by having the wrong product for the wrong market– your product might be good, but it is not matched to your market. If you are an inventor, product designer, or small business owner considering to sell a product or service, it is essential for you to know how to prove your product to market fit with market research, a/b testing and other methods to avoid the risk of product launch failure.
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14 min - Figure Out Your Product Brand First
What is product branding, and why does it need to be the first thing you figure out before launching your business? Branding is not necessarily about who you are, it is about how people perceive you. As much as you would like to be in full control of your brand identity, it will all really depend on how your audience sees your brand. That is why it is vital to consistently check market perception, so you can constantly align your brand messaging and reach your targets. Big brands like Procter and Gamble, Coca Cola, and others recognize the importance of knowing their core brand identity, so that they can adjust their marketing plans accordingly and be most efficient when acting on them. Do not fully equate branding with logos, colors, and design– they are just visual expressions of your brand. Taking the time to truly have a deeper understanding of what your brand stands for and who your target market is will enable you to create and effectively implement a business and marketing plan that will help you reach your business bottom line quicker.
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Join the Product Launch Hazzards community today:
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- Product Launch Hazzards LinkedIn
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- Product Launch Hazzards Youtube
14 min - The 7-P Process to Launching Your Product
Product developers, inventors, marketers, entrepreneurs, and curious listeners, lend us your ears: the success of your product does not rest on how passionate you are or how great you think your product is. There is a fundamental process that you must follow, which involves having the right things, in the right order, and the right resources before going deeper into the rabbit hole. Here at Product Launch Hazzards we give you the right resources through our membership Expert Office Hours podcast, where our seasoned industry experts answer your questions by sharing their insider know-how– and on this episode we will put these resources into context by tackling the fundamental 7-P process of product launching. We have done this over 250 times throughout our careers as product innovators and entrepreneurs, and we will impart the lessons we have learned from studying and researching other people’s as well as other companies’ product development process. Discover how we came up with the 7-P process, how we put it in the right order and how you can save precious time and resources by applying it.
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45 min - Asset Building Product Design
In the consumer retail market where 7 out of 10 consumer product launches fail and less than 2% of inventors ever make any money, the odds are stacked against you. But with some Product Launch Hazzard protection tips and Success By Design tactics, you can reduce risk and defy the odds as you go from Product Idea to Big Brand to Sold. Tracy Hazzard, Product Launch Expert in the Product Launch Hazzards membership community, dives deep into a proven formula that helps optimize processes and maximize your resources so you can out-source, out-design, and out-profit your competitors. It has been applied to virtually all types of consumer product categories, and mastering its fundamentals is the first step to retail sales success. These solutions were firmed up from years of practical experience in working with big and small brands.
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- Here’s How »
Join the Product Launch Hazzards community today:
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- Product Launch Hazzards Youtube
54 min - Should You Do It: Prototyping, Selling, and Everything in Between
We have seen a lot of startups fail and close shop after only a few years because of one fatal mistake: not having enough information before taking a deeper dive into launching their product or business. Falling in love with your idea or product can run you out of business early in the game. There is nothing bad about being passionate about what you do, but it must always be coupled with the proper mindset to avoid losing precious time and money. When entrepreneurs make an emotional decision, they sometimes choose not to see the pitfalls of their plan, glossing over any kind of objective criteria to properly evaluate the feasibility of their business venture. Guest Experts on the Product Launch Hazzards membership Expert Office Hours podcast guides business owners like you so you will know how to sift through all necessary information for review before proceeding to the next step, identify necessary revisions, and ultimately know how to determine whether your product launch is a go or a no-go.
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- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
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- Product Launch Hazzards Youtube
47 min - Avoid These Top 10 Product Launch Hazards
We have seen far too many entrepreneurs, small business owners, product designers and marketers fail in business because of fundamental mistakes made before launching their products or services. Over the years, we have gained an in-depth understanding of what it takes to succeed in launching as well as marketing products by studying, researching, and observing processes that have allowed us to spot the top 10 product launch hazards that can delay, derail, and sink a business into oblivion. These mistakes are so common among startups because they seem so small and insignificant, but committing them can cost a business owner a lot of unnecessary time, money and effort. We will guide you on how to steer clear of these product launching mistakes so you can out-design, out-source, and out-profit your competition.
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- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
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- Product Launch Hazzards Youtube
40 min - Want Product Launch Success? Meet Your Product Launch Protection Experts Tom Hazzard & Tracy Hazzard
7 out of 10 consumer product launches fail and only 2% of all inventions make any money. Launching products is full of pitfalls and failure points. The odds of product launch success are not in your favor. Insiders and big brands not only know but can outspend and survive when they make mistakes. Find out how product launch experts like Tracy Hazzard and Tom Hazzard with 26 years as consumer product designers for big and small brands – on-line and in-store, flip the odds, build in protective measures and resources, and guide you on what you ‘don’t know that you don’t know’ so you can avoid rookie errors, save valuable market time, spend less money, and successfully launch into a big acquirable brand.
Love the show? Subscribe, rate, review, and share!
- Here’s How »
Join the Product Launch Hazzards community today:
- ProductLaunchHazzards.com
- Product Launch Hazzards Facebook
- Product Launch Hazzards Twitter
- Product Launch Hazzards LinkedIn
- Product Launch Hazzards Pinterest
- Product Launch Hazzards Youtube
51 min
About Product Launch Hazzards – The Right Things in the Right Order with the Right Resources for Your Retail Success
From the publisher's feed
Explore the retail and ecommerce product launch formula to out-design, out-source, and out-profit your competition. New Consumer product launches are inherently risky, and the odds of success are…
not in your favor. 7 out of 10 consumer product launches fail; 14 out of 15 products on the home shopping channels fail; less than 2% of inventions ever make any money. In this podcast, and within the Product Launch Hazzards community, Inc. Columnist and product launch expert Tracy Hazzard, and industrial designer and product development expert Tom Hazzard, share the product launch formula, strategy, and resources that flip the odds and will make your product launch successful. The best products rarely win at retail, but the best product launch strategy does. After designing and developing 250 products that sold over 2 Billion dollars at ecommerce and mass market retail, the Hazzards know what makes a product launch successful. They know how to design out costs, how to design out risk, and how to design products that out sell the competition. Every week they will share the ‘the hazards’ of product launching, the keys to market fit, sourcing tactics, and expose you to the product launch team who really know what it takes to make it. International sourcing is full of pitfalls, what you don’t about product compliance, consumer product safety standards, proper documentation, strategic relationship building, you put your ability to deliver a safe, high quality product into the market, at great risk. Our experts have spent decades sourcing from Asia, and around the world. They share with you not only what can go wrong, but how to source your products using the best product development, quality control, IP security, and relationship building techniques. Tracy & Tom believe that turning your products from a liability to an asset, can build big brand valuation. With the right mix of product intellectual property – copyrights, trademarks, and patents, you can make your brand more valuable and competitive proof.Discover how the right things, in the right order, with the right resources defies product launch odds and will help you out design, our source, and out profit your way to retail success. Product Launch Hazzards is right for you, if you need help from a like-minded product launch expert community to teach you, support you, and answer your questions. If you need ongoing product launch advice, but can’t afford retainers, or the time to find and vet the right experts, then the free Product Launch Hazzards community is right for you. If you have been looking for a product launch mastermind in a no sales pressure environment, who will put you, your product, and your brand first, then please join us now.