Product Startup

Product Startup

By Kevin MakoBusinessEntrepreneurshipArtsMarketingDesign
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Product Startup episodes

  • 030: Launching a product with $500 and no industry knowledge, Josh Smith of Libertine Fragrance

    Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/030-launching-a-product-with-500-and-no-industry-knowledge-josh-smith-of-libertine-fragrance-the-product-startup-product-development/

    We explore how Josh started the business with infinite possibilities (near infinite scents) and broke down other brand's successes. His early challenge: educating customers on unisex scents
    57 min
  • 029: Making a Social or Environmental Impact with Our Business, Adam Force of Change Creator

    Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/029-making-a-social-or-environmental-impact-with-our-business-adam-force-of-change-creator-the-product-startup-product-development-for-small-business/

    Having a focused impact on smaller problems - you don't need to find a cure for cancer or end world hunger. Changing a cultural behavior to address to root of a problem. Common characteristics of social entrepreneurs - courage, persistence,
    52 min
  • 029 - Making a Social Impact on the World through Business with Adam Force of Change Creator - The Product Startup: Product development for small business

    Adam force is the founder of Change Creator, a digital magazine and premium resource for social entrepreneurship. I invite Adam on the show today because I’ve always wanted to make a larger impact on the world and wanted to explore this tug of war relationship between pure capitalism and social responsibility. Through his magazine and podcast, Adam teaches how to build a business that positively impacts the world and doing meaningful work. 
    In this episode, we learn about

    * Most social entrepreneurs are inspired by their travels - and use their experiences to focus their thoughts and re-evaluate their path in life, their connection to people and to nature
    * The businesses he tried that failed over four years - rainforest protection, hemp water bottles
    * How Adam uses his skills around business development, user interface design, and branding
    * How giving to a cause is different than solving a lasting problem and changing lives
    * "How do I change the system so the root cause of the problem is eliminated?"
    * Having a focused impact on smaller problems - you don't need to find a cure for cancer or end world hunger
    * Gavin Armstrong - Lucky Fish, curing iron deficiency in Cambodia (and the world) using a fish made from sustainably-sourced iron
    * Changing a cultural behavior to address to root of a problem
    * Common characteristics of social entrepreneurs - courage, persistence, love for travel and experiencing new things
    * Kenton Lee - Shoes that Grow
    * Jacquie Berglund  - Finnegans Beer Company
    * Adam's failed attempts: Using existing research and overcoming challenges with his initial product - hemp water bottles 
    * Why the environmentally friendly bottles weren't wasn't a fit for Adam, and why he moved on into a conscious news blog 
    * Figuring out the direction to go, based on his own skillset
    * When to quit versus push through?
    * Going through life and work with tunnel vision, and breaking out of that
    * Defining success for yourself
    * Finding mentors and peers to learn from
    * Creating content to drive traffic- what is your audiences greatest fear or greatest wish (the end result)?
    * Don't be afraid to continually assess yourself, and take a self-inventory of your values and things that frustrate you about the world
    * Align the problem you want to solve with who you are as a person and what you believe in
    * Invest in yourself and show up every day


    Links and resources mentioned in this episode

    * Website

    * changecreatormag.com


    * Social Media

    * Twitter: @Change_Creator
    * Facebook: facebook.com/changecreator
    * Google Plus: plus.google.com/115393230880446045338


    * Books

    * Making Good by Billy Parish
    * Secrets ...
    51 min
  • 028: Getting into HSN - the Home Shopping Network with Lisa Ruiz of Credible Products

    Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/028-getting-into-hsn-the-home-shopping-network-with-lisa-ruiz-of-credible-products-the-product-startup-product-development/

    How Lisa tested her products against competitors and stayed objective to improve her product's performance. We also cover Lisa's approach to protecting her ideas, patenting and trademarking what she can and publicly disclosing ingredients to put her cu...
    56 min
  • 027: Inventing the Arctic Stick & Crowdfunding with Brandon Adams of Keys to the Crowd

    Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/027-inventing-the-arctic-stick-crowdfunding-with-brandon-adams-of-keys-to-the-crowd-the-product-startup-product/

    How Brandon focused on the crowdfunding aspect after his own product launch to help others grow their business. We cover the three main mistakes most people make on crowdfunding campaigns and what makes a really good video that captivates your audience.
    47 min
  • 026: Developing Shoes with Removable Heels, Tanya Heath of Tanya Heath Paris

    Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/026-developing-shoes-with-removable-heels-tanya-heath-of-tanya-heath-paris-the-product-startup-product-development-for/

    Why creating a multi-height shoe was a design and engineering problem (it took 2-1/2 years of research and development to solve) and how Tonya used feedback and testing to improve on the designs, early in the development process.
    51 min
  • 025: Industrial designer turned product-based business owner, Robson Splane of the Prorise Seat Assist

    Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/025-industrial-designer-turned-product-based-business-owner-robson-splane-of-the-prorise-seat-assist-the-product-startup/

    Why Robson turned down a large licensing deal after 1-1/2 years of negotiations to manufacture, market and sell the product himself and how the company chose its product line by identifying markets that were doing well in the 2008 downturn.
    49 min
  • 024: Aligning passion & business with Terry Lin of Forever Home Blankets

    Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/024-aligning-passion-business-with-terry-lin-of-forever-home-blankets-the-product-startup-product-development-for-small/

    Terry got into social entrepreneurship by volunteering at an animal rescue. We learn how he started through Instagram account and Kickstarter. We also get into finding manufacturers and getting better pricing on smaller orders.
    50 min

About Product Startup

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The Product Startup Podcast is the hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product…