How Megan developed the prototypes for WINK based on publically-available research and started her small business for under $2000. Megan talks about testing the proof of concept with a small group of users and finding a contract manufacturer and fulfil...

Why Matt and his wife decided to buy Joan's Caramels and how they are working with local wineries to infuse caramels with their wine. We also get into increasing sales for both businesses by creating a unique product and selling to companies direct vi...

How Susana and Caroline saw a niche in the market and formed a partnership - as cosmetologist and client. How they developed and tested products for almost a year, and created multiple products for the main concerns - and narrowed down a list of produc...

Why Jennifer and her partner thought they could improve on the design and sell it for more than the existing models. User-centered design and how they worked with over 300 users to refine the product - including going to grocery stores with them and in...

Damien is ex-Australian Special Forces, a former City headhunter, a single dad of two and stage 4 cancer survivor. Learn how he landed a contract with the world's largest catering company, Compass Group, to get into universities in the UK,

How Luke and Chrissy got started without any experience in the food industry for under $2,000. We talk about selling wholesale to cafes and restaurants and how they tested recipes and found their target market and validated their ideas by talking to th...

How The Party People partnered with 3M on new products (their best selling item). About issues in releasing a new product - false starts and customer "teething" and the emerging personalization / customization trend.

We learn to focus on our secret sauce, "Take what you know, listen to customers, and spot trends....build a product that doesn't re-create the wheel"

How Kelly got her "Lightbulb Moment", launched, and sold her first product in five months with under $5,000 in funding and why Puppy Cake manufactures product in-house.

Hear the different ways each founder validated their ideas and confirmed (as best they could!) that there was a market. Also hear their best tip for bringing a product to market.