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Product Startup
Product Startup episodes
- 021: Using Public Research to Develop WINK Lash and Brow Oil with Megan Cox of Amalie Beauty
Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/021-using-public-research-to-develop-wink-lash-and-brow-oil-with-megan-cox-of-amalie-beauty-the-product-startup-product/
How Megan developed the prototypes for WINK based on publically-available research and started her small business for under $2000. Megan talks about testing the proof of concept with a small group of users and finding a contract manufacturer and fulfil...42 min - 020: Creating Memorable Customer Experiences with Matt Ruedlinger of Triple R Marketing
Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/020-creating-memorable-customer-experiences-with-matt-ruedlinger-of-triple-r-marketing-the-product-startup-product/
Why Matt and his wife decided to buy Joan's Caramels and how they are working with local wineries to infuse caramels with their wine. We also get into increasing sales for both businesses by creating a unique product and selling to companies direct vi...53 min - 019: Organic haircare products with Susana Stewart & Caroline Maina of Fro Butter
Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/019-organic-haircare-products-with-susana-stewart-caroline-maina-of-fro-butter-the-product-startup-product-development-for/
How Susana and Caroline saw a niche in the market and formed a partnership - as cosmetologist and client. How they developed and tested products for almost a year, and created multiple products for the main concerns - and narrowed down a list of produc...54 min - 018: Re-inventing the walker with Jennifer Harris of Motivo
Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/018-re-inventing-the-walker-with-jennifer-harris-of-motivo-the-product-startup-product-development-for-small-business/
Why Jennifer and her partner thought they could improve on the design and sell it for more than the existing models. User-centered design and how they worked with over 300 users to refine the product - including going to grocery stores with them and in...56 min - 017: Healthy Instant Noodles & Cutting-Edge Vending Machines with Damien Lee of Mr. Lee's Noodles
Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/017-healthy-instant-noodles-cutting-edge-vending-machines-with-damien-lee-of-mr-lees-noodles-the-product-startup-product/
Damien is ex-Australian Special Forces, a former City headhunter, a single dad of two and stage 4 cancer survivor. Learn how he landed a contract with the world's largest catering company, Compass Group, to get into universities in the UK,51 min - 016: Gluten-free & allergy-friendly food with Luke Lucas of Foddies
Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/016-gluten-free-allergy-friendly-food-with-luke-lucas-of-foddies-the-product-startup-product-development-for-small-business/
How Luke and Chrissy got started without any experience in the food industry for under $2,000. We talk about selling wholesale to cafes and restaurants and how they tested recipes and found their target market and validated their ideas by talking to th...55 min - 015: Becoming the online party supply leader in Australia with Dean Salakas of The Party People
Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/015-becoming-the-online-party-supply-leader-in-australia-with-dean-salakas-of-the-party-people-the-product-startup-product/
How The Party People partnered with 3M on new products (their best selling item). About issues in releasing a new product - false starts and customer "teething" and the emerging personalization / customization trend.56 min - 014: Targeting Low-Volume Customers & Building Custom Control Systems, Mickey Swortzel of New Eagle
Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/014-targeting-low-volume-customers-building-custom-control-systems-mickey-swortzel-of-new-eagle-the-product-startup/
We learn to focus on our secret sauce, "Take what you know, listen to customers, and spot trends....build a product that doesn't re-create the wheel"44 min - 013: From Kitchen to Amazon, Launching All-Natural Cake Mix for Dogs with Kelly Costello of Puppy Cake
Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/013-from-kitchen-to-amazon-launching-all-natural-cake-mix-for-dogs-with-kelly-costello-of-puppy-cake-the-product-startup-produ/
How Kelly got her "Lightbulb Moment", launched, and sold her first product in five months with under $5,000 in funding and why Puppy Cake manufactures product in-house.56 min - 012: Testing product ideas. 7 inventors & small business owners share advice
Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/012-testing-product-ideas-7-inventors-small-business-owners-share-advice-the-product-startup-product-development-for/
Hear the different ways each founder validated their ideas and confirmed (as best they could!) that there was a market. Also hear their best tip for bringing a product to market.34 min
About Product Startup
From the publisher's feed
The Product Startup Podcast is the hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product…
startups, & small manufacturers created their inventions and launched their physical product businesses. Learn from the industry's top industrial designers, mechanical engineers, PCB designers, consumer product managers, manufacturers, patent attorneys, hardware investors, product sellers, wholesalers, retailers and more. Learn about industrial design / product design, prototyping, 3d printing, additive manufacturing, product manufacturing, marketing, selling, patenting, logistics, and product business scaling. Hosted by Kevin Mako, the leading strategy and fundraising consultant for hardware startups at www.productstartup.com. Sponsored by TriMech Group, offering a comprehensive range of design, engineering, and manufacturing solutions backed by expertise that is unrivalled in the industry.