David M. Frankel is the inventor and Founder of Perky LLC- The Clothing Innovation Company. He has 20 years of experience in Sales, Marketing and Manufacturing and has spent almost the last 2 years launching his product. His journey was also featured in the November issue of Inventor's Digest. David brought a lot of energy to this episode and we covered a lot of topics:
In this episode, we learn
* How David came up with his idea and tested it himself
* The design tradeoffs he had to consider, and how testing helped him with those decisions
* Why he chose to manufacture it abroad (for now!)
* How he interviewed patent lawyers and picked the right one for him
* Why he chose to self-fund product development
* How he got into the Amazon Vendor Associates program
* How he uses outside sales representatives to sell Perky Collar to retail stores
* How to step out of your comfort zone and push through to make progress
Links and resources mentioned in this episode
* Website: perkyllc.com
* Perky Collar on Amazon
* How does the Perky Collar work? Watch this short video.
* The November 2015 Issue of Inventors Digest, go to pages 29, 30, and 31
* Social Media
* Facebook: facebook.com/PerkyCollar
* Instagram: instagram.com/PerkyLLC
* Twitter: @PerkyLLC
* Pinterest: pinterest.com/PerkyCollar