Product Startup

Product Startup

By Kevin MakoBusinessEntrepreneurshipArtsMarketingDesign
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Product Startup episodes

  • 002: Prototyping, Manufacturing & Selling a Men's Shirt Accessory

    This episode delves into how David came up with the idea for his men's shirt accessory and tested it himself, the design tradeoffs he had to consider, and how testing helped him with those decisions. He also explains why he chose to manufacture it abroad, for now, and how he interviewed patent lawyers to ensure the selection of the right one...

    Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/002-prototyping-manufacturing-selling-a-mens-shirt-accessory-david-m-frankel-of-the-perky-collar-the-product-startup/

    1 hr 9 min
  • 001: Inventing and DIY Product Development

    Why is now the best time for DIY Product Development? In short - access to consumer data, access to rapid Prototyping equipment, simplified computer design tools, popularity of crowdfunding, simplified e-commerce growth of online brokers.

    Click this link for This Episode's Full Info Page: https://productstartup.com/podcast/001-inventing-and-diy-product-development-the-product-startup-product-development-for-small-business/

    13 min
  • 003 - DIY Graphic Design Tips, Heidi Pungartnik of Design for Founders
    Heidi Pungartnik is a designer went entrepreneur. She writes and talks about the importance of design in business and helps bootstrapping founders figure out branding, marketing, and conversions over at Design for Founders.
    In this episode, we learn 

    * Increasing conversions with design
    * How to use design templates when just starting out
    * Style Tiles - what they are and how to use them to get a professional design on a tight budget
    * Why taking design cues from existing businesses can help you increase sales
    * Creating a luxury feel with white space
    * A/B testing designs
    * When to hire a designer
    * Design as art vs. design to create better businesses

    Links and resources mentioned in this episode

    * Free eBook - Design for Founders
    * Get the Design for Founders Book
    * Find Heidi on Twitter: @heidipungartnik or @design4founders

    39 min
  • 002 - Prototyping, Manufacturing & Selling a Men's Shirt Accessory, David M. Frankel of The Perky Collar

    David M. Frankel is the inventor and Founder of Perky LLC- The Clothing Innovation Company. He has 20 years of experience in Sales, Marketing and Manufacturing and has spent almost the last 2 years launching his product. His journey was also featured in the November issue of Inventor's Digest.  David brought a lot of energy to this episode and we covered a lot of topics:

    In this episode, we learn 

    * How David came up with his idea and tested it himself
    * The design tradeoffs he had to consider, and how testing helped him with those decisions
    * Why he chose to manufacture it abroad (for now!)
    * How he interviewed patent lawyers and picked the right one for him
    * Why he chose to self-fund product development
    * How he got into the Amazon Vendor Associates program
    * How he uses outside sales representatives to sell Perky Collar to retail stores
    * How to step out of your comfort zone and push through to make progress 

    Links and resources mentioned in this episode

    * Website: perkyllc.com
    * Perky Collar on Amazon 
    * How does the Perky Collar work? Watch this short video.
    * The November 2015 Issue of Inventors Digest, go to pages 29, 30, and 31
    * Social Media

    * Facebook: facebook.com/PerkyCollar
    * Instagram: instagram.com/PerkyLLC
    * Twitter: @PerkyLLC
    * Pinterest: pinterest.com/PerkyCollar



    1 hr 8 min
  • 001 - Inventing & DIY Product Development

    In this episode, I talk about

    * Where I come from - and  why I love DIY
    * Getting to that "wow" moment
    * What you can expect from the show
    * Why now is the best time for DIY Product Development

    * Better availability of Consumer Data
    * Improved access to Rapid Prototyping Equipment
    * Simplified Computer Design Tools
    * Popularity of Crowdfunding
    * Simplified E-commerce
    * Growth of Online Brokers



    Links and resources mentioned in this episode

    * Sketchup
    * TinkerCAD
    * mfg.com
    * Alibaba
    * ThomasNet

    12 min

About Product Startup

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The Product Startup Podcast is the hardware product development industry's #1 podcast. From invention idea to getting onto store shelves, and everything in between. Hear how inventors, product…