Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

Rohit Bhargava — Author of Likeonomics and Non-Obvious — On The Value of Content Curation Over Content Creation

Rohit Bhargava from rohitbhargava.com always listens first and then speaks. His passion is sharing non-obvious advice to help brands and leaders be more influential. He does this through keynote speeches, published books and strategic advice. He is the author of books like; Likeonomics, Personality Not Included and Non-Obvious which is a Wall Stress bestseller. He's also a professor Georgetown University in Marketing.

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Books Mentioned

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* Non-Obvious

* Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action

* The Life-Changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing

* Born Standing Up: A Comic's Life

* The Ten, Make That Nine, Habits of Very Organized People. Make That Ten.: The Tweets of Steve Martin

 Related Podcast Episodes

* 001. Neil Patel on how to make better decisions around client selection, branding and investing

* 003. Jon Morrow on how to use blogging to build a highly successful business online

* 006. Chris Garrett on how to use content marketing to win online

* 030. Taki More on how to use frameworks to take your business to the ...

Power Stories (And The 8 Stories You Must Tell) with Valerie Khoo — Founder Of The Australian Writers Centre   Share This Episode Click To Tweet Share on Facebook Resources Mentioned http://valeriekhoo.com/ http://www.writerscentre.com.au/ https://penzu.com/ http://dayoneapp.com/ Simon Sinek’s video – start with why Books Mentioned Power Stories: The 8 Stories You Must Tell to Build an […]

Power Stories (And The 8 Stories You Must Tell) with Valerie Khoo — Founder Of The Australian Writers Centre

Valerie Khoo is the founder of the Australian Writers Centre. She's an award-winning feature writer who has been writing for Fairfax digital, a prominent Australian Media Company for past 15 years. Her articles appear regularly in The Sydney Morning Herald, and she's also the author of 6 books. Her latest book is Power Stories; the eight stories you must tell to build an epic business. She mentors feature writes, entrepreneurs, thought leaders who want to showcase their expertise in their own business. She was also the features director for Cleo, and her work has appeared in publications such as The Sydney Morning Herald, Australian Financial Review, The Age Warriors, Silver Chris and many more leading publications. Like me, she's a former accountant but switched careers many years ago when she finally gave in to her passion for writing.

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Links Mentioned:

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* http://valeriekhoo.com/

* http://www.writerscentre.com.au/

* https://penzu.com/

* http://dayoneapp.com/

* Simon Sinek’s video – start with why

Books Mentioned:

* Power Stories: The 8 Stories You Must Tell to Build an Epic Business

* The Artist's Way: A Spiritual Path to Higher Creativity

* Liar's Poker (Norton Paperback)

* Moneyball: The Art of Winning an Unfair Game

* Flash Boys: A Wall Street Revolt

Peter Moriarty On How To Use Cloud Computing To Increase Business Productivity Share This Episode Click To Tweet Share on Facebook Resources Mentioned http://productiveinsights.com/setup http://www.itgenius.com/ http://www.itgenius.com/youtube http://www.itgenius.com/products/google-apps/what-is-google-apps/ Books Mentioned The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Mastering the Rockefeller Habits: What You Must Do to Increase the […]

Aaron Fletcher on How To Create Sales Funnels And Lead Magnets That Actually Work!   Share This Episode Click to Tweet Share on Facebook Resources Mentioned www.ProductiveInsights.com/podcast-setup http://www.Fletchermethod.com Books mentioned My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from […]

Public Speaking For Profitable Lead Gen With Matthew Kimberley Share This Episode Click to Tweet Share on Facebook Resources Mentioned http://productiveinsights.com/podcast-setup www.matthewkimberley.com www.mjk.im Books Mentioned How to Get a Grip Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling You […]

Jessica Mah Founder of Indinero (Featured on Inc Magazine For Growing Her Biz By 2,685.6%) Shares Financial Planning Secrets Share This Episode Click To Tweet Share on Facebook Resources Mentioned http://productiveinsights.com/hire http://www.indinero.com/ http://jessicamah.com/ http://www.inc.com/magazine/sep-2015 Books Mentioned    The Outsiders: Eight Unconventional CEOs and Their Radically Rational Blueprint for Success Related / Mentioned Podcast Episodes: 002. James […]

How To Use Neil Rackham’s SPIN Selling Framework To Sell Effectively and Ethically Share This Episode: Click To Tweet Share on Facebook Related / Mentioned Podcast Episodes: 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle 022. $50 Million and Counting …. With Ed O’Keefe 050. […]

How To Use Neil Rackham's SPIN Selling Framework To Sell Effectively and Ethically

 

Share This Episode:

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Related / Mentioned Podcast Episodes:

* Click here to download podcast shownotes

* 002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle

* 022. $50 Million and Counting …. With Ed O’Keefe

* 050. James Schramko On Frameworks For Business Profitability And Lifestyle

* 055. Ezra Firestone on How To Use Ecommerce To Take Your Business From Six Figures To Seven

* 063. Shane And Jocelyn Sams On How To Set Up A Recurring Income Business Using Membership Sites

Key Points (Timestamps)

* 00:24 — Intro and why the SPIN selling framework is so effective

* 01:02 — The SPIN acronym

* 01:54 — The Situation

* 02:16 — The Problem

* 02:43 — The Implication

* 02:53 — The Needs/Payoff

* 03:30 — Why SPIN selling is such an important solution for businesses

* 03:57 — How to execute the SPIN selling framework

* 04:32 — Example of application of the SPIN framework to someone selling a Facebook advertising service

* 07:20 — Common obstacles when it comes to SPIN selling

* 08:16 — Action steps

9 Reasons Why Podcasting Is Critical To Your Content Marketing Mix (And To Your Business)   Share This Episode Click To Tweet Share on Facebook Resources Mentioned Pew Report : http://www.journalism.org/2015/04/29/podcasting-fact-sheet/ Related / Mentioned Podcast Episodes: 001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing 002. James Schramko […]