Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

By Ash RoyBusinessEntrepreneurshipMarketing
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Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy episodes

  • 063. Shane And Jocelyn Sams On How To Set Up A Recurring Income Business Using Membership Sites
    Shane And Jocelyn Sams On How To Set Up A Recurring Income Business Using Membership Sites
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    Resources Mentioned
    http://productiveinsights.com/hire
    https://flippedlifestyle.com/
    https://elementarylibrarian.com/
    Instagram: @flippedls
    Twitter: @flippedls
    Books Mentioned
    Start With Why – Simon Sinek
    The Pumpkin Plan – Mike Michalowicz
    The Membership Economy – Robbie Kellman Baxter
    Virtual Freedom – Chris Ducker
    Profit First – Mike Michalowicz
    Related / Mentioned Podcast Episodes:
    001. Neil Patel (Kissmetrics Founder) On How To Make Better Decisions Around Client Selection, Branding and Investing
    002. James Schramko On How To Use The Recurring Income To Maximise Profit And Fund Your Perfect Lifestyle
    039. Podcasting for Entrepreneurs with John Lee Dumas
    042. Chris Ducker on The Secret To A 6 Hour Day, A 4 Day Week, & A Multi-Million Dollar Business
    043. Membership Economy with Robbie Kellman Baxter
    050.
    45 min
  • 062. Suzi Dafnis On How To Find Your Ideal Mentor And The Value Of Mentorship
    Suzi Dafnis Shares Her Thoughts On How To Find Your Ideal Mentor
     
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    Resources Mentioned
    http://productiveinsights.com
    http://www.abn.org.au/
    http://www.herbusinessmentor.com
    Content Sells podcast
    Books Mentioned                        
    The Power of Positive Thinking by Norman Vincent Peale
    Your Erroneous Zones by Wayne Dyer
    The E myth by Michael Gerber
    Good to Great: Why some companies make the leap and others don't by Jim Collins
    Rich Dad Poor Dad by Robert Kiyosaki
    35 min
  • 061. Kevin Rogers On Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale
    Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale — With Kevin Rogers
     
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    Resources Mentioned
    www.ProductiveInsights.com
    http://copychief.com
    http://convertbook.frankkern.com/homepage/
    Books Mentioned
    Help! For Writers: 210 Solutions to the Problems Every Writer Faces
    Resonate: Present Visual Stories that Transform Audiences
    No One Here Gets Out Alive
    Related / Mentioned Podcast Episodes:
    009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter
    019. Web Design Success Secrets – With Greg Merrilees
    047. Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media
    050: James Schramko on frameworks for Business Profitability And Lifestyle
    054. The 3 Keys to Community Building, Authenticity & Long Term Business Success — With Mackenzie Fogelson
     
    Key Points (Timestamps)
    00:52 — Intro and overview
    01:57— Why copywriting is critical to converting browsers to buyers
    03:30 — The value of transparency
    05:20 — New expectation: How real can you make this?
    08:10 — Kevin’s take on the evolution of copywriting in the next 3-5 years
    09:20 — Three main elements a sales letter needs to close the deal
    11:30 — Attention is the new currency online
    13:00 — Simple framework for “What is it?”
    14:56 — Short attention span syndrome
    16:12 — Formulas for filling in your “Who are you?”
    17:06 — Ash’s “Who are you?” example
    19:08 — The scale of severity
    Red alert
    Yellow light
    Green light
    20:40 — Dollar shave club and how they created a desire for a problem to be solved
    21:07 — Most of us create products in the ‘yellow light’   section of the ‘scale of severity’
    23:46 — The most popular content online is always begins with a number…” 7ways to…”
    25:41 — The importance of quantification in sales letters
    26:30 — How Frank Kern uses transparency in his copy
    27:50 — “ The thing I care more about than money and the sale is not going to jail!”
    28:12 — Why Danny Iny asked his subscribers to unsubscribe from his mailing list
    29:21 — Recap of 4 main points to close the sales loop
    51 min
  • 061. Why Attention Is The New Currency — With Kevin Rogers
    Why Attention Is The New Currency & The 4 Things You NEED To Make A Sale — With Kevin Rogers
    Kevin Rogers is the founder of copychier.com. He was previously featured in the episode, 9 of this podcast series, and that was called; The Blind Man Driving. One of his many claims to fame is that he successfully conspired with John Carlton and managed to get Dan Kennedy to join him for dinner which was an amazing feat as I understand it, the whole thing was coordinated via fax. Now, entrepreneurs all over the world have used his techniques to grow their business very quickly not least of which is a 60-second sales hook.
     





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    Resources Mentioned

    * Click here to download podcast shownotes
    * www.ProductiveInsights.com
    * http://copychief.com
    * http://convertbook.frankkern.com/homepage/




    Books Mentioned

    * Help! For Writers: 210 Solutions to the Problems Every Writer Faces
    * Resonate: Present Visual Stories that Transform Audiences
    * No One Here Gets Out Alive



    Related / Mentioned Podcast Episodes:

    * 009. “Blind Man Driving” With Kevin Rogers — Comedian Turned Copywriter
    * 019. Web Design Success Secrets – With Greg Merrilees
    * 047. Web Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media
    *
    51 min
  • 060. 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) Part 3 of 3
    Part 3 of 3 : 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review)
    Welcome to part 3 of the three-part series which covers the 57 actionable insights from the 57 episodes of the productive insights podcast in 2015. If you haven’t listened to part 1 or 2 of this 3 part series please go back and have a listen.  Part 1 extracts the insights that I found most actionable from episodes 1 to 20 and part 2 extracts the insights from episodes 21 to 40.
    In this episode I’ll share some of the actionable insights from episodes 41 to 57. As always I’ll also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail.
    If you find this information valuable or helpful then please do share it with friends via social media or email so it can reach as many people as possible as possible. Also please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me.
    041. Mobilegeddon Is Here! Is Your Site Mobile Responsive? – with Eric Enge
    At around the 3 min mark Eric and I talk about the evolution of SEO over the years. This was a really important piece of the episode because it gives you insight into where Google's search alogrithms are headed. The day of black hat SEO are over (discussed at the 27 mark)
    Action Step: When creating content think about specifically who you're creating the content for and how it would improve their situation. Don't try and game the system. In other words just focus on creating shareable content!
    042. Chris Ducker on The Secret To A 6 Hour Day, A 4 Day Week, & A Multi-Million Dollar Business
    Chris talks about how he works only 6 hours a day and 4 days a week and runs a multi million dollar business. Some great discussion about how he increases his productivity. He talks about delegating and how to overcome the fears of delegation at around the 7 min and 15 sec mark. At the 9 min and 41 second mark he talks about how he reliquished control to his inbox and let them clear his inbox out (he hired someone to do this exclusively). At the 19 min mark he talks about the myth of multitasking. That was music to my ears!
    Action step: Hire intelligently and be aggressive before you hire the person (rather than deal with staff issues after the fact)
    043. Membership Economy with Robbie Kellman Baxter
    Robbie's worked with various large companies including Netflix who was one of the first adopters of the membership model. She talks about the evolution of the membership model and how it's evolved with the internet at around the 3 min mark. We had another great discussion about evangelists and how Apple grew it's business through evangelism at around the 7 min mark.
    Action Step: Seriously consider starting a membership model for your business (because most people that spend time and money on marketing could benefit from a membership model). 
    044. Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You
    Hiten is the co-founder of Kissmetrics and I interviewed the other founder — Neil Patel — in episode on of the podcast. At around the 7 and a half minute mark Hiten talks...
    18 min
  • 059. 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review) Part 2 of 3
    Part 2 of 3: 57 Actionable Insights From 57 Episodes Of The Productive Insights Podcast (2015 — A Year In Review)
    Welcome to part two of the three-part series which covers the 57 actionable insights from the 57 episodes of the productive insights podcast in 2015. If you haven't listened to part one of this 3 part series please go back and have a listen.  Part one extracts the insight that I found most actionable from episodes 1 to 20.
     
    In this episode I'll share some of the actionable insights from episodes 21 to 40. As always I'll also include links to each of the episodes (below) in the show notes so you can always go back to those episodes and listen in more detail.
    If you find this information valuable or helpful then please do share it with friends via social media or email so it can reach as many people as possible as possible. Also please do stop by iTunes and leave a five-star review if you feel so inclined. It would mean the world to me.
    021. Facebook Advertising with Keith Kranc and Ralph Burns (Part 2)
    You have to be doing video ads in addition to what you're doing. Rule of three in big hollywood studios. Video is another modality but is a way bigger form of modality as compared to the others. Case study format videos work well.(at around the 3 min mark).
    Action Step: Post up a video using Keith's video ad winning formula which he talks about at around the 13 min mark in the episode
    022. $50 Million and Counting …. With Ed O’Keefe
    Ed believes we're all entrepreneurs and that we have the potential to do whatever we want to do. The opportunity to become an entrepreneur is greater than it was ever before. At around the 10:30 min mark he talks about the mathematical equation that it all comes down to. What's it costing you to get a customer? What day are you profitable?
    Action step: Listen to the mathematical approach that Ed talks about in terms of investing in advertising and getting payback within 90 days
    023. Content Marketing for Business Success
    This tutorial talks about how to use content marketing strategy that works to increase customer leads and sales. Set yourself tight deadlines and get moving on creating content. Don't think too much about it. Get something out there.
    Action Step: Create a Keynote or PowerPoint presentation around a topic that your audience will value (make it as specific and actionable as possible. Use Screenflow (for Mac) or Camtasia (for PC) and record the presentation and publish to youtube or wistia. Then repurpose the content into audio and transcribe to blog posts using rev.com
    024. Melanie Pinola (Lifehacker) on How to Setup Your Virtual Office at Home
    Melanie Pinola and I talked about how to set up a virtual office at home and still be more productive.
    Action Step: Establish a daily routine which helps you be more productive in your home office. Put on work clothes if you have to. Do what it takes to get you into the mental state to get your A game happening. 
    025. How To Use the Pomodoro Technique To Become A Laser Focused Productivity Ninja!
    I think the name says it all here. Created by Francisco Cerillo It's about focusing on your work in 25 min increments followed by a 5 min break.
    20 min
  • 057. Verve Search CEO Lisa Myers on Creative Content, Mindset And Her Favorite Star Wars Quote

    Lisa Myers is an expert in SEO and content marketing and was introduced to me by Rand Fishkin. She is the CEO of Verve Search and is an internationally respected search marketing expert. She’s won a number of prestigious awards, and in 2011, she won the Search Personality of the Year at the UK’s Search Awards and most recently, in the European Search Awards, they won the best SEO agency, the best content marketing campaign and the best Pan-European campaign. Verve’s unrivaled creativity and attention to detail have seen the company grow rapidly from a small team of passionate enthusiasts to an authoritative global service provided.

    53 min
  • 057. Verve Search CEO Lisa Myers on Creative Content, Mindset And Her Favorite Star Wars Quote
    How To Sustainably Generate Creative Content. Develop an Awesome Mindset with Lisa Myers, CEO of Verve Search, Plus Her Favorite Star Wars Quote
    Lisa Myers is an expert in SEO and content marketing and was introduced to me by Rand Fishkin. She is the CEO of Verve Search and is an internationally respected search marketing expert. She's won a number of prestigious awards, and in 2011, she won the Search Personality of the Year at the UK's Search Awards and most recently, in the European Search Awards, they won the best SEO agency, the best content marketing campaign and the best Pan-European campaign. Verve's unrivaled creativity and attention to detail have seen the company grow rapidly from a small team of passionate enthusiasts to an authoritative global service provided.



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    Resources Mentioned

    * Click here to download podcast shownotes
    * https://productiveinsights.com/hire
    * http://www.vervesearch.com/
    * Twitter: @lisadmyers
    * Connect with Lisa on LinkedIn
    * Idioms of the world – Hotel Club campaign
    * Audible




    Books Mentioned

    * Blink: The Power of Thinking Without Thinking - Malcom Gladwell



    Related / Mentioned Podcast Episodes:

    * Episode 001:  With Neil Patel Founder of KISSmetrics on branding investments mindset, productivity and lots more
    * Episode 002: James Schramko
    55 min
  • 056. Specific Strategies On High-Value Content Creation — With Dana Ditomaso from Kick Point

    Dana Ditomaso is an expert in search engine optimization and content marketing, and she was introduced to me by Rand Fishkin. She’s a partner at Kick Point Marketing. She helps turnaround a lot of marketing BS into real strategies to grow your business. She specializes in helping clients make the most out of every marketing dollar, and a number one goal is to help you to achieve your business goals. She’s spoken at MOSCON, SearchLove, SearchFest and a lot of other leading events relating to search and search engine optimisation.

    28 min

About Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

From the publisher's feed

The Productive Insights Podcast is for independent professionals who want to become the obvious choice in their field. That's lawyers, doctors, consultants, advisers and other experts who run their own practice.

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