Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

How To Use Porter's 5 Forces To Analyse Your Business's Viability

There are so many market forces that are constantly in operation today.

Have you ever wondered how competitive your business is going to be in two years time?

In five years time?

In this podcast, I talk about a framework that I'd studied when I did my MBA. It's called Porter's Five Forces and was first presented in 1979 by a young associate professor from Harvard. His name was Michael E. Porter.

Resources Mentioned

* Click here to download the podcast shownotes

* https://productiveinsights.com/hire

Books Mentioned

* Competitive Strategy: Techniques for Analyzing Industries and Competitors

Related / Mentioned Podcast Episodes:

* Episode 048 – John Logar on How To Maximize Your Business Profitability

* Episode 043 — The Membership Economy with Robbie Kellman Baxter

* Episode 030 - Taki Moore On How To Use Frameworks To Increase Your Productivity

* Episode 022 – $50 Million and Counting with Ed O'Keefe

* Episode 011 – Dan Norris on Startups

* Episode 002 – James Schramko

How To Use High-Value Consulting To Increase Profitability — With John Logar

Mr. John Logar is the founder of consultingunleashed.com. He's sales professional, a marketing consultant, a trainer, an international speaker and a coach for the last 25 years. He's helped clients generate millions of dollars in business all over the worlds, has conducted over 5,000 one-to-one strategic sessions with managing directors, CEOs, entrepreneurs in over 140 different industry groups. In the last 18 months, he's helped launch 27 consulting businesses that have generated over 4.2 million dollars in consulting contracts the world. He cuts through all the fluff and gives you real actionable strategies that work.

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Resources Mentioned

* Click here to download the podcast shownotes

* https://productiveinsights.com/hire

* http://businessunleashed.com

* http://www.consultingunleashed.com

Books Mentioned

* How to Win Friends & Influence People

Related / Mentioned Podcast Episodes:

* Episode 001 – Neil Patel on Branding, Client Selection and Investing

* Episode 002 – James Schramko on Recurring Income Models

* Episode 011 – Dan Norris on Startups

* Episode 012 – Dan Norris

Copywriting with Demian Farnworth — Chief Content Writer at Copyblogger Media

Demian Farnworth is an excellent copywriter, and I'm personally a huge fan. He's a chief copywriter of Copyblogger Media where he writes clear, concise and compelling web copy that demands attention, creates desire and compels action. He's also got an excellent podcast called Rough Draft which I recommend you check out. He's the founder of thecopybot.com. Over the last ten years, he's been a content contributor on Copyblogger, Raven Tools, Crazy Egg and Men with Pens. He's the managing editor for a magazine of four hundred and sixty thousand subscribers and is an award-winning blogger for a real estate marketing company. He's learned that ROI is everything as a master of frequent and rigorous testing.

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Resources Mentioned

* Click here to download the podcast shownotes

* http://thecopybot.com/

* http://www.ProductiveInsights.com/hire

* http://rainmaker.fm/series/draft/

Books Mentioned

* Scientific Advertising

* How to Write a Good Advertisement: A Short Course in Copywriting

* Breakthrough Advertising

* Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)

* Reality in Advertising

*

10 Key Elements Of A Great Job Advertisement That'll Make You An Outsourcing Ninja!

 

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Click here to download the podcast shownotes

Related Episodes

* Episode 18: How to Build an Eight Figure Business Using Great Systems - with Buck Rizvi

* Episode 30: How to Use Frameworks To Take Your Business To The Next Level

* Episode 42: Chris Ducker on Entrepreneurship,  Productivity and Outsourcing