Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

Hiten Shah — Cofounder of Kissmetrics — How To Assess If The Software As A Service (SAAS) Business Model Is Right For You

Hiten Shah is an expert in SAAS - also known as software as a service, content and growth hacking. He's the co-founder of kissmetrics.com and crazy egg which allows you analyze the behaviour of your visitors on your websites through heat maps based on visitor clicks. He's worked with high-profile clients and has been known about his excellent in the growth hacking area. He's also got a weekly newsletter called SAAS weekly where he shares relevant content for anyone who's interested in SAAS as a business. His blog is called hitenism.com I've had the honour of speaking with his co-founder at KISSmetrics on the first episode that was Neil Patel.

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Resources Mentioned:

* Click here to download the podcast shownotes

* www.hiten.com

* www.ProductiveInsights.com/hire

Books Mentioned:

* The War of Art: Break Through the Blocks and Win Your Inner Creative Battles

* The 5 Elements of Effective Thinking

Episodes mentioned

* Episode 001: Neil Patel - Founder of Kissmetrics On Branding, Investing and Lots More

* Episode 002: James Schramko on How To Use Recurring Income To Fund The Perfect Lifestyle

* Episode 026: Ryan Levesque...

Chris Ducker on The Secret To A 6-Hour Day, A 4-Day Week & A Multi-Million Dollar Business

Chris Ducker is the author of the book, Virtual Freedom. We hung out a bit at Super Fast Business live conference in March 2015 and during his talk, he owned the stage, and he demonstrated true showmanship! He only works an average of 6 hours a day and his work week no longer includes Friday. He is also the host of the New Business Podcast. I'm delighted to welcome the smooth-talking, straight-shooting online entrepreneur, the founder of chrisducker.com.

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Resources Mentioned:

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* Textexpander

* Case Study - Employee Customer profit chain at Sears

Related Podcast Episodes:

* Episode 001: Neil Patel on Branding, Entrepreneurship, Investing and Lots More

* Episode 018: Buck Rizvi on How To Build an EIGHT figure Business Using The Right Systems And Culture

Books Mentioned:

* Crush It!: Why NOW Is the Time to Cash In on Your Passion

* Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way

Key points (with timestamps)

* 3:27 - Chris' journey and how he built a self-sustaining business working 4 days a week and 6 hours a day

* 6:47 - How Chris works ON his business, not IN his business

* 7:50 - Build systems for repeatable processes - don't try and be superman/superwoman.

* 8:48 - How do you work through the fear of delegating tasks that involve sensitive information?

* 10:50 - It comes down to deciding to let someone into your inbox a couple of hours a day

* 14:53 - The importance of culture of the organisation

17:00  - The Employee - Customer profit chain at Sears - case study

Eisenhower Matrix - How To Use The 4-Quadrant Matrix For Business Success

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Book A Consulting Session With Me

* www.ProductiveInsights.com/hire

Resources Mentioned:

* Click here to download the podcast shownotes

* Episode:  The Value Of Timeboxing

* Episode 25: Pomodoro Technique

* Episode 30: How To Use Frameworks

* Episode 31 : Time Management Tutorial

* Episode 35: How To Use High Leverage Activities

In this podcast, I'll share one of the most powerful secrets to an effective workflow. The Eisenhower Matrix, popularised by Stephen Covey, is one of the best tools to get your attention focused on the things that really move the needle in your business.

Key points mentioned (with timestamps)

2:00 - Let me ask you a question ...

3:40 - Imagine a piece of paper with 4 boxes drawn on it. The Eisenhower Matrix, imagined.

4:10 - The First Quadrant (Urgent & Important)

5:04 - The Second Quadrant (Not Urgent But Important)

6:12 - The Third Quadrant (Urgent But Not Important)

7:02 - The Fourth Quadrant (Not Urgent & Not Important)

8:46 - Biggest obstacles to implementing the Eisenhower Quadrant and how to overcome them

9:18 - Actions you can take right away

10:52 - Book a consulting session with me by going to http://www.ProductiveInsights.com/hire.

Rand Fishkin - How To Create Great SEO-Friendly Content Plus Key Trends In Search

Rand Fishkin uses the title Wizard of Moz and is the founder and former CEO of moz.com. He's co-authored a book called The Art of SEO and is addicted to all things content, search and social on the web. Over the last decade, he's spoken at Google, Facebook, Microsoft and co-founded inbound.org with Dharmesh Shah. He's given presentations to the UN, Stanford University, NPR and Y Combinator. When he's not building businesses and giving awesome presentations; he travels the world with his wife, Geraldine which she writes about in a superbly, enjoyable travel blog.

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Resources Mentioned:

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* https://moz.com/

Books Mentioned:

* Good to Great: Why Some Companies Make the Leap and Others Don't

* Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)

* The Billionaire Who Wasn't: How Chuck Feeney Secretly Made and Gave Away a Fortune

* Influence: The Psychology of Persuasion, Revised Edition

Key points (with timestamps)

* 1:49 - Ash introduces Rand Fishkin.

* 2:57 - Rand on Abraham Joshua Heschel’s quote

* 4:41 - How SEO & content marketing play an important role in business success

* 7:10 - How do you get your content in today's information overload environment?

* 9:21 - Rand's view on how SEO has evolved

* 11:47 - Will retargeting and remarketing impact google's search?

* 14:45 - What we think Google's crystal ball is saying

* 15:40 - Mobile search is not cannibalising desktop search!

* 18:47 - On Matt Cutts’ comment about guest blogging being dead

* 21:40 - How small to medium businesses can use SEO to their advantage

* 23:03 - How to figure out the conscious and unconscious intent of a searcher on the web

* 25:03 - A good question to ask yourself when creating content (that people will want to amplify)