Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

How to Use Content Marketing with Dan Norris

Dan Norris, the founder of wpcurve.com and the author of the Seven Day Startup and is working on another book called Content Machine. I met Dan at Super Fast Business Live 10 earlier this month where I had the pleasure of watching him speak. It is the talk that Dan shared a very moving story about his journey in startups, and he eventually arrives at his current success which is wpcurve.com. Dan shared some insights about startups, including the fact that I must have great design, simple names that are quickly dropped into a conversation like Slack or Uber and the importance of growth. A couple of great insights that he stood out for me from the talk was the idea of trading short-term revenue to long-term growth and secondly the importance of focusing on a monthly increase. Dan used an example saying a $6,000 a month business growing at a 15% will hit a revenue at 2 million dollars in two years and 10 million dollars in 3 years. Dan also loves line chats where he shared plenty of it in his talk as his free life and having been trained as a financial analyst and banking the geek in me was drawn to Dan, and we had a few interesting conversations in the next two days at the conference.

 

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Resources Mentioned:

* Click here to download the podcast shownotes

* http://wpcurve.com/

* http://contentmachine.com

* https://twitter.com/thedannorris

* The 7 Day Startup: You Don't Learn Until You Launch

* Content Machine - (To be released on 10th Aug 2015)

Key points / Timestamps

* 5:10 - Some insights from Dan’s upcoming book called the “Content Machine”

* 7:50 - How to get people interested in your content

* 13:44 - Who's the target audience of Dan’s new book?

* 14:48 - The three main sections of Dan’s new book

* 17:25 - The multiplier framework and the headline

* 22:17 - On finding quality content writers

* 26:48 - On video-based content

* 30:00 - Action steps - How listeners take their content marketing to the next level

* 31:59 - How to get in contact with Dan

What Is SEO And  How To Integrate It With Your Content Marketing Strategy - with David Jenyns

Resources Mentioned

www.authoritycontent.com

Influence: The Psychology of Persuasion, Revised Edition

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

Time boxing episode

How To Build An EIGHT figure business – With Buck Rizvi

Google Adwords Success Secrets Revealed! With Mike Rhodes

Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Onlin

How To Use Video Marketing To Really Grow Your Business with Ryan Spanger

1: 30 - Content Marketing & SEO from Google’s Perspective

7:01 - The Three P’s of Content Marketing to Build Business Authority

8:53 - Step 1: Present

10:53 - Step 2: Product

12:42 - Step 3: Promote

18:51 - Other Subsystems/Processes Under three P’s

24:07 - On Becoming System Entrepreneur

26:18 - Importance of Creation of Information Product & Scalability

29:07  - On Writing a Book

31:42 - On Running a Workshop

33:11 - Repurposing Your Video as Training Module

36:15 - Creating Digital Assets

41:11 - How to Get Started with Content Marketing

42:48 - Books that Influence David to Take His Businesses to the Next Level

44:54 - How listeners can get contact with David

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What Is SEO And How To Integrate It With Your Content Marketing Strategy - with David Jenyns

David Jenyns is the founder of authoritycontent.com. He started his career in the stockbroking industry, and he went on to build a very successful business called Melbourne SEO Services, and that's melbourneseoservices.com. This SEO service has evolved into authoritycontent.com which is the direction in which SEO is heading given Google's insatiable hunger for high quality.

 

Share This Episode:

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Resources Mentioned

* Click here to download the podcast shownotes

* systemHUB.com

* www.authoritycontent.com

* Influence: The Psychology of Persuasion, Revised Edition

* 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

* Time boxing episode

* How To Build An EIGHT figure business – With Buck Rizvi

* Google Adwords Success Secrets Revealed! With Mike Rhodes

* Chris Garrett (Copyblogger) On How To Use Content Marketing To Win Onlin

* How To Use Video Marketing To Really Grow Your Business with Ryan Spanger

Key Points / Timestamps

* 1: 30 - Content Marketing & SEO from Google’s Perspective

* 7:01 - The Three P’s of Content Marketing to Build Business Authority

* 8:53 - Step 1: Present

* 10:53 - Step 2: Product

* 12:42 - Step 3: Promote

* 18:51 - Other Subsystems/Processes Under three P’s

* 24:07 - On Becoming System Entrepreneur

* 26:18 - Importance of Creation of Information Product & Scalability

* 29:07  - On Writing a Book

* 31:42 - On Running a Workshop

* 33:11 - Repurposing Your Video as Training Module

* 36:15 - Creating Digital Assets

* 41:11 - How to Get Started with Content Marketing

* 42:48 - Books that Influence David to Take His Businesses to the Next Level

* 44:54 - How listeners can get contact with David

Did you enjoy this podcast?

Please share it with 3 friends. Your referral is the ultimate compliment ;-)

How To Use Pull Selling To Grow Your Business With Dan Dobos

Resources mentioned:

www.leadmachine.com

The Prophet - by Khalil Ghibran

The Essential Tao : An Initiation into the Heart of Taoism Through the Authentic Tao Te Ching and the Inner Teachings of Chuang-Tzu

In this podcast Dan and I talk about the subtleties of selling. We focus on a "pull" selling system which is designed to attract clients to you rather than the traditional sales approach where products and services are foisted onto the customer.

Some of the key highlights of the interview including time stamps are included below:

1:40 - Dan’s view of Push Selling vs. Pull Selling

2:49 - What’s Pull Selling?

3:41 - The Three Levels of Specificity

7:06 - The Concept of Reciprocity

9:21 - How to Get Started with Pull Selling Model

12:31 - Being Transparent in Your Businesses: Letting the People Know the Constraints

15:03 - A Case Study:  Story of a Locksmith

18:54 - On Meeting Your Customer

23:10 - On Understanding the Problem

24:31 - The Concept of “the Product is an Obstacle”

28:05 - Books that Influence Dan to Take His Businesses to the Next Level

30:08 - How listeners can get contact with Dan

Please leave a review on iTunes if you enjoyed this podcast. Or stop by or leave a comment under the blog post at this URL : www.ProductiveInsights.com/dan-dobos

How To Use Pull Selling To Grow Your Business - with Dan Dobos

Dan Dobos is the founder of LeadMachine.com, and he has got a strong sales and marketing background. Dan started off his career with the Boston Consulting Group, and today Dan's authority in email marketing presentation techniques, sales techniques, productivity and lots more. Dan gave us a compelling presentation on sales technique at the Super Fast Business Live Conference back in April 2015.

 

Share This Episode:

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Resources mentioned:

* Click here to download the podcast shownotes

* www.leadmachine.com

* The Prophet - by Khalil Ghibran

* The Essential Tao : An Initiation into the Heart of Taoism Through the Authentic Tao Te Ching and the Inner Teachings of Chuang-Tzu

In this podcast, Dan and I talk about the subtleties of selling. We focus on a "pull" selling system which is designed to attract clients to you rather than the traditional sales approach where products and services are foisted onto the customer.

Key Points / Timestamps

* 1:40 - Dan’s view of Push Selling vs. Pull Selling

* 2:49 - What’s Pull Selling?

* 3:41 - The Three Levels of Specificity

* 7:06 - The Concept of Reciprocity

* 9:21 - How to Get Started with Pull Selling Model

* 12:31 - Being Transparent in Your Businesses: Letting the People Know the Constraints

* 15:03 - A Case Study:  Story of a Locksmith

* 18:54 - On Meeting Your Customer

* 23:10 - On Understanding the Problem

* 24:31 - The Concept of “the Product is an Obstacle”

* 28:05 - Books that Influence Dan to Take His Businesses to the Next Level

* 30:08 - How listeners can get in contact with Dan

Please leave a review on iTunes if you enjoyed this podcast or stop by or leave a comment under the blog post at this URL: www.ProductiveInsights.com/dan-dobos. 

 

This video/podcast provides some very practical tips on how to overcome procrastination and dramatically increase your productivity. Some of the key concepts covered in this video (including timestamps) are listed below:

Related articles mentioned in tutorial:

How to Use Mindfulness To Maximise Your Productivity

How to Use Mindfulness to Dismiss Fears That Secretly Sabotage your Life

How To Use the Pomodoro Technique To Become A Laser Focused Productivity Ninja!

 

Key points in tutorial (including time stamps)

0:41 -  Overview of tutorial

0:54 -  Procrastination defined

1:54 -  How Procrastination negatively impacts your productivity

2:40 -  Typical challenges with overcoming procrastination

3:18 -  A Harvard case study

4:27 -  Overcoming procrastination — A three-pronged approach

5:13 -  Practical tips on using the Pomodoro Technique to overcome procrastination

6:20 - Exactly how to practise mindfulness to overcome procrastination0:41 -  Overview of tutorial

7:23 -  Action steps

Survey Funnel Formula with Ryan Levesque - How to Ask your way to profit

3:19 - Why Ask Formula is Important to Businesses

6:14 - Two Types of Questions That People Are Good at Answering

8:39  - “Our minds are much better equipped to fixate on problems or challenges we run into rather than inventing solutions.”

11:39 - iPhone Case Study - what problem does the iPhone solve

13:49 - The Ask Formula in a Nutshell

14:06 - Step 1 of Ask Formula: Prepare (The Deep-dive Survey)

16:05 - Podcasting case study to create 'buckets'

16:47 - Step 2:  Persuade (The Permanent Micro-commitment Bucket Survey)

20:37 - Step 3: Segment

21:33 - Deep-dive Survey in detail

22:27 - “The depth of response is more important than frequency of response.”

22:33 - How to Measure the Depth of Response using Force Multiplier

24:40 - Why a Phone Number matters so much

27:43 - Step 4: Prescribe

28:41 - Technical Shiny Object Syndrome

30:04 - Step 5: Profit

31:01 - The one click upsell process

33:58 - Step 6: Pivot

34:03 - The “Do you hate me survey?”

36:29 - Common Challenges with Implementing “Ask Formula” (and how to overcome them)

39:11 - Actions to Take to Get Started with Ask Formula

40:32 - How to Get a F-R-E-E Physical Copy of the book "Ask" (limited to 50 copies only)

Resources mentioned:

Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level

www.surveyfunnelsoftware.com

www.askformula.com

In this podcast we talk about how to use the Pomodoro Technique to Become a Laser Focused Productivity Ninja!

 

0.33 - Pomodoro Technique defined

1:09 - Why it’s so effective with productivity

1:40 - How to Turn Mountains into 25 minute molehills

1:58 - Benefits of the Pomodoro Technique

2:16 - How to Get Started

2:59 - Action Step