Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

How To Build An EIGHT figure business - With Buck Rizvi

 

* 2:00 - An overview of Buck’s journey towards a successful entrepreneur

* 3:20 - “And I got some help… I didn’t try to do it on my own.”

* 5:49 - Why system and culture is important to businesses

* 6:54 - “Everything that you do is imbued with this… concept of core value...”

* 10:52 - “Things will happen without you being involved.”

* 13:32 - How to get started in creating valuable and sustainable systems within business

* 16:21 - “And sometimes benefits is not always measured in dollars.”

* 16:43 - The concept of daily standup meeting

* 20:06 - Common challenges in getting started with building up a strong culture and systems and overcoming them.

* 20:30 - “It’s really fundamentally... having a simple process.”

* 24:09 - Outsourcing and working with assistant

* 27:00 - “You want to develop managers… rather trying to be superhero.”

* 27:15 -  “The reality is people do want some structures and want some leaderships…”

* 28:13 - Best action steps that someone can take to get started with building high sustainable business

Resources mentioned

www.healthprofitsacademy.com

www.realdosenutrition.com

How To Build An EIGHT-figure business - With Buck Rizvi

Buck Rizvi is an accomplished entrepreneur who has established an eight-figure business in the health supplements industry. I met Buck at the Super Fast Business live conference in March 2015 where he presented some excellent insights around how he grew his business to eight figures through strong core values hiring rock star employees developing world-class customer support and unique business systems. Buck is the founder of realdosenutrition.com, and he's here to talk to us about the keys to his success around building this sustainable high growth business.

 

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Resources mentioned

* Click here to download podcast shownotes

* www.healthprofitsacademy.com

* www.realdosenutrition.com

Key points discussed / timestamps:

* 2:00 - An overview of Buck’s journey towards a successful entrepreneur

* 3:20 - “And I got some help… I didn’t try to do it on my own.”

* 5:49 - Why system and culture is important to businesses

* 6:54 - “Everything that you do is imbued with this… concept of core value...”

* 10:52 - “Things will happen without you being involved.”

* 13:32 - How to get started in creating valuable and sustainable systems within business

* 16:21 - “And sometimes benefits is not always measured in dollars.”

* 16:43 - The concept of daily standup meeting

* 20:06 - Common challenges in getting started with building up a strong culture and systems and overcoming them.

* 20:30 - “It’s really fundamentally... having a simple process.”

* 24:09 - Outsourcing and working with assistant

* 27:00 - “You want to develop managers… rather than trying to be a superhero.”

* 27:15 -  “The reality is, people do want some structures and want some leaderships…”

* 28:13 - Best action steps that someone can take to get started with building high sustainable business

If you're reading this on the productiveinsights.com blog, click here to listen to an audio version of this blog post on iTunes

What is time-boxing?

Time boxing is the process of going to calendar and creating separate appointments for each task that you estimate will take 15 minutes or more.

7 Reasons why is time-boxing is important when it comes to productivity:

* It sets realistic time projections for your tasks. You don’t try and cram too many tasks into your day if you’re forced to allocate time to   each of them.

* Because you have to allocate specific time-slots for your tasks you now restricted to a reasonable amount of tasks as opposed to an overwhelming to do list that is likely to just paralyse you. So this means you’re more likely to be more selective with the tasks that you assign to yourself. You’re more likely to do things that will have the biggest impact for the least effort. This is also known as the 80/20 rule Initially coined by an economist called   Vilfredo Pareto. Essentially the rule states that 80% of your results come from 20% of your efforts. So it makes sense to first work on that 20% of tasks that will yield 80% of your results.

* Time boxing also allows you to allocate the high energy tasks to the time of the day when your most productive. For example, I find tackling tasks that involve a lot of deep thinking to the early part of the day when my mind is fresh and most receptive. I also tend to allocate writing to the early hours of my day for the same reason . Most administrative tasks like responding to emails or and cleaning up my workspace  are best done towards the evening. I try and schedule my meetings and phone calls to later in the day as well.

* If you work in a corporate environment meetings can be the biggest enemy to your productivity. Time boxing solves this problem beautifully. By allocating tasks as calendar appointments people are less likely to book you out in senseless meetings that don’t yield results.

* Setting aside specific time-slots for tasks tends to hold you more accountable and increases your focus. When you know you have a finite period of time to complete a certain task are more likely to immerse yourself completely in that task for that finite period.

* Time-boxing is a fantastic way to tackle procrastination. When you have a task that seems really large and overwhelming it’s very easy to keep putting it off. But if you allocate a specified amount of time to that overwhelming task, even if it is for a small portion of the task     after which you know you will be taking a break or moving on to something else you’re far less likely to procrastinate.

* Time boxing works beautifully with the Pomodoro technique which I’ve covered in some detail in an earlier blog post on productiveinsights.com. Essentially the Pomodoro technique in 25 minute increments followed by afollowed by at 3 to 5 minute break.

How to get started with time-boxing:

 

* Go to your task list and select the most important task/s for the day using the 80/20 principle. (It’s okay to select just one task. In fact I think that’s preferable because it increases your focus. You can always come back and pick another task to put into your calendar.)

* Create a calendar appointment for the task in your calendar (A great tool to do this is the fantastical app available for the Mac or iPhone. You can also use a

Ryan Spanger On How To Use Video Marketing To Take Your Business To The Next Level

In this podcast Ryan and I discuss the secret sauce to video marketing and how to use it to take your business to the next level

Key Points : How To Use Video Marketing As Key Success Tool In Business

1:20 – Why businesses should consider video as a critical part of content strategy

 

2:47 – “The thing about video is, it is a powerful form of proof.”

 

4:51– “… because sales has changed… People are going online and doing their own research before they are talking to you.”

 

5:07 – Video is the next best way of people getting to know you.

 

6:31 – Role that video plays in business’s success in terms of marketing

 

7:32 – Using Video as Marketing Strategy

 

8:35 – “Video is an ongoing process.”

 

9:58 – “It’s important to be aware of what video’s strengths and limitations are.”

 

10:16 – Using video in a strategic way (Various types of sales & marketing video)

 

11:22 – “Training videos are… such a great way to document processes in your business.”

 

15:48 – How a business owner can get started to video marketing

 

17:34 – “If you do end up creating video that is not great quality… everything that makes up your brand can become diminished.”

 

17:55 – Case study of homemade video that undermined business

 

18:24 – Things to consider when creating your own branding through video

 

20:22 – Challenges people face when getting started to video marketing and overcoming it.

 

24:13 – “You’re not going to get a great return from spinning time and energy and all the areas that are sort of mediocre and you’re not so good at.”

 

24:35 – Actions to take when starting a video marketing

 

Resources Mentioned:

* www.dreamengine.com.au

Google Adwords : Key Points discussed (with timestamps)

1:05 - A brief glimpse at Mike’s journey to becoming a world authority on google adwords

6:12 – Two rules to succeed online

11:18 – Why headlines are important in google ads

13:27 - Google adwords defined

16:31 – How adwords contribute to business success

21:45 – Re-marketing explained

24:41 – “We use Google because we find what we want.”

24:50 – “If you play the game the Google wants you to play, they will give you essential mates rates” (How to get google adwords ‘mate rates’)

26:04 - Google adwords is all about split testing

26:41 – Re-marketing by tagging group of people

31:15 – “I want to target my ad based on the behavior that somebody took on my website.” (Behavioral targeting)

34:10 - How Google Adwords works for your business

35:46 – Build your business on paid traffic

36:20 – Dependent of free traffic is not a good business model

39:54 - Customer case study

41:21 - The jobs to be done framework

42:11 - How to get started with Google Adwords (re-marketing is a great place to start)

49:20 - Key challenges getting started with Google Adwords and how to overcome them

51:36 - Quick actions you can take to get started with Google Adwords

Ralph Burns and Keith Krance on Facebook Advertising (Part 1)

 

* 1: 28 - What is facebook advertising?

* 1:52  - A brief history of the evolution of facebook as a marketing platform

* 9:20  - Facebook remarketing and custom audiences

* 11:05  - Content amplification through Facebook

* 14:01 - Why all business owners should see Facebook as a core part of their marketing strategy

* 28:45 - How to get started with facebook advertising

* 35:41  - Common obstacles to gettting started with facebook advertising (and how to overcome them)

* 40:18 - What actions can you take right now to get started with facebook advertising

How To Create A Successful Services Business With James Reynolds

 

Key points discussed:

* 1:26 - The definition of the term “service business” (for the purposes of this podcast) 

* 6:57 - Why consider entering the services business industry?

* 11:59 - How to get started with a services business?

* 20:18 - What actions can you take right now to get started with your own services business?

* 27:12 - Common obstacles to starting your services business (and to overcome these obstacles)

 

Links mentioned:

* www.veravo.com

* www.seosherpa.com

How To Create A Successful Services Business With James Reynolds

James Reynolds is the founder of veravo.com which helps to get more traffic to your website and make more sales through Search Engine Optimisation and Google Adwords. I met James at the Superfast Business Live Conference where I had the pleasure of watching him speak and in his talk, James shared some great insights around developing and growing a service-based business. Some of Jame's ideas included focusing on selling the right products to the right clients stepping out of your comfort zone and narrowing your focus regarding service offerings rather than trying to be all things to all people at once. James lives and works in Dubai and has appeared in Entrepreneur Magazine, Search Engine Journal and SEM Rush to name a few.

Share This Episode:

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Links mentioned:

* Click here to download podcast shownotes

* www.veravo.com

* www.seosherpa.com

Key points discussed (with timestamps):

* 1:26 - The definition of the term “service business” (for the purposes of this podcast) 

* 6:57 - Why consider entering the services business industry?

* 11:59 - How to get started with a services business?

* 20:18 - What actions can you take right now to get started with your own services business?

* 27:12 - Common obstacles to starting your services business (and to overcome these obstacles)

Dan Norris on Content Marketing for Startups

 

* 1:05 - Is content marketing important for startups?

* 1:36 - Dan's views on approach to successful content marketing for startups

* 3:28 - Audience and the Content Marketing Map

* 4:23 - Dan's three keys to successful content marketing

* 5:17 - The importance of differentiation in content marketing

* 8:14 - How to get started with your startup

* 12:41 - How to come up with a good name for your startups

* 18:17 - The importance of design

 

Links mentioned in the (part 1 and part 2) of interview:

http://wpcurve.com

http://wpcurve.com/the-7-day-startup/

http://helloify.com

http://blackhops.com.au

http://contentmachine.com

Books Mentioned:

Made to stick - Dan and Chip Heath

Content Machine - Dan Norris (Yet to be released)

Startups Explained With Dan Norris - Author of The 7 Day Startup (Part 1)

In this interview Dan and I discuss:

* 3:33 - What Dan defines as a start up

* 5:01 - Can you start off as a normal business and then pivot into a start up?

* 7:50 - Dan's view on consistent income

* 9:46 - Dan's business wpcurve.com explained

* 11:35 - Recurring value for recurring income

* 13:55 - Startup vs normal business

* 14:04 - What motivates Dan to be an entrepreneur (Hint: it's not the lifestyle)

* 16:33 - How does a person go about learning about start ups (and eventually launch their own start up)

* 21:30 - Is content marketing a big part of a successful start up?

 

Links mentioned in the interview:

http://wpcurve.com

http://wpcurve.com/the-7-day-startup/

http://helloify.com

http://blackhops.com.au

http://contentmachine.com