Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

How To Use the Pomodoro Technique To Become A Laser- Focused Productivity Ninja!

 

 

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Links Mentioned:

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Key Points and Insights

0:33 - Pomodoro Technique, defined.

1:09 - Why it’s so effective with productivity

1:40 - How to Turn Mountains into 25-minute molehills

1:58 - Benefits of the Pomodoro Technique

2:16 - How to Get Started

2:59 - Action Step

How to Setup Your Virtual Office at Home with Melanie Pinola

2:03 - The Importance of Setting up Successful Virtual Office at Home

5:21 - How to Create a Successful Virtual Office

7:51 - Useful Tools that Can Be Used to Setup Virtual Office

9:40 - Tips on How to Start Working Virtually and On Your Own at Home

12;52 - Common Challenges in Setting Up Virtual Office and How to Overcome Them

14:37 - Importance of Remote Team Meetups

16:03 - Some Issues When Working Remotely On Your Own

17:13 - Importance of Having a Dedicated Workspace at Home

19:45 - Daily Routines that Can Get You Started When Working at Your Home Office

22:49 - How listeners can get in contact with Melanie

Resources mentioned:

The Successful Virtual office in 30 minutes Melanie Pinola (Amazon ebook)

LinkedIn In 30 Minutes by Melanie Pinola (amazon ebook)

www.lifehacker.com

@MelaniePinola (twitter)

How to Setup Your Virtual Office at Home with Melanie Pinola

Melanie Pinola is a contributor to lifehacker.com which is one of my favorite websites when it comes to productivity. Melanie has recently written a book called The Successful virtual office in 30 minutes best practices tools and setup tips for your home office co-working space or mobile office. Melanie specializes in writing about technology and productivity. Her second book in the 30 minutes series the first one was on Linkedin it was called LinkedIn in 30 minutes. Melanie began her career at a marketing agency in New York where she managed the IT department designing marketing materials developed communication strategies for startups and fortune 500 companies all remotely over VPN. Today, she writes for lifehacker.com, IT World, and about.com mobile offers technology sites, sometimes she does it in the pajamas. You can find Melanie on Twitter via her handle @MelaniePinola.

 

Share This Episode:

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Resources mentioned:

* Click here to download podcast shownotes

* The Successful Virtual Office In 30 Minutes by Melanie Pinola

* LinkedIn In 30 Minutes by Melanie Pinola

* www.lifehacker.com

* @MelaniePinola (twitter)

Key points discussed / timestamps

* 2:03 - The Importance of Setting up Successful Virtual Office at Home

* 5:21 - How to Create a Successful Virtual Office

* 7:51 - Useful Tools that Can Be Used to Setup Virtual Office

* 9:40 - Tips on How to Start Working Virtually and On Your Own at Home

* 12;52 - Common Challenges in Setting Up Virtual Office and How to Overcome Them

* 14:37 - Importance of Remote Team Meetups

* 16:03 - Some Issues When Working Remotely On Your Own

* 17:13 - Importance of Having a Dedicated Workspace at Home

* 19:45 - Daily Routines that Can Get You Started When Working at Your Home Office

* 22:49 - How listeners can get in contact with Melanie

Content Marketing for Business Success

1:11 - What is Content Marketing?

1: 29 - Three Forms of Content Marketing

2:00 - Why Content Marketing is Important for Business Success

3;36 - How to Get Started with Content Marketing

5:40 - Key Challenges People Experience  in Content Creation

7:00 - Overcoming the Challenges in Content Creation

8:00 - Action Steps to Get Started in Content Marketing

$50 Million and Counting .... With Ed O'Keefe

1:28 - A brief overview of Ed’s journey to entrepreneurial success

4:26 - On becoming an entrepreneur

7:41 - Taking advantage of emerging opportunities

8:23 - How Ed built a $50 M dollar business

9:12 - “Your job is create an offer which is really a sale process that either has such a great conversion rate or such a great average ticket… “

10:36 - It all comes down to mathematics

14:22 - How Ed’s getting 230 - 240 ROI

15:20 - Brief Case study - targeting higher end buyers by developing a system and restructuring price offer

17:58 - An example of a recurring income model

20:50 - Repositioning your product by adding values

23:57 - Giving away value in a leveraged format

28:00 - Building authority through content marketing

30:27 - How does an entrepreneur  build a successful business?

31:21 - Most common challenges in getting started with business and overcoming them

34:01 - Ed’s book, “The Art of Time Collapsing: How to get What You Want Much Faster Than You Ever Thought”

38:19 - Learning and summary

Resources mentioned:

www.edokeefeshow.com

www.inspiredwear.com

$50 Million and Counting .... With Ed O'Keefe

Ed O'Keefe is a very successful entrepreneur. He's a best-selling author and most importantly a father of seven and has been able to go from dead broke to cracking the code of starting and taking multiple businesses from zero to numerous seven and 80 figures businesses. Ed has worked as a business mentor and a business strategy coach and has released his online TV show and has recently written a book called The Art of Time Collapsing - How to Get What You Want Much Faster Than You Ever Thought.

 

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Resources mentioned:

* Click here to download podcast shownotes

* www.edokeefeshow.com

Key points discussed / timestamps

* 1:28 - A brief overview of Ed’s journey to entrepreneurial success

* 4:26 - On becoming an entrepreneur

* 7:41 - Taking advantage of emerging opportunities

* 8:23 - How Ed built a $50 M dollar business

* 9:12 - "Your job is to create an offer which is really a sale process that either has such a great conversion rate or such a great average ticket…"

* 10:36 - It all comes down to mathematics

* 14:22 - How Ed’s getting 230 - 240 ROI

* 15:20 - Brief Case study - targeting higher end buyers by developing a system and restructuring price offer

* 17:58 - An example of a recurring income model

* 20:50 - Repositioning your product by adding values

* 23:57 - Giving away value in a leveraged format

* 28:00 - Building authority through content marketing

* 30:27 - How does an entrepreneur build a successful business?

* 31:21 - Most common challenges in getting started with business and overcoming them

* 34:01 - Ed’s book, “The Art of Time Collapsing: How to get What You Want Much Faster Than You Ever Thought”

* 38:19 - Learning and summary

Keith Kranc on Facebook video advertising (Click on the Green Image to Download Keith's Free User Guide for Video Equipment)

1:29 - Introduction to Facebook video advertising

2:15 - Video advertising is social proof

3:14 - The "rule of three" used by major Hollywood studios

3:58 - Highlights of Keith Kranc's 15 minute talk at the digital marketer conference

5:25 - How a video campaign differs from regular Facebook campaign

5:57 - Why video creates a high level of engagement than a normal ad

6:52 - Why your branding is much better with video

7:13 - Creating retargeting lists based on video reviews

7:30 - How videos create emotion, higher customer engagement, and increased sales

7:53 - Why a small to medium enterprise should consider Facebook video advertising

9:53 - Repurposing video ads from Facebook to YouTube

10:05 - How to craft a good call to action in your videos that adapts to different formats

10:57 - The three biggest search engines in the world. (Is Facebook the fourth biggest search engine)?

11:35 -  How to overcome the most common challenges in getting started with video advertising

12:29 - The easiest way to create a Facebook video ad

13:26 - Video ad winning formula

14:12 - You have to create credibility as soon as possible

15:01 -  Transition to the solution with a call to action

16:07 - How to create oneending that adapts to various formats

17:30 - Clearly communicate benefits to your viewers to turn them into customers

18:25 - Actions you can take to get started with Facebook Video advertising today!

18:42 - A few great tips on good quality inexpensive mics2

20:40 - How listeners can get in contact with Keith

 

Resources mentioned:

http://dominatewebmedia.com

Keith Kranc on Facebook Video Advertising (Click on the Green Image to Download Keith's Free User Guide for Video Equipment)

Keith Krance is the founder of dominatewebmedia.com. After spending six years as an airline pilot, Keith decided to blaze the trail of an entrepreneur and not long after this decision he fell in love with Facebook advertising and founded Dominate Web Media which is a full-service agency and a consulting company. So Dominate Web Media helps businesses scale their marketing efforts through Facebook advertising retargeting and dozens of other online media channels, and Keith has mastered Facebook advertising and is a world leading authority in that niche.

 

Share This Episode:

* Click To Tweet

Resources mentioned:

* Click here to download podcast shownotes

* http://dominatewebmedia.com

* http://www.ProductiveInsights.com

Key points discussed / timestamps:

* 1:29 - Introduction to Facebook video advertising

* 2:15 - Video advertising is social proof.

* 3:14 - The "rule of three" used by major Hollywood studios

* 3:58 - Highlights of Keith Kranc's 15-minute talk at the digital marketer conference

* 5:25 - How a video campaign differs from regular Facebook campaign

* 5:57 - Why video creates a high level of engagement than a normal ad

* 6:52 - Why your branding is much better with video

* 7:13 - Creating retargeting lists based on video reviews

* 7:30 - How videos create emotion, higher customer engagement and increased sales

* 7:53 - Why a small to medium enterprise should consider Facebook video advertising

* 9:53 - Repurposing video ads from Facebook to YouTube

* 10:05 - How to craft a good call to action in your videos that adapts to different formats

* 10:57 - The three biggest search engines in the world (Is Facebook the fourth biggest search engine?)

* 11:35 -  How to overcome the most common challenges in getting started with video advertising

* 12:29 - The easiest way to create a Facebook video ad

* 13:26 - Video ad winning formula

* 14:12 - You have to create credibility as soon as possible

* 15:01 -  Transition to the solution with a call to action

* 16:07 - How to create one ending that adapts to various formats

* 17:30 - Clearly communicate benefits to your viewers to turn them into customers

* 18:25 - Actions you can take to get started with Facebook Video advertising today!

* 18:42 - A few great tips on good quality inexpensive mics2

* 20:40 - How listeners can get in contact with Keith

Raven Tools founder — Jon Henshaw — On Integrated Marketing Solutions

* 1:32 - A brief overview of Raven tools and Integrated Marketing Solution

* 2:26 - What is Raven tools?

* 5:00 - On Content Marketing

* 7:01 - How to Get Started with Integrating Marketing Solution

* 7:21 -  “Brand also means style.”

* 8:25 - “You need to have your own clear (business) strategy of what it is you’re trying to accomplish.”

* 8:45 - “One strategy is not right for all companies.”

* 9:46 - Future proofing your bran

* 12:08 - “It’s providing contents that are not crappy and hastily written.”

* 14:14- “... to have zero ad on their sites. Establish the strength of your brand.”

* 17:40 -  Setting up tracking attribution

* 20:05 - The main challenges when implementing integrated marketing in businesses

* 22:25 - “Do your best not to spend a lot of money but try a bunch of different things… “

* 23:57 - “Do not sign in long term contracts.”

* 25:02 - Facebook ads experience

* 27:40 - Using Social Media to advertise your business contents

* 29:25 - Other things to consider to start off with online marketing and integrated marketing solutions

* 33:23 - On guest blogging

Resources Mentioned:

* www.gaconfig.com

* www.raventools.com

Web Design Success Secrets - With Greg Merrilees

* 1:32 - What is Web Design? How is it different from Web Development?

* 4:52 - Custom website design as investment

* 5:31 - A brief overview of Greg’s journey towards a successful web designer

* 7:23 - “I started building trust and I offered to help design their website.”

* 9:51 - The importance of design

* 10:07 - “Your clients will take you more seriously. It adds credibility.”

* 10:53 - What is a good design?

* 13:37- “You have to make sure that the imagery that you used reflects the target customers…”

* 15:10 - Understanding your target users on web designing

* 16:25 - How to get started with implementing good web design

* 17:33 - “Trust is a huge factor in web design.”

* 19:54 - Most common challenges when getting started with web design and how to overcome them.

* 20:43 - “Realistically, your website should be reflection of your business… “

* 21:20 - Actions to take to improve website design to drive conversion and profitability

* 23:15 - Invest in copywriting

* 25:55 - “Overall you should at least get your website reviewed… like for every 2 years.”

Resources Mentioned:

* www.studio1design.com

* www.successshirt.com

* www.copychief.com

* www.themeforest.net

* www.thinkactget.com

* www.crazyegg.com

* www.qualaroo.com

* www.wistia.com