Productive Insights Podcast: Business Growth for Independent Professionals with Ash Roy

7 Mistakes Your Brain Makes Everyday And How To Fix Them Using Mindfulness

 

This is the narration of an article that I wrote as a guest contributor to lifehack(dot)org.

Reach out to me on [email protected] if you need help implementing these ideas in your business.

Key points covered in the article:

* Our tendency to avoid threats — as opposed to our tendency to maximize opportunities

* Gamblers fallacy and how to overcome it

* How to deal with cognitive dissonance

* How to become aware of confirmation bias

* Learn how not to confuse selection factors with results

* How to not fall victim to price anchoring

* Dealing with overwhelm by not falling victim to the paradox of choice

 

Conclusion

* A mindfulness analogy and how to use it to overcome the above mistakes we make everyday.

60 Second Sales Hook With Kevin Rogers - Comedian Turned Copywriting Expert

In this interview Kevin and I discuss:

* Copywriting explained

* How copywriting can be a critical business tool when it comes to conversions from visitors to customers

* The story of the "Blind Man Driving"

* How to overcome challenges with getting started on copywriting

* How to actually get started with copywriting

* How to get Kevin's Book "The 60 second sales hook" for free (valued at $5 on Amazon)

15 Productivity Ideas That Really Work! (As featured on lifehack)

This is the narration of an article that I wrote as a guest contributor to lifehack.org.

Reach out to me on [email protected] if you need help implementing these ideas in your business.

Productivity Secrets (Incl. Full Transcript) of Kate Erickson That Led To $433K in Feb 2015 Revenue! 

A few highlights from the interview:

* Kate's story -  a transition from corporate employee to successful entrepreneur

* Kate's morning routine and how it helps her productivity

* Kate's strategy to overcome 'imposter syndrome' as an entrepreneur

* How Kate uses themed days to increase focus

* Kate's take on Kate's Take

* Kate's advice to aspiring entrepreneurs

 Full Transcript of Interview Below

ASH:                You've been instrumental in growing the business well beyond a six-figure monthly income and made $433,000 in February 2015, which is pretty awesome.

KATE:               That's definitely very awesome. Thanks for all your kind words, Ash. I really appreciate it. You're also the brains behind the explosive growth of EOFire, and you're constantly working with your partner, John Lee Dumas, to develop and refine the growth strategy.

JOHN:              Hey, this is John Lee Dumas from Entrepreneur On Fire. You're listening to my friend Ash Roy.

ASH:                Welcome to the Productive Insights Podcast for entrepreneurs and professionals, where we discuss how to leverage your business. Head over to productiveinsights.com for over a hundred free tips, articles, videos, and podcasts that help you increase your productivity and maximize your profits to fund the perfect lifestyle.

In today's podcast we speak to Kate Erickson, who has worked with John Lee Dumas in growing Entrepreneur On Fire into one of the most successful podcasts. Kate, your story begins in corporate America where you worked in human resources. Having decided fairly early in your career that the corporate ladder wasn't for you, you chose to blaze your own trail as an entrepreneur. Since you've joined Entrepreneur On Fire you pioneered the Entrepreneur On Fire blog and I've also done some guest blogging on behalf of EOFire. You've also been heavily involved in Podcasters' Paradise, of which I'm a proud member, which probably is the best resource online when it comes to learning podcasting.

You're also the brains behind the explosive growth of EOFire and you're constantly working with your partner, John Lee Dumas, to develop and refine the growth strategy. You've been instrumental in growing the business well beyond a six-figure monthly income and made $433,000 dollars in February 2015, which is pretty awesome.

KATE:               It's definitely very [00:02:00] awesome. Thanks for all your kind words, Ash. I really appreciate it.

ASH:                You're most welcome. These achievements make for a very spectacular resume, particularly for somebody who's such a young entrepreneur. Could you spend a minute telling us about your entrepreneurial journey, Kate?

KATE:               Sure. Like you said, I kind of started off in corporate America. I thought that's where my career would lie. I never really thought that entrepreneurship was for me. I didn't really understand how I might go about attaining that. I was quite comfortable in corporate America until, like you said, I was pushed over the edge I guess you could say, finally and very luckily. I'm so grateful for that. At the time I was not grateful for it but I certainly am now.

When I took my first entrepreneurial leap I tried to start my own business, which was a copywriting service for online businesses. I was trying to help local businesses in the Portland, Maine area, which is where I was living at the time, optimize their sites and improve their online presence through copywriting. That did not work out so well for me. A few mistakes and six months later I was already ditching that business idea. I went back to corporate America to work at an advertising and marketing agency because I did have a project management background, and landed a job that I absolutely loved. I learne

Content Marketing With Chris Garrett From Copyblogger - How To Use Content Marketing For Business Success

In this interview I speak to Chris Garrett from Copyblogger who is one of the world's leading authorities in Content Marketing.

A few highlights from the interview (timestamps included):

* 1m:48s - What is content marketing?

* 3m:48s  - Coca Cola Anti Case Study for Content marketing

* 5m:53s - Positive Case Study on Content marketing. Marcus Sheridan's swimming pool company

* 7m:17s - What McDonalds (and Coca Cola) are doing right when it comes to content marketing

* 7m:17s - The 'conversation' every buyer has with the seller prior to any purchasing decision (via the internet) The conversation is going to happen with or without you.

* 9m:37s - How content marketing enables businesses to leverages the online channel

* 12m:00s - How that conversation leads to a yes or a no decision before the buyer purchases

* 13m:37s - Dan Pink "Everything Good in life begins with a conversation"

* 15m.24s: - If you don't use content marketing as a key marketing tool one of your competitors will and you will regret it

* 16m:02s: -"Content is an answer to a question and that question could be critical to them making a decision to purchase" Chris Garrett

* 17m:55s: - How to overcome typical obstacles to getting started with content marketing

* 18m:25s: - How to use an incremental approach to content marketing

* 20m:30s: - A five day plan to get started with content marketing

If you'd like help getting started with content marketing in your business shoot me an email on [email protected]

Content Marketing With Chris Garrett From Copyblogger - How To Use Content Marketing For Business Success

Chris Garrett is one of the most prolific content marketers out there, and that is . Chris has a long history with CopyBlogger and has mentored some of the biggest bloggers in the world including John Morrow who I featured earlier on in this podcast series.

He's also worked closely with Darren Rowse, and in one of the CopyBlogger authority webinars, I remember him being described by Sonya Simone as someone who's one of the founders of CopyBlogger as one of the hardest-working people she knows. Chris was born in Canada. He grew up in the UK, and now he lives in Alberta, Canada where he teaches content marketing at a University.

 

Share This Episode:

* Click To Tweet

Links Mentioned:

* Click here to download podcast shownotes

A few highlights from the interview (timestamps included):

* 1m:48s - What is content marketing?

* 3m:48s  - Coca-Cola Anti-Case Study for Content marketing

* 5m:53s - Positive Case Study on Content marketing. Marcus Sheridan's swimming pool company

* 7m:17s - What McDonalds (and Coca-Cola) are doing right when it comes to content marketing

* 7m:17s - The 'conversation' every buyer has with the seller prior to any purchasing decision (via the internet). The conversation is going to happen with or without you.

* 9m:37s - How content marketing enables businesses leverages the online channel

* 12m:00s - How that conversation leads to a Yes or a No decision before the buyer purchases

* 13m:37s - Dan Pink - "Everything Good in life begins with a conversation."

* 15m.24s: - If you don't use content marketing as a key marketing tool, one of your competitors will and you will regret it.

* 16m:02s: -"Content is an answer to a question and that question could be critical to them making a decision to purchase." Chris Garrett

* 17m:55s: - How to overcome typical obstacles to getting started with content marketing

* 18m:25s: - How to use an incremental approach to content marketing

* 20m:30s: - A five-day plan to get started with content marketing

If you'd like help getting started with content marketing in your business, shoot me an email on [email protected].

Automated Marketing Solutions With Jake Hower (Fuzed App Creator) - How to Use it To Increase Your Profits Through Lower Customer Acquistion Costs.

In this interview I speak to Jake Hower — the creator of the fuzed app.

We discuss:

* What the term Automated Marketing means

* How to use automated marketing sequences to:

* Maximise customer retention

* Increase customer loyalty

* Get the right information to the right customers at the right time

* Why business owners should see atomated marketing as a critical business tool

* Typical objections to implementing automated marketing (and how to overcome them)

* Actions that you can take right now to get started with automated marketing

7 Ways Poor Sleep Is Killing Your Productivity (And What You Can Do About It)

Released 28 February 2015

In this podcast I discuss the 7 ways lack of sleep is damaging your productivity and your health. Each of these 7 points is accompanied with an actionable tip that you can implement today to improve your sleep habits. Key Points Covered: How Your Sleep Deprivation Is Playing Russian Roulette with Your Brain. What Improper Sleep Does To Your Circadian Rhythms. Could Your Poor Sleep Habits Suddenly Become Deadly? How Poor Sleep Affects Your Productivity, Concentration And Focus. What Inadequate Sleep Does To Your Creativity and Problem Solving Skills. What Lack Of Sleep Does To Your Metabolism, Your Immunity, And Your Health. Is Sleep Deprivation Causing You To Make Mistakes?

Blogging His Way To A Six Figure Income - With John Morrow

I hope you enjoy listening to this interview with Jon Morrow as much as I enjoyed bringing it to you.

Key Resources mentioned in this interview:

* www.guestblogging.com

* Boostblogtraffic.com

* Alltop.com

* Socialcrawlytics.com

* Namecheap.com (domain hosting)

* Siteground.com (hosting service)

Blogging His Way To A Six Figure Income - With Jon Morrow

Jon Morrow is an incredibly inspiring person and a good friend of mine.

Jon's going to share this very inspiring personal story and how that journey led to him becoming one of the most successful bloggers in the world. After having worked as a senior editor copy blogger media for many years, Jon went on to found his own blog boost blog traffic which he has now turned into a very successful business.

Share This Episode:

* Click To Tweet

I hope you enjoy listening to this interview with Jon Morrow as much as I enjoyed bringing it to you.

Key Resources mentioned in this interview:

* Click here to download podcast shownotes

* www.guestblogging.com

* Smartblogger.com

* Alltop.com

* Socialcrawlytics.com

* Namecheap.com (domain hosting)

* Siteground.com (hosting service)